Laneige Pr & Education Assistant Manager
Jakarta Indonesia
As a trainer I handle the learning and professional development of Beauty Advisors. I equip Beauty Advisors with the knowledge, practical skills and motivation to carry out work-related tasks. I also help with the ongoing, long-term improvement of employees' skills, enabling them to fulfil their potential within their organisation.I responsible for Communication department as Public Relations,I nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.Responsibilities:As Trainer:- Identify and assess future and current training needs through job analysis, career paths, annual performance appraisals and consultation with line managers.- Draw an overall or individualized training and development plan that addresses needs and expectations.- Deploy a wide variety of training methods.- Conduct effective induction and orientation sessions.- Monitor and evaluate training program’s effectiveness.- Manage training budget.- Resolve any specific problems and tailor programs as necessary.- Maintain a keen understanding of training trends, developments and best practices.As Public Relations- Develop a marketing communications plan including strategy, goals, budget and tactics.- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.- Coordinate all public relations activities- Managing social media to engage audiences across traditional and new media.- Manage media inquiries and interview requests.- Create content for press releases, byline articles and keynote presentations.- Monitor, analyze and communicate PR results on a quarterly basis.- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.