Regional Sales Manager
South- Karachi Pakistan
As Regional Sales Manager for South Region Pakistan, following have been my deliverables.-Managing all channels (General Trade, Modern Trade, International Key Accounts and Institutions)-Collaborate with distributor RSMs/ASMs, Distributor Management etc. Liaise with National Sales Manager Business Unit Head, Supply Chain to drive regional Field Sales related initiatives.-Responsible for managing Numeric distribution, Market share/Retail audits and Brand/Category POSM executions.-Delivering targets for sales, volume, share, SKUs per bill, number of bills, number of calls, productive calls ratio, distribution, merchandising, inventory in days of cover, non-performing inventory, initiative execution excellence and competitive reporting-Responsible for setting objectives, leading negotiation process with Distributors (or any other 3rd party partners). Execute daily monitoring of customer's performance against defined KPIs (sales out, inventory level, order placement on-time etc)-Responsible for maintaining and gaining market share, looking after branding activities, market development, managing competition, and leading the entire sales team.-Sole custodian of business analysis, strategy creation, GTM plans and channel interventions.-Implementation of new GTM model for entire region.-Developed and executed a separate channel strategy and Go-To-Market (GTM) plan for national institutions-Coaching and development of Distributor Sales Force.-Maintaining dynamic and robust relationship with customers through regular interfacing.-Planning and allocating In Store Exploitation Budgets.-Enabling trade marketers with business intelligence regarding competitor trade activities.-BTL Activations & Trade initiatives.-Effective utilization of trade spends.