Zehra Jawaid Email & Phone Number

Pakistan

Islamabad, Islāmābād, Pakistan

SaaS Product Development | Product StrategyConduct market research and competitor analysis to identify opportunities and threats and make informed product decisions.Develop and execute comprehensive product strategies aligned with company goals and market trends.I specialize in crafting strategic product roadmaps through client feedback, stakeholder collaboration, and market research, using RICE analysis to prioritize features and achieve targeted goals.Backlog Management.Collaborate with design teams to create user-centric product designs, ensuring a seamless and intuitive user experience.Conducted usability testing and gathered user feedback to iterate and enhance product usability.Working closely with Engineering to ensure smooth delivery using agile methodology. Responsible for creating releases and ensuring timelines are met. Develop and implement favorable pricing structures balancing firm objectives against targets.Plan product launch and promotion on different mediums - map user journey.Stakeholder management by effectively communicating product status, updates, and timelines to internal stakeholders, including executives, development teams, and sales teams.Practice agile methodologies to manage product development processes including sprint planning, review, scrums, and retros.Cross-functional team management.

United States

SaaS Product Development | Sales & Marketing Created brand awareness and generated leads while managing product marketing campaigns and programs.Worked with affiliates and influencers for brand promotion and lead conversion.Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.Created product positioning and messaging to differentiate products in the market and expand visibility to drive customer engagement and firm profits.Oversaw product development, marketing, and launches. Devised and deployed online marketing plans with effective positioning, SEO, SEM, social media, and viral video campaign strategies. Track metrics and measure results using Google Analytics, and Hotjar.Created a high-quality prototype of the entire product as part of the pre-migration plan onto REACT.

Pre-Sales | Business AnalysisSuccessfully engaged with clients to understand their business needs and objectives, providing pre-sales support in the development of custom applications.Created proposals, outlining technical solutions, project timelines, and cost estimates to secure client projects.Worked closely with cross-functional teams, including developers and designers, to ensure alignment between client expectations and the proposed solutions.Produced business requirements documents (BRD) and functional specifications, to guide the development team and ensure project alignment with business goals.Maintained open communication channels with stakeholders, providing regular updates on project progress, addressing concerns, and ensuring satisfaction with the final deliverables.Developed and maintained strong, long-lasting relationships with clients, fostering trust and satisfaction in the delivery of services.Managed end-to-end project cycles, from initial client onboarding to project delivery, ensuring timelines were met and client expectations exceeded.Subtitling and Content Writing

Presales | Account ManagementResponsible for managing key business accounts in the USA, Europe, and MENA region whereby providing them with IT consultancy, nurturing their growth, and generating sales.Acquired high-profile clients like IKEA, Direct Relief International, Banaja Pharmaceuticals, OPCO IT, etc.Heading the pre-sales team whereby providing support to key channel partners in terms of IT consultancy, project proposals, costing, research, and conceptualization.Highly competent in digital product analysis and design. I produce high-quality wireframes and design specifications to capture the needs of modern software development.Acting as a communication bridge between different departments and responsible for conflict resolution.Provided IT consultancy to more than 10 businesses globally.Delivered more than 10 projects in two years.

Project Management - Requirement Analysis -Pre-Sales - Mockups - Wireframing - Proposals -SOW - Liaison between different stakeholders - Client Management - User Acceptance Testing - Cross-Functional Team ManagementManaged testing cycles, including test plan creation, development of scripts, and coordination of user acceptance testing for web and mobile applications.Interfaced with a cross-functional team of developers and technical support professionals to determine a comprehensive list of requirement specifications for new applications.Worked closely with software development and testing team members to design and develop robust web and mobile applications to meet client requirements for functionality, scalability, and performance.Responsible for creating wireframes and prototypes for end clients.Responsible for UAT before project delivery.

SaaS | B2B | B2C | Business AnalysisRequirement Analysis - Business Process Evaluation - SOW - Mockups - Wireframing - Liaison between different stakeholders - User Acceptance Testing - Cross-Functional Team ManagementWorked closely with software development and testing team members to design and develop a robust web application to meet business requirements for functionality, scalability, and performance.Responsible for creating wireframes and prototypes.Responsible for creating SOW - Use case documents.Responsible for UAT before project delivery.

Mba, Marketing

Bcit, It

Matric, Computer Science