Zehra Tuğçe Erül Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Türkiye

Istanbul, Turkey

The future of work is on demand.dojotalent.com

Istanbul, Turkey

Istanbul, Turkey

Proudly sold the product UAhero Platform to TapNation who has recently reached over a billion downloads across its games portfolio.

The UAhero platform combines both AI and UA expertise to provide the smartest and easiest to use solution for User Acquisition managers. The AI/ML engine is optimized for predicting key metrics such as pLTV, pROAS, Organic k-factors and lifted LTV and provides campaign management recommendations. The platform allows the user to easily manage campaigns at the most granular levels (network/country/ source) manually, using rules, or using AI. This flexibility serves the needs of UA manager at different stages of the game life cycle.UAhero.ai

Istanbul, Turkey

Param is the market leader in FinTech in Turkey backed by leading international private equity firms and funds including the European Bank for Reconstruction and Development (EBRD), CEECAT and RevoCapital. Param offers a wide range of financial services to individuals, SMEs and large corporations, including complex online and offline payment solutions, customer loyalty, wallet services and its own BNPL service called Kredim.As the only e-money institution in Turkey, Param issues cards under four different card schemes: MasterCard, VISA, Discover and Troy.Param's portfolio includes major merchants such as Shell, Panasonic, Michelin, Marshall, Deichmann, Carrefour, Burger King and others.param.com.tr

Next Generation Creative & Strategy Agency * Brand Strategy * Marketing Strategy and Planning * Social Media and Content - Strategy, Planning, Production * Advertising and Communication Strategy and Planning

Dao

NextDream, the world’s first decentralized Multichain, Multi-Token, Multi-DEX, Multi-Verse Web 3.0 Dapps company that offers endless support for all solutions, across all playgrounds.We help brands transform their businesses to Web 3.0#NFT #blockchaingaming #metaverse

Building a highly engaged and functional community around MAD, embracing and advocating all that MAD stands forMADMetaverse.com

Istanbul, Turkey

Studio Building, UA&Monetization, Studio Sourcing, Investor RelationsCo-founded Gamers Hub Accelerator and Venture Studio InitiativeOrganized and outlined Başlangıç Kulübu - Oyun Dünyası

Istanbul, Turkey

* Reporting to CEO and Boyner Holding Executive Board. * Managing a team of 23 including agencies.* Leading 3 major functions – Marketing, Advertising and Affiliate Business, Business Development* Incubated and lead the new revenue stream - Advertising and Affiliate Business: Hopi as a marketing tool for brand building and performance for traditional and online brands - 13% of total revenue as of its first year, projected to be 20% next year - The initiative is also mentioned in Harvard Business School Hopi Case Study.* Positioned marketing as a growth facilitator by content marketing, personalisation and 1to1 marketing to generate active customer growth

Istanbul, Turkey

İstanbul / Maslak

Sütlüce

* Established and structured digital marketing department for the first time for Turkey operation in the company* Developed the OGSM covering digital marketing, social media, mobile and ecommerce strategies for 4 domestic brands – Arçelik, Beko, Grundig, Altus* Launched three successful viral campaigns in two years that were all ranked in top viral lists in marketing publishers with positive effect on sales as well* Increased digital marketing budget 30% in total (production & media) providing savings in fixed fees by optimising workload and reviewing contracts* Initiated an award winning sustainable content marketing project for Beko Besiktas sponsorship that increased brand related conversations twice the normal time during football league* 10+ international and local awards * Launched multi channel content marketing project Mucize Lezzetler – a social recipe sharing platform with celebrity chefs - for Arcelik (website, facebook, youtube and offline) * Collaborated in omni-channel strategy and implementation project for integration of digital channels

Istanbul, Turkey

-Revitalized relations with Samsung account-Led the multichannel launch of Samsung Galaxy S4 - mass communication, digital, event marketing activities (2 concerts in 2 different cities with 1 worldwide celebrity, Armin Van Buren) increasing brand awareness and preference not only in big cities but also in other urban areas of Turkey as targeted-Led and collaborated in all marketing and planning of major and minor global launches for Samsung – a total of 10-12 launches per year-Collaborated in planning of all marketing budget of Galaxy S3 launch including digital, event and direct marketing activities by analysing clients’ resources and created plans in order to effectively allocate budget-Coordinated the very VIP launch of Samsung UHD TV

Istanbul, Turkey

-Developed a strategic approach to social media for brand building-Won 2 new clients with social media strategy development (Pfizer, Aygaz)-Developed communication strategies and plans for successful campaigns for Trendyol.com, BMW, Aygaz-Collaborated in the digital transformation of the agency with trainings and organizing workshops and seminars

Istanbul, Turkey

-Rebuilt relationships between key client Unilever by delivering successful social media campaigns with limited budgets for Signal brand-Introduced a new model for department structure that decreased productions costs by ~30%, increased ability to satisfy client needs and thus satisfaction-Managed a team of 8 coders, project managers and designers

-Created the social media guideline document and policies for the company-Launched the first mobile game app Strawberry Island for kids-Collaborated in development of 5 year digital marketing roadmap of the company for different brands (from luxury brand like Godiva to confectionary brands and main brand Ulker)-Managed facebook pages for 30 brands

-Created the business plan for DUDU Istanbul-Developed the toolkits for digital marketing and social media strategies for new business wins-Won 7 clients with big launch projects-Realized the first integrated social media contest (facebook) for Pınar Labne with over 3.000 recipe applications -Created and managed the first digital campaign of IKEA in Turkey-Created and managed award winning campaign for IKEA – make the girl leave the couch -Provided digital consultancy for DSMART website and ykmden.com e-commerce site - UX, UI design and functionality

Istanbul, Turkey

-Created all the communication and creative strategy presentations for clients and new client pitches – won 90% of the business-Developed and managed new business strategies for agency-Developed award winning PG Orkid viral campaign which turned into a communication platform – Among Girls -Developed award winning real time online game site for Pringles “whose pocket is Mini Pringles in”– a pitch won from Geneva-Developed 1to1 marketing strategies for Whiskas and Pedigree and afterwards won Snicker business-Managed communication and advertising planning for local and global brands like Real, Nissan, Nivea, Exotic, TNT TV, Yapi Kredi Private Banking, Leasing, Investment Banking, Lykiaworld, Harvey Nichols, Intel, Masterfoods, Evyap, Petrol Ofisi, Capital Partners

İstanbul

-Developed reporting formats for our marketing CRM tool for clients-Collaborated in Koç CRM project with Peppers and Rogers in Migros side -Developed CRM strategies, data strategies, campaign mechanism strategies and customer segmentation strategies for Migros as consultant

İstanbul

-Collaborated in development and implementation of credit risk management strategy module and applications of its software including scorecard process.-Collaborated and managed CRM strategies, campaigns and support for branches and head office units by database queries.

-Created the content of help module.-Gave training for product management module

Bs, Industrial Engineering

Sm

Activities and Societies: Theatre Club