• Established the Arabic tone of voice for the brand across its game portfolio, authoring and localizing content for both global and regional campaigns, and crafting English and Arabic web copy for website builds released in the past two years.• Delivered on creative concepts, content strategy and social media initiatives for all products launched in the MENA region, including two major game titles and three competitive esports roadmaps, across each of our publishing mediums. • Supported publishing objectives by implementing projects, events and original content to increase engagement, further brand development and awareness, improve player sentiment and acquire new users, through utilizing various multimedia.

• Adapted marketing campaigns from English to Arabic, with a focus on creative translation and the trends of the GCC market. • Led the content creation process for the website and social media channels, in Arabic and English.

• Managed the website’s Arabic blog in terms of the topics assigned to the copywriters, while ensuring the text is SEO-friendly, and approving the content and images used before publication. • Unified the tone used across social media platforms through a communication and language guide, and provided guidance on the content and responses posted by the social media team. • Revamped the website’s travel guide, by devising templates, identifying topics of interest to GCC audience, rewriting & reviewing content, or creating pages from scratch.

• Managed the ongoing Arabic localisation and translation of the website's products and features, while maintaining a distinctive language standard through an up-to-date lexicon, a comprehensive style & language guide and regular updates and error-reporting. • Coordinated translation tasks across the various departments – Content, Human Resources, Management, Sales, Social Media, Marketing, Product and Design – and followed up with them to ensure proper implementation.• Recruited and managed a team of freelance translators and proof-readers through a strict screening process, assigning weekly tasks and providing continuous feedback to ensure delivery of quality, cost-effective work.

• Translated tourism-related content from English to Arabic, including country and city descriptions, itineraries, activities, hotels, holiday packages & flights.• Localized the HolidayMe website, from action buttons to privacy and payment information, promotional material, help sections, etc.

• Translated all the articles and interviews featured in the Sharjah Islamic Culture Capital 2014 magazine, usually within tight deadlines to meet publication dates.

• Created the content of the peace-building video game, "Cedaria: Blackout", from its plot, cast, conflicts, dialogue, down to its fictional setting/universe, using the Lebanese political background as a reference and incorporating conflict resolution techniques, and translated it from English to Arabic. • Generated traffic and attention for the video game through blogging [WordPress], organising crowdfunding campaigns [Kickstarter and Indiegogo] and reaching out to peacebuilding and video game enthusiasts and websites for publicity opportunities. • Provided additional support through translating reports and articles related to the activities of the NGO in Lebanon and the region.

• Co-founded and managed the business alongside another editor. • Advertised the business and listed it on several internet directories. • Edited and proofread numerous novels for grammar and structure mistakes, plot inconsistencies and proper character development. • Worked with writers on modifications and edits until they were absolutely satisfied with their manuscripts. • Helped format manuscripts for online publication on Kindle and Smashwords, as well as print versions.

• Translated documents covering a variety of topics, including: contracts, agreements, claims, country laws, company by-laws and guidelines, birth certificates, leases, World Bank and UNHCR documents, technical manuals, news articles, financial reports, documentaries, etc. • Expanded the company’s clientele by providing Arabic to English translation samples and managing all projects in that language combination.

Created Arabic transcriptions and subtitles for movies, TV series, documentaries, reality shows and cartoons.