Zehee Park Email & Phone Number

Seoul, South Korea

Seoul

서울

• In charge of the highest priority clients including brands, games and agencies in terms of sales and company strategy objectives; Ensured continuing relationships and Identified ways to grow revenue
• Developed the plans for full-funnel marketing campaigns including allocating the budget to various channels and launched diverse campaigns across brand and game industries
• Executed User Acquisition marketing across the entire app life cycle from branding to re-engagements
• Tracked, measured and optimized multiple marketing channels to achieve higher LTV and ROAS with third-party tracking tools
• Maintained daily, weekly, monthly and yearly reporting systems to keep track of the long-term marketing achievements
• Initiated developing materials for newly launched UA Channels such as Apple Search Ads and trained team members

Seoul

• Collaborated with B2B sales team conducting sales seminar to generate and manage sales pipelines
• Analyzed marketing and media trends, summarized recent news events to develop marketing strategy
• Localize the sales materials such as TVC creative and catalogue in the market language, market positioning to differentiate with competitors while aligning with brand concepts
• Managed the advertising business and marketing promotions/activities with agencies

샌프란시스코 베이 지역

• Analyzed company filings and recent news events, summarized annual meeting proposals and annual reports, and offered voting recommendations to the clients—some of which include the world's largest institutional investors
• Researched corporate structures of publicly-traded companies of twelve Asian countries including Korea, Hong Kong, Singapore and India