● Conducted in-depth research and developed 50+ pieces of technical content using scientific journals, case studies, and reports.● Devised targeted messaging strategies for client web pages. Wrote technical web copy, product copy, and blogs, leading to 450% increase in organic website traffic.● Led team discussions for designing SEO-optimized content strategy, to outrank competing websites on targeted keywords. Increased website authority score by 10 points in 12 months.● Assessed content performance through domain and traffic analytics. Provided strategic insights that initiated four innovative content projects, boosting brand awareness metrics such as unique visitors.● Maintained strict deadlines, and documented work processes and project flows using Slack, Monday, and MS Excel

●Supported the course professor in preparing academic material related to Fintech for a class of 60 students, including annotated presentation slides and study guides● Diligently provided educational assistance and feedback in the form of recorded and in-person tutorials, resulting in a 12 percent increase in student engagement and class participation over the semester

● Led team efforts managing the digital social media and web portfolio of 7 local and international clients in various industries including fashion, health, online retail, and B2B solutions● Conducted market research to identify competitor strategies, social media trends and create audience personas● Improved social media engagement and brand awareness by designing and implementing content campaigns focused on user-generated content for local clients.● Created monthly digital marketing plans, content calendars, progress reports, and case studies for client brands

● Developed and implemented an off-page SEO optimization strategy for international clients in the healthcare niche by conducting regular backlink audits● Maintained 400+ backlinks for Vitamin Express through guest posts and forum discussions, helping increase client webpage authority score from 29 to 33

Planned and wrote 5+ pieces of seasonal content to engage audiences