Zeina Samaha Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Cossette is an award winning integrated agency, providing best in class EVERYTHING for brands across Canada. My client is McDonald's, which I believe needs no introduction (you'd know the smell of the fries a mile off), where I work diligently making memes and honing the tone of voice across all social platforms.Responsibilities:• Maintain and improve the social TOV with the changing landscape• Create compelling always on and trend content to bolster brand love across all… Show more Cossette is an award winning integrated agency, providing best in class EVERYTHING for brands across Canada. My client is McDonald's, which I believe needs no introduction (you'd know the smell of the fries a mile off), where I work diligently making memes and honing the tone of voice across all social platforms.Responsibilities:• Maintain and improve the social TOV with the changing landscape• Create compelling always on and trend content to bolster brand love across all platforms• Copywriting for new products and LTOs for CRM and merch• Consult on national programs, liaising with other team members to ensure business goals are achieved• Champion hero social programs from start to finish• Film content for TikTok and Instagram (you may recognise my hands)Key achievements:• Creating an Effie Award winning hero social program for Mercury Retrograde, culminating in organic, paid, and influencer content, an out-of-home pop up in Toronto and Montreal, and in-app deals. This achieved a 5.9% engagement rate on organic and far exceeded business results - a highlight was bringing over 19,000 users in via the app• Creating an organic social campaign to support the McD's x Crocs collab, which was shared with the global team as an example of best in class social• Working alongside our designer to create several pieces of viral content• Creating more TikToks and Instagram Reels than burgers stolen by the Hamburglar• Discovering that honey on Chicken McNuggets goes pretty hard Show less

Toronto, Ontario, Canada

Vancouver, British Columbia, Canada

Working with the Health and Safety team on Firefly Lane to ensure all cast and crew were regularly tested for COVID19 and okay-ed to be on set. Or not if they tested positive. Achievements• Honed my administration skills and attention to detail.• Met Sarah Chalke, she was very nice.

London, England, United Kingdom

KatKin is a game-changing brand, bringing something Fresh to the cat food market. And I mean really Fresh. From their kitchen to yours, their recipes are vet-formulated and perfectly portioned to ensure your cat is getting exactly what they need - and no nasties!I am leading on content in this start-up, alongside nurturing a community among the customers. We're the last word in cat nutrition, health, and wellness, and I'm spreading that word.Responsibilities:• Create a new… Show more KatKin is a game-changing brand, bringing something Fresh to the cat food market. And I mean really Fresh. From their kitchen to yours, their recipes are vet-formulated and perfectly portioned to ensure your cat is getting exactly what they need - and no nasties!I am leading on content in this start-up, alongside nurturing a community among the customers. We're the last word in cat nutrition, health, and wellness, and I'm spreading that word.Responsibilities:• Create a new social media strategy • Build and maintain a thriving community of Cat People who have a space where they can share their experiences• Relaunch and maintain the blogKey achievements:• Creating and implementing a new social media strategy across Facebook and Instagram.• Launching and maintaining a community forum for cat people to delight in.• Relaunching the blog, creating and implementing a content strategy for it, working with our in-house vet and partner brands to bring that content to life. Seeing a 150% increase in page views after the relaunch, and a 20% MoM growth• Doubling the Instagram audience in 3 months.• Sourcing and working with like-minded brands to partner with on competitions and content swaps.• Petting a vast array of office cats that popped in for a withering glare and some free food. Show less

London, United Kingdom

Hyperoptic is an award-winning broadband challenger brand, famed for its 1Gb speeds, full fibre connection, and 5* customer service. And top notch social media. Responsibilities:• Responsible for overall content strategy.• Defining, developing and delivering content, creating an editorial calendar that aligns with business objectives.• Working alongside the customer service team based in Belgrade recommending comms strategies to ensure all our customers are happy and feeling… Show more Hyperoptic is an award-winning broadband challenger brand, famed for its 1Gb speeds, full fibre connection, and 5* customer service. And top notch social media. Responsibilities:• Responsible for overall content strategy.• Defining, developing and delivering content, creating an editorial calendar that aligns with business objectives.• Working alongside the customer service team based in Belgrade recommending comms strategies to ensure all our customers are happy and feeling looked after.• Working with key stakeholders to ensure needs are understood and aligned with relevant content.• Aligning with the paid media team to ensure organic social is getting the attention it deserves with a paid testing plan. Achievements:• Creating and implementing a new social media strategy across Twitter, LinkedIn and Facebook.• Boosting average engagements across all platforms by 65% YoY.• Growing social media audience by over 30% over 10 months.• Launching monthly campaigns to target specific audiences and pillars to help bring the proposition to life.• Over-seeing work with freelancers, and agencies to bring new and exciting content to the table. Show less

