Zehra Tuğçe Erül Email and Phone Number
Zehra Tuğçe Erül personal email
- Valid
Team builder, Change agent, Web3.0 idealist, Collective dreamer, forever down the rabbit hole 🕳🐰🍰🍄🎩🫖Marketing and business development executive with 25 years in professional life, +15 years track record as senior executive with extensive team building and organizational design and leadership experience. Developed comprehensive knowledge in marketing, growth hacking and business development with 4 years focusing on launching, building and running gaming companies - studios, publishers and adtech. Experienced in both agency and client sides (from start-ups to established holdings) ex-Board Member MMA Turkey (research committee, stirring committee global ad fraud project) Lecturer on digital strategy in university certificate programs (Bilgi University, Bahçeşehir University iab UniChallenge)Engineer - analytical thinker who trusts gut feeling, huge fan of prime numbers, obsessed with ‘Alice in Wonderland’ and love drivingIndustry Expertise- Retail - fashion, home appliances, general merchandise- Financial Services (Banking & Insurance)- Automotive- FMCG - culinary, confectionary, personal care, alcoholic beverages - Travel, Hospitality- E-commerce- GSM- Health- Consumer Electronics- Mobile GamingKeywords: brand building, marketing communications, performance marketing (digital, social, mobile), omnichannel commerce, CRM, data driven marketing, gaming, publishing, adtech, fintech, gamification, monetization
-
Group Chief Marketing OfficerTera Holdingİstanbul, İstanbul, Tr
-
Chief Marketing OfficerSipay May 2024 - PresentIstanbul, Türkiye -
Fractional C-Level, Marketing & Business DevelopmentDojo Talent Dec 2023 - Apr 2024Istanbul, TurkeyThe future of work is on demand.dojotalent.com -
Fractional C-Level, Marketing Strategy & ExecutionFoneria Dec 2023 - Apr 2024Istanbul, Turkey -
Board MemberUahero Oct 2022 - Jan 2024Istanbul, TurkeyProudly sold the product UAhero Platform to TapNation who has recently reached over a billion downloads across its games portfolio. -
Ceo, Co-FounderUahero Sep 2022 - Apr 2023The UAhero platform combines both AI and UA expertise to provide the smartest and easiest to use solution for User Acquisition managers. The AI/ML engine is optimized for predicting key metrics such as pLTV, pROAS, Organic k-factors and lifted LTV and provides campaign management recommendations. The platform allows the user to easily manage campaigns at the most granular levels (network/country/ source) manually, using rules, or using AI. This flexibility serves the needs of UA manager at different stages of the game life cycle.UAhero.ai
-
Chief Marketing OfficerParam Apr 2023 - Nov 2023Istanbul, TurkeyParam is the market leader in FinTech in Turkey backed by leading international private equity firms and funds including the European Bank for Reconstruction and Development (EBRD), CEECAT and RevoCapital. Param offers a wide range of financial services to individuals, SMEs and large corporations, including complex online and offline payment solutions, customer loyalty, wallet services and its own BNPL service called Kredim.As the only e-money institution in Turkey, Param issues cards under four different card schemes: MasterCard, VISA, Discover and Troy.Param's portfolio includes major merchants such as Shell, Panasonic, Michelin, Marshall, Deichmann, Carrefour, Burger King and others.param.com.tr -
Strategic Advisor, ConsultantNanonim.Com Sep 2016 - Aug 2023Next Generation Creative & Strategy Agency * Brand Strategy * Marketing Strategy and Planning * Social Media and Content - Strategy, Planning, Production * Advertising and Communication Strategy and Planning -
Cmo, Co-FounderNextdream Feb 2022 - Jan 2023DaoNextDream, the world’s first decentralized Multichain, Multi-Token, Multi-DEX, Multi-Verse Web 3.0 Dapps company that offers endless support for all solutions, across all playgrounds.We help brands transform their businesses to Web 3.0#NFT #blockchaingaming #metaverse -
