Roles & Responsibilities:• To assist Director Marketing in performing various strategic roles to lead the organization especially in DTCC/BTL domain with creative insight based & sales oriented ideas & initiatives.• To plan Qarshi Health Shops’ business & all associated business/promotional activities to enhance consumer footprint & off-take (i.e. responsible for Sales) being as Business Development Manager of QHS.• Looking after Qarshi’s corporate & brand’s image in market and planning DTCC/brand activation activities accordingly keeping sales in focus.Vision:• To develop & implement vision based objectives considering the profitability of the company by ensuring cost effective methods.• To take initiatives & devise sales oriented DTCC/BTL activities with maximum consumer engagement.Organizational Development:• To assist Director Marketing in analyzing team capabilities & requirements and formulating strategies to build required competencies.Description:• To be fully responsible for business of Qarshi Health Shops.• To plan & organize sales oriented DTCC/BTL activities to get maximum mileage/footprints & off-take at QHS.• To prepare budgets for QHS and Trade Marketing activities in coordination with the respective business teams.• To take initiatives and do planning for year-round DTCC/BTL activities for Qarshi’s complete brand portfolio and associated entities (Qarshi University & Qarshi Foundation).• To plan & manage promotional & brand building activities by coordinating with brand team for Modern Trade, Key Accounts / Institutional Sales & Special projects as assigned by ensuring ROI.• To coordinate with agencies for analysis, planning and implementation of DTCC/BTL activities for Modern Trade (Metro, HyperStar), ISD (CSD, USC, Key Accounts) & Model Bazaars while making sure proper ROI.• To take initiatives for improvement in Print media for better corporate & brand’s image.• To plan and manage outdoor media for Qarshi brand portfolio.

• Specialized in the creative management, promotion and delivery of digital/media content across all networks, from television to web and mobile phones.• Review of the latest Marketing techniques, analysis pros and cons, and adopting the best solution in terms of visibility and outcome.• Promotion of the Mall and bringing top notch brands to the mall which are beneficial for both the mall and the brands• Establish performance metrics for all team members and conduct accountability group meetings on a regular basis to measure results, develop a team environment and establish monthly goals and objectives.• Manage Human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and treatment of behavioral attitudes.• Monitoring progress and fair administration of company policies, taking appropriate corrective action in a timely manner to correct deficiencies or to recognize and reward good performance. • Ensuring the integrity and effectiveness of the Marketing team, maintain strong controllership routines, with a particular focus on goals and objectives.• Finalize dealing and submission of marketing reports to the top management at monthly review meeting and providing MIS support to the top management for effective decision making on a regular basis.• Made contracts for the advertisement agencies for the advertisement at different areas of the mall and negotiate with different agencies on tenure of the contracts and their rates agreed.• Review of customers feedback on regular basis and improving services • Assists in the preparation of the annual budget document, conferring with program directors;prepares detailed budgetary reports for comparison of expenditures and obligations to planned marketing expenditures.

• Worked with advertising, marketing, promotions, public relations, and sales managers coordinate their work with marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.• Developed business for R.O.P and magazines of Express Newspaper.• Develop pricing strategy to help newspaper in maximize profits and market share while ensuring that the newspaper’s customers are satisfied.• Developed advertisement strategies and proposals for new accounts.• Worked with internal business units to improve quality of procurements, direct and ease the contracting and negotiation process to guarantee contract protection.• Deal with all the clients to give them quality services with the marketing strategies.• Conduct competitive analysis of newsprint media.• With the help of subordinates, including product development managers and market research managers, we estimate the demand for products and services offered by the newspaper agency.• Analyze and evaluate industry growth.

• Analyze new business opportunities for the magazines.• Administration of pre- and post-campaign analysis to determine effectiveness of campaigns, develop grass root initiatives and recommendation of improvements of the services.• Deal with advertisement agencies to publish their ads in MAG weekly magazine of JANG Group.• In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new services & product development. • Worked with advertising and promotion managers to promote the Magazine’s services and to attract potential users.• Working with both newspaper executives and Managers to ensure that performance and revenue goals are being achieved.• Update media database with relevant media articles • Research, write and distribute press releases & write ghost written articles for media placement.• Assist in the formation of media placement tactics; maintain media relations performance metrics to develop preparatory materials for executive interviews in the media.

• Managed the overall partnership with the newspapers and their parent companies.• Worked with the newspapers to create market opportunity and analysis plans, including how to better serve specific client and vertical groups.• Established benchmarks and metrics in which to measure the performance of the various newspaper partners.• Worked with cross-functional groups, such as product marketing and editorial team, to identify opportunities to promote new content and products.• Identifying and executing on communication programs to reach new media, social media sites, etc. to expand brand awareness.• Worked with the sales executives at the various newspaper groups and their properties to effectively bundle and sell services to their clients in the newspapers’ designated local markets.• Worked with newspaper partners to create sales plans to drive revenue. Plans could include outbound telesales operations, as well as creation of new outside sales organizations.• Educate and actively migrate best practices – specifically when it comes to sales and revenue generation – among the newspaper partners Introduce new products and services to the Newspaper partners.• Coordinate activities and regular communication between the newspaper companies and the various departments in companies that are involved in the partnership.

• Maintain clients and resolve their key issues.• Preparation of the preliminary Credit Analysis for perspective customers recommending a credit decision including any necessary stipulations.• Follow-up of required contract amendments and other required contract documents for prospective customers ensuring compliance with the credit approval.• Follow-up with the Maintenance Department to ensure that customers that have had services cancelled due to credit concerns are cancelled by the maintenance Department in a timely manner.• When requested by the Accounts Receivable Department research the customer’s current billing position preparing a review, requesting updated billing information, or taking other appropriate action.• Preparing a report of current department activities and the performance of other duties and follow-up as required in the absence of Department head.• Attending the weekly Finance Staff Meeting When required request Financial Statements from private customers that do not have financial information in their D&B Reports.• Develop good PR Skills with existence clients.• Customer dealing to answer various queries on their part.• Assist credit class 1 customers to manage their billing cycle.• Extensive telemarketing to expand business.