I am a business professional, and an enthusiast of various corporate dynamics. Learnt skillsets of various spectrums of ‘Disciplined Entrepreneurship’ from Massachusetts Institute of Technology - launchX series. To gain knowledge about m-commerce for next start up my next start up. I successfully completed all 6 modules of ‘Mobile App Experiences’ at MITI’ve managed various multi/national blue chip brands from diversified industries whereas, Retail Fashion always remain my constant fixation. By its very nature, fashion is at the forefront of change so I can never be stagnant and continually evolve with it. I got the knack of fashion eCommerce from Ecommerce Academy Square, NY in multiple intervals of mentorship and academic components through customize curriculum, addressed requirements of my visionary fashion eCommerce startup. My journey as an entrepreneur started with Benchmark Advertising. ‘I wear Asim Jofa’ is one of the success stories at agency portfolio. Today, Benchmark Pakistan has evolved into multiple independent and successful business units including Benchmark Advertising, Media Republic (OOH Media Co.) and Grow Online Pvt. Limited - mobile-first ecommerce technology company enabling lifestyle & fashion retailers to become online leaders. The latest addition to the business profile of Benchmark Group backed with over 15 years of experience and expertise.As my businesses develop, I tend to be more focused on being socially responsible. I served 'Khi Executive Lions Club' over 5 years, and soon launching a CSR project 'W!FE' - Women in Fashion Entrepreneurship. ‘W!FE’ depicts the vision of GO: to help the next wave of female fashion entrepreneurs of Pakistan at national, eventually international level. Till date, all of my startups are 100% independent and funded by its sibling business units.