Zeeshan Saleem Email & Phone Number

United Arab Emirates

United Arab Emirates

United Arab Emirates

Lahore, Punjab, Pakistan

A QSR food franchise setup.

Dubai, United Arab Emirates

A partnership based project for the distribution of imported products.

Dubai, United Arab Emirates

• Reporting to VP Sales & Marketing at UAE office, I was responsible for redeveloping the distribution structure / network, sales team development, customers’ alignment with company goals and smooth product supply from.
• Delivered 25% value growth within first 06 months and an average yearly growth of 15% while also increasing the business profitability by 20%
• Overhauled & restructured the distribution network and increased the number of distributors by 70%.
• Redesigned GTM approach. Overall distribution profitability improved by 45% through price stability, service oriented customer relationships and operational efficiency.

Lahore

• Team: 09 Sales Managers – covering different trade channels, 01 Sales Admin, Distribution sales force
• Overhauled and spearheaded sales performance transformation of Central Sales Region within 06 months of taking over and turnaround the performance by surpassing all other metro regions nationwide
• Awarded with Best Metro Region Trophy: Achieved 15% volume growth and 23% value growth dominating all metro sales regions nationwide
• Outclassed Competition: Consistent trade marketing activities, numeric & weighted distribution drives and teamwork produced highest market share of 65.9% in highly competition intensive Lahore market
• Savings in Trade Spend: Rationalized trade spend in the region saving more than PKR 1.2 million in 2012

South Pakistan

• Team: 05 Sales Managers – covering different sales territories and trade channels, 01 Sales Admin, Distribution sales force
• Transformed the sales performance of South Sales Region within a few months of taking over
• Awarded with Best Region Trophy Nationwide: Achieved 18% volume growth and 29% value growth surpassing all other sales regions nationwide
• Savings in Trade Spend: Rationalized trade spend in the region saving more than PKR 4 million in 2010

Lahore

Joined as Area Sales Manager for Traditional Trade / Wholesale channels then quickly promoted to manage Key Accounts, Out Of Home & Food Service channels.

Lahore

• Joined in the launching team of AQUAFINA, PepsiCo’s premium bottled water. Based on the outstanding performance in Aquafina launch team, I got my product portfolio enriched with all carbonated soft drink brands and.
• Outclassed Nestle for Aquafina Launch: Delivered top volume delivery, product display and coverage results at the launch of PepsiCo’s premium water brand and outclassed market leading brand, Nestle Pure Life
• Converted Competition Accounts: Converted 30 competition dominated Coke accounts to start selling Pepsi brands within first 04 months period

Lahore

• Worked on the latest development tools for front & backend programming.
• In recognition of my performance, given the role of team lead for projects like - SAMS (School Administration & Management System) - Prompt Tree (Sales, Purchase & Accounting System)
• Tools: - Visual Studio.Net, SQL Server, Crystal Report Writer, MS Project, Microsoft Office (Excel, Word, Powerpoint, Outlook)

Mba, Business Administration (Marketing), Cgpa: 3.76 / 4.00

Activities and Societies: Presided the Institute's Magazine SocietyDistinction Holder

Building Impactful Brands

Bs-Cs, Computer Science, Cgpa: 3.72 / 4.00

Distinction Holder