London, United Kingdom

Golin is an award-winning PR agency, known for ‘Going All In’ in everything they do to bring the crème-de-la-crème of PR, social, and digital campaigns to life for their clients.Responsibilities:• Working as the editorial lead on FMCG and tech brands, including; Toblerone, Volvic, Actimel, NEFF, Texas Instruments, Dorco, Clipper Tea, Kenwood, and De’Longhi.• Being involved in every step of the content creation process, from the brainstorm, selling in to clients, briefing… Show more Golin is an award-winning PR agency, known for ‘Going All In’ in everything they do to bring the crème-de-la-crème of PR, social, and digital campaigns to life for their clients.Responsibilities:• Working as the editorial lead on FMCG and tech brands, including; Toblerone, Volvic, Actimel, NEFF, Texas Instruments, Dorco, Clipper Tea, Kenwood, and De’Longhi.• Being involved in every step of the content creation process, from the brainstorm, selling in to clients, briefing designers, writing compelling copy, and finally posting. • Community management for clients, including creating FAQs and adopting specific tones of voice for each client. • Creating and implementing overarching social strategies across Instagram, Twitter and Facebook. • Keeping abreast of industry news, competitor work, and social media trends so clients are getting the most creative and ground-breaking ideas.• Producing weekly, monthly, and quarterly reports for clients.• Writing think pieces for the in-house blog, delving into the best and worst of PR stunts around the world and UKAchievements:• Creating the Instagram strategy for NEFF’s global Instagram page, then launching and implementing it. This resulted in writing an Instagram playbook for the local markets and leading by example.• Anticipating and handling crisis comms across Twitter and Facebook when faced with Islamophobic backlash after the revelation that Toblerone is Halal.• Revamping the reporting strategy for Texas Instruments.• Launching influencer campaigns for the likes of Kenwood, De’Longhi, Clipper Tea, Volvic, and NEFF. • So many real time marketing opportunities for Toblerone and Actimel that when I see something is trending on Twitter I immediately wonder how a small yogurt or pointy chocolate bar could benefit from it. Show less

London, United Kingdom

Wilder Digital is a digital engagement agency, who are dedicated to casting light on progressive causes. Social media for third sector companies. Responsibilities:• Working as social media manager across third sector clients, such as Action for Children, Scouts Association and St Clare’s Hospice.• Creating and implementing monthly social media calendars across Twitter and Facebook.• Community management for clients, making sure to engage with fans and… Show more Wilder Digital is a digital engagement agency, who are dedicated to casting light on progressive causes. Social media for third sector companies. Responsibilities:• Working as social media manager across third sector clients, such as Action for Children, Scouts Association and St Clare’s Hospice.• Creating and implementing monthly social media calendars across Twitter and Facebook.• Community management for clients, making sure to engage with fans and followers.Achievements:• Creating and implementing a Facebook strategy for a new Scouts Association page – Scout Adventures. It focused specifically on the activity and adventure-based side of the group, and the strategy included producing a new look and feel and tone of voice.• Generating a community spirit around St Clare’s Hospice through telling stories from residents and their families. Show less

London, United Kingdom

Providing a freelance writing service for those in need. • Creating content for websites and blogs • Main focus in the travel industry and recruitment • Ensuring my tone of voice fits with the company at hand • Proofreading and editing copy

London, United Kingdom

Spabreaks.com is the UK’s largest spa travel recommendation service, and just want to bring you the best spas the UK and Europe have to offer. Responsibilities:• Taking ownership for all social media channels – Facebook, Twitter, YouTube, Instagram and Pinterest.• Creating a new tone of voice for the social media platforms to match the blog and website copy.• Writing copy for venue pages on the website.• Liaising with press contacts to promote key venues.• Pitching… Show more Spabreaks.com is the UK’s largest spa travel recommendation service, and just want to bring you the best spas the UK and Europe have to offer. Responsibilities:• Taking ownership for all social media channels – Facebook, Twitter, YouTube, Instagram and Pinterest.• Creating a new tone of voice for the social media platforms to match the blog and website copy.• Writing copy for venue pages on the website.• Liaising with press contacts to promote key venues.• Pitching ideas and writing content for the daily blog. Achievements:• Growing social audiences by 40% over the course of 2 years.• Implementing a new social media strategy where there previously wasn’t one.• Hosting and leading on several successful Twitter Chats covering mental health, wellness, and the leisure industry. • Scoring a sweet spa break in Cornwall where I learnt how to surf. Show less

London, United Kingdom

At RedCat Solutions, a recruitment firm with fingers in various sector’s pies (including digital, energy, and corporate), I manage the social media platforms of the agencies to boost their online presences and awareness. This involves developing and executing a clearly defined social media strategy as well as writing and maintaining website blogs. The Role:• Liaising with all members of the various RedCat teams to remain on top of the news in the various recruitment sectors•… Show more At RedCat Solutions, a recruitment firm with fingers in various sector’s pies (including digital, energy, and corporate), I manage the social media platforms of the agencies to boost their online presences and awareness. This involves developing and executing a clearly defined social media strategy as well as writing and maintaining website blogs. The Role:• Liaising with all members of the various RedCat teams to remain on top of the news in the various recruitment sectors• Creating and maintaining LinkedIn groups for