Mad Marketing Nucleus | CmoMad Metaverse Jun 2022 - Sep 2022Building a highly engaged and functional community around MAD, embracing and advocating all that MAD stands forMADMetaverse.com -
Vp Of Mobile PublishingNetmarble Emea Jun 2019 - Jan 2022Istanbul, TurkeyStudio Building, UA&Monetization, Studio Sourcing, Investor RelationsCo-founded Gamers Hub Accelerator and Venture Studio InitiativeOrganized and outlined Başlangıç Kulübu - Oyun Dünyası -
Marketing And Business Development DirectorHopi Feb 2018 - Feb 2019Istanbul, Turkey* Reporting to CEO and Boyner Holding Executive Board. * Managing a team of 23 including agencies.* Leading 3 major functions – Marketing, Advertising and Affiliate Business, Business Development* Incubated and lead the new revenue stream - Advertising and Affiliate Business: Hopi as a marketing tool for brand building and performance for traditional and online brands - 13% of total revenue as of its first year, projected to be 20% next year - The initiative is also mentioned in Harvard Business School Hopi Case Study.* Positioned marketing as a growth facilitator by content marketing, personalisation and 1to1 marketing to generate active customer growth -
Strategy And Business Development Sn. ManagerHopi May 2017 - Feb 2018Istanbul, Turkey
-
Digital Marketing Sn. ManagerHopi Aug 2016 - May 2017İstanbul / Maslak
-
Digital Marketing & E-Commerce ManagerArçelik Mar 2014 - Jun 2016Sütlüce* Established and structured digital marketing department for the first time for Turkey operation in the company* Developed the OGSM covering digital marketing, social media, mobile and ecommerce strategies for 4 domestic brands – Arçelik, Beko, Grundig, Altus* Launched three successful viral campaigns in two years that were all ranked in top viral lists in marketing publishers with positive effect on sales as well* Increased digital marketing budget 30% in total (production & media) providing savings in fixed fees by optimising workload and reviewing contracts* Initiated an award winning sustainable content marketing project for Beko Besiktas sponsorship that increased brand related conversations twice the normal time during football league* 10+ international and local awards * Launched multi channel content marketing project Mucize Lezzetler – a social recipe sharing platform with celebrity chefs - for Arcelik (website, facebook, youtube and offline) * Collaborated in omni-channel strategy and implementation project for integration of digital channels -
Client Services DirectorCheil Worldwide Inc. Jan 2013 - Jan 2014Istanbul, Turkey-Revitalized relations with Samsung account-Led the multichannel launch of Samsung Galaxy S4 - mass communication, digital, event marketing activities (2 concerts in 2 different cities with 1 worldwide celebrity, Armin Van Buren) increasing brand awareness and preference not only in big cities but also in other urban areas of Turkey as targeted-Led and collaborated in all marketing and planning of major and minor global launches for Samsung – a total of 10-12 launches per year-Collaborated in planning of all marketing budget of Galaxy S3 launch including digital, event and direct marketing activities by analysing clients’ resources and created plans in order to effectively allocate budget-Coordinated the very VIP launch of Samsung UHD TV -
Strategic Planning Group DirectorTbwa\Istanbul Jan 2012 - Jan 2013Istanbul, Turkey-Developed a strategic approach to social media for brand building-Won 2 new clients with social media strategy development (Pfizer, Aygaz)-Developed communication strategies and plans for successful campaigns for Trendyol.com, BMW, Aygaz-Collaborated in the digital transformation of the agency with trainings and organizing workshops and seminars -
Digital Group DirectorLowe And Partners Worldwide Jun 2011 - Jan 2012Istanbul, Turkey-Rebuilt relationships between key client Unilever by delivering successful social media campaigns with limited budgets for Signal brand-Introduced a new model for department structure that decreased productions costs by ~30%, increased ability to satisfy client needs and thus satisfaction-Managed a team of 8 coders, project managers and designers -
