Zehra Öney Email & Phone Number

İstanbul, İstanbul, Tr

I founded 360+ Media Interactive, which is a Digital/Mobile Marketing and Advertising Company, in mid-2011. I have been running it since then and completed numerous projects for multinational and leading Turkish group companies. Soon after its establishment, the company has become one of the most renowned next-generation media companies in Türkiye that produces and serves leading local and multinational companies with Digital, Mobile Marketing, Advertising, Social Media, and CRM Services. We also provide DOOH (Digital out of Home) services, interactive solutions, creative ideas, and product services.

İstanbul, Beyoğlu , Tr

As the Founding President, I founded the Women in Technology Association (Wtech) with more than 80 founding members in January 2019, following a 1.5-year preparation period. We reached more than 150 members in a short period. Wtech, which has C-level executives of Türkiye's leading companies as founding members, was established to increase the number of women in the technology sector, promote equality in science and technology, and ensure social development by enabling women to discover their true potential. Providing the expertise required by the evolving digital world, we aim to increase diversity in technology and play an active role in women's employment. Since our establishment, compared to many associations at the start-up level, we started to put our signature under successful projects with our fast, focused, and disciplined work. We aim to contribute to Türkiye's technological power to make it one of the most competitive countries in the world.

Istanbul, Beşiktaş, Tr

I've been working as a Board Member for the Mobile Marketing Association (MMA) Türkiye since 2009. The MMA Türkiye Board Members consist of 15 leading companies, agencies, and operators in Türkiye. The board’s objective is to strengthen relations between brands and operators for the end users and get them to benefit from increased business units. I contributed to MMA Türkiye as a Vice Chair between 2012-2013, as a Chair between 2013-2014, and as a Chair Emeritus between 2014-2015. Currently, I am an MMA Türkiye Board Member and the AI Innovation Executive Committee Chairwoman.

London, Gb

London, Gb

Blippar is the world’s leading visual discovery application/platform, and an exciting new content medium to empower brands and media owners to better engage with consumers. Blippar transforms physical images into interactive experiences that consumers proactively request and pull directly to their mobile devices.In 2013, I partnered with Blippar. With my management and leadership, Blippar has expanded rapidly in Türkiye, partnering with some of the media owners and brands such as Calve/Unilever, Sütaş, Pepsi Co, Fiat, Cosmopolitan, Roche, Vivident, Avon, Ford Otosan, Ülker, Nissan, Kia, Akbank, Procter & Gamble, Yapı Kredi, Eczacıbaşı, İş Bankası, Defacto, and Fenerbahçe Sports Club.After the progress I have shown as an ambassador and partner, Blippar Global decided to invest in Türkiye and became a legal entity here.In March 2015, Blippar Türkiye was awarded the Silver Mixx in the Augmented Reality category and the Bronze Mixx in Mobile Campaigns category at the MIXX Awards Türkiye for the 'Pepsi - Pek Yakında' campaign.In October 2015, the 'Pepsi - Pek Yakında' campaign won the Digital Impact Award in London in the 'Best Use of Digital from the Food & Beverage Sector' category.We pioneered many ideas within the Blippar offices around the world. For example:- Blipping the brands from the TV screen- Making Digiturk’s remote control device blippable.- Opening up the platform to some universities and high schools for free as a pilot project to improve educational capabilitiesof teachers.- Launching a regional campaign from Türkiye for a multinational brand in 5 countries in Central and Eastern Europe, which is the first regional campaign in Blippar.As a result, the Türkiye Office became responsible for the CEE, Russia, and the Middle East region.However, the company decided to leave Türkiye, giving its rights to 360 Media in 2017.

Since 2015, I have been the Chair of the Corporate Communications Committee of TAİK (Turkish American Business Council), operating under DEİK’s (Foreign Economic Relations Board) umbrella.

İstanbul, Istanbul, Tr

I thaught Mobile Marketing and Career Management on Social Networks at Yeditepe University since the 2013 – 2014 Academic Year. Under my leadership, one of the largest operators in Türkiye, Vodafone, sponsored my Mobile Marketing Class, a first in the world, and helped all students to be visionaries in their academic majors.I have done more than 15 joint workshops with Yeditepe University Future Land to bring together entrepreneurs and key players in the industry.

İstanbul, Tr

Ankara, Tr

Beşiktaş, İstanbul, Tr

Delft, Nl

I set up the Digital/Mobile 360 Interactive Marketing and Advertising business line in Mobilera and developed the business to become the leader in Türkiye. I created a team of 40 professionals, working in harmony, composed of technical, creative, marketing, and sales backgrounds to create a leading and profitable business line. In addition, I have initiated the first outdoor interactive media in the world as an entrepreneur. We placed them on İstiklal Street in Istanbul, where more than 2 million pedestrians pass by every day. The screens provided information on city events, news, weather, and the municipality while allowing for creative interactive advertising for the brands.Also, I have developed business lines to a point where Mobilera has attracted European private equity investors, both for the whole company and for individual business lines. Many other projects and businesses developed under my leadership in Kazakhstan and Portugal, sold projects in Russia, Bulgaria, and the UAE, and won numerous international and Turkish awards from GSMA, MMA, Digital Age, IPZ, and IAB for their creative projects, with 17 of those won between February 2010 and February 2011 (1 year).Among them, the MMA Los Angeles, EMEA Region, Best Innovation Award; and GSMA, Best Mobile Marketing and Advertising Award with Unilever and Cornetto were the highlights of the last 12 months (see YouTube).

Istanbul, Turkey, Tr

International Business Development / RelationsUS/EU Relations Executive Member and Executive/Project Coordinator:The key player in the department in terms of relationship management with the top multinational business executives, top bureaucrats, politicians, and think tank organizations.Supported Turkcell’s international expansion projects and represented the company in the US and the EU business and political circles. Represented Turkcell’s Group Head in Turkey’s renowned NGOs like TUSİAD, ATC, and TAIK. In addition, I was responsible for monitoring the budget and expenses of the department.Board Executive Coordinator to Turkcell’s Subsidiary: Turktell Bilişim and to the Çukurova Group CEO Office:- Supported the Board of Directors of Turktell as an Executive Coordinator of the Board, where Turkcell manages its international business and non-telecom businesses. - Acted as an Executive Coordinator at a critical time in history for the Çukurova Group. - I supported the task force responsible for the major debt restructuring of Çukurova Holding, which was a result of the 2001 banking crisis in Turkey. - Managed all high-level relations/meetings, critical correspondence, and communication between the top Çukurova managers, government officials, legal councils, and financial auditors.

10 years of experience in the tourism industry in various positions. I was responsible for organizing conferences, seminars, tours, and travel organizations, assisting and preparing contracts, procuring all travel and accommodation-related services, coordinating meetings, and assisting top-level corporate tours as the Sales & Marketing Manager, General Coordinator & General Manager.