As Head Of Buying- Cosmetics Business for Chase Up, following have been the key deliverables-Broad scope of responsibility includes P&L accountability, strategic business planning, business development, sales forecasting and pricing.-Responsible for brand building activations and in-store marketing impact to maximize potential off-take.- Vendor Contract Negotiations and Finalization- Category Development to Maximize sales and profit.-Establishing a roadmap to prepare and support Company’s sales objectives to achieve revenue goals through quality lead generation, product and service positioning.- Competitor pricing analysis and counter strategy to win with the shopper.

As National Sales Manager for J&J & Neutrogena Business following have been the key deliverables -Broad scope of responsibility includes P&L accountability, strategic business planning, business development, developing distribution network, sales forecasting, pricing and supervising sales and building relationship with key customers.-Managing all channels (Modern Trade, International Key Accounts, General Trade and Institutions)-Developed and executed Sales & Distribution Plans for horizontal growth (numeric distribution) and vertical growth (volume per outlet).-Business growth plans discussion with team & stake holders.-Channel wise & Category wise development & monitor performance KPI’s.-Establishing a roadmap to prepare and support Company’s sales objectives to achieve revenue goals through quality lead generation, product and service positioning.-Make strategies to increase business volume and market share & best utilization of resources.-Increasing market share through organic growth and tapping into new opportunities through business development & defining a clear business strategy by targeting customers and product areas which are most profitable.-Responsible for brand building activations and in-store marketing impact to maximize potential off-take.-Working closely with various internal/external business leaders to maximize processes, identifying gaps and best practices in marketing and business development operations, to improve overall performance.-Responsible for maintaining and gaining market share, looking after branding activities, market development, managing competition.-Sole custodian of business analysis, strategy creation, GTM plans and channel interventions.-Developed and executed a separate channel strategy and Go-To-Market (GTM) plan for national institutions-Maintaining dynamic and robust relationship with customers through regular interfacing.-Customer Contract reviews and Finalization.

As Regional Sales Manager for South Region Pakistan, following have been my deliverables.-Managing all channels (General Trade, Modern Trade, International Key Accounts and Institutions)-Collaborate with distributor RSMs/ASMs, Distributor Management etc. Liaise with National Sales Manager Business Unit Head, Supply Chain to drive regional Field Sales related initiatives.-Responsible for managing Numeric distribution, Market share/Retail audits and Brand/Category POSM executions.-Delivering targets for sales, volume, share, SKUs per bill, number of bills, number of calls, productive calls ratio, distribution, merchandising, inventory in days of cover, non-performing inventory, initiative execution excellence and competitive reporting-Responsible for setting objectives, leading negotiation process with Distributors (or any other 3rd party partners). Execute daily monitoring of customer's performance against defined KPIs (sales out, inventory level, order placement on-time etc)-Responsible for maintaining and gaining market share, looking after branding activities, market development, managing competition, and leading the entire sales team.-Sole custodian of business analysis, strategy creation, GTM plans and channel interventions.-Implementation of new GTM model for entire region.-Developed and executed a separate channel strategy and Go-To-Market (GTM) plan for national institutions-Coaching and development of Distributor Sales Force.-Maintaining dynamic and robust relationship with customers through regular interfacing.-Planning and allocating In Store Exploitation Budgets.-Enabling trade marketers with business intelligence regarding competitor trade activities.-BTL Activations & Trade initiatives.-Effective utilization of trade spends.

As Area Sales Manager for Interior Region Oman following have been my deliverables.- Negotiation on trade terms and lead finalization on yearly contracts with key customers like LULU & other customers.- Strategizing and managing coverage of interior region- Oman- Develop key Accounts to deliver volume growth and display outputs. - Drive sales force efficiency and productivity to agreed targets and KPI’s implementation through agreed phasing plan. - Contributing 16% of National Volume.- Planning and allocating In Store Exploitation Budgets.- Executing Best In Class In Store Initiatives.Manage quality execution of various trade activities in a timely fashion- Enabling trade marketers with business intelligence regarding competitor trade activities.- Cash & Credit Management of customers.- Manage product quality and freshness spends in the trade. - Restructure sales Organization, ensuring to deliver new business opportunities through maximum penetration.- Ensure target achievement, controlling trade spend and payout analysis - Negotiate and acquire new business opportunities while ensuring to retain and develop existing business.- Cash & Credit Management of customers.- Responsible for maintaining and gaining market share, looking after branding activities, market development, managing competition, and leading the entire sales team.- Implementation of new GTM model for entire region

As Area Sales Manager for Karachi Modern Trade P&G business line, following have been my deliverables.-Managing a sales territory consisting of the top key retail outlets of Pakistan.-Contributing 78% of Unit Monthly Volume.-Contract Negotiation and JBP Planning.-Executing Best In Class in-store initiatives of top Global brands such as Head & Shoulders, Pampers, and Gillette etc.-Planned and executed the P&G Modern Retail Program Karachi.-Planning and allocating In-Store Exploitation Budgets.-Training & Development of sales force concerning Product Knowledge and Selling & Communication Skills.-Cash and Credit Management of customers.

As Account Manager for the USC business, following have been my deliverables.-Strategizing and managing coverage of 4500 USC Outlets across 95 locations in Pakistan-Coordinate with Customer Services and Logistics for efficient Supply Chain Operations across Pakistan.

As Field Manager for Karachi Modern Trade P&G business line, following have been my deliverables.-Managing a sales territory consisting of the top key retail outlets of Pakistan -Contributing 45% of Unit Monthly Volume.-Executing Best In Class in-store initiatives of top Global brands such as Head & Shoulders, Pampers, Gillette etc.-Planned and executed the P&G Modern Retail Program throughout Karachi.-Planning and allocating In-Store Exploitation Budgets.-Training & Development of sales force concerning Product Knowledge and Selling & Communication Skills.-Managing sub-distributor operations in specific sales channels such as Photo Channel etc.-Cash and Credit Management of customers.

Managed several territories ranging from High Frequency Stores (HFS) to main Whole Sale accounts. Following were the key deliverables.-Delivering volume of Rs 120-150m annually.-Exploiting and executing corporate and category initiatives in store.-Enabling trade marketers with business intelligence regarding competitor trade activities.

-Handled all agent accounts across Karachi.-Provided top management with sales assistance through daily sales tracking and analysis.

-Planned and scheduled daily shipments for corporate accounts.-Provided consultancy to corporate accounts for optimal shipment schedules.