Digital Marketing ManagerYıldız Holding / Ulker Jan 2011 - Jun 2011-Created the social media guideline document and policies for the company-Launched the first mobile game app Strawberry Island for kids-Collaborated in development of 5 year digital marketing roadmap of the company for different brands (from luxury brand like Godiva to confectionary brands and main brand Ulker)-Managed facebook pages for 30 brands -
Dudu Digital Strategy And New Business HeadTbwa\Istanbul Jun 2009 - Jan 2011-Created the business plan for DUDU Istanbul-Developed the toolkits for digital marketing and social media strategies for new business wins-Won 7 clients with big launch projects-Realized the first integrated social media contest (facebook) for Pınar Labne with over 3.000 recipe applications -Created and managed the first digital campaign of IKEA in Turkey-Created and managed award winning campaign for IKEA – make the girl leave the couch -Provided digital consultancy for DSMART website and ykmden.com e-commerce site - UX, UI design and functionality
-
Strategy Planning ManagerTequila / Tbwa Advertising Agency Jul 2004 - Jun 2009Istanbul, Turkey-Created all the communication and creative strategy presentations for clients and new client pitches – won 90% of the business-Developed and managed new business strategies for agency-Developed award winning PG Orkid viral campaign which turned into a communication platform – Among Girls -Developed award winning real time online game site for Pringles “whose pocket is Mini Pringles in”– a pitch won from Geneva-Developed 1to1 marketing strategies for Whiskas and Pedigree and afterwards won Snicker business-Managed communication and advertising planning for local and global brands like Real, Nissan, Nivea, Exotic, TNT TV, Yapi Kredi Private Banking, Leasing, Investment Banking, Lykiaworld, Harvey Nichols, Intel, Masterfoods, Evyap, Petrol Ofisi, Capital Partners -
Analytical Business IntelligenceTanı Pazarlama Ve İletişim Hizmetleri A.S. Mar 2003 - Jul 2004İstanbul-Developed reporting formats for our marketing CRM tool for clients-Collaborated in Koç CRM project with Peppers and Rogers in Migros side -Developed CRM strategies, data strategies, campaign mechanism strategies and customer segmentation strategies for Migros as consultant -
Senior SpecialistPamukbank Aug 1999 - Mar 2003İstanbul-Collaborated in development and implementation of credit risk management strategy module and applications of its software including scorecard process.-Collaborated and managed CRM strategies, campaigns and support for branches and head office units by database queries. -
System ConsultantIas Erp Solutions Aug 1998 - Aug 1999-Created the content of help module.-Gave training for product management module
Zehra Tuğçe Erül Skills
Zehra Tuğçe Erül Education Details
-
Industrial Engineering -
İstek Vakfı Semiha Sakir High SchoolSm
Frequently Asked Questions about Zehra Tuğçe Erül
What company does Zehra Tuğçe Erül work for?
Zehra Tuğçe Erül works for Tera Holding
What is Zehra Tuğçe Erül's role at the current company?
Zehra Tuğçe Erül's current role is Group Chief Marketing Officer.
What is Zehra Tuğçe Erül's email address?
Zehra Tuğçe Erül's email address is tugceerul@me.com
What schools did Zehra Tuğçe Erül attend?
Zehra Tuğçe Erül attended Marmara University, İstek Vakfı Semiha Sakir High School.
What are some of Zehra Tuğçe Erül's interests?
Zehra Tuğçe Erül has interest in Çocuklar, Insan Hakları, Yoksullukla Mücadele, Insan Hakları Ve Sosyal Eylemler.
What skills is Zehra Tuğçe Erül known for?
Zehra Tuğçe Erül has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Marketing Strategy, Marketing Communications, Online Advertising, Social Media, Brand Management, Social Media Marketing, Online Marketing, Direct Marketing, E Commerce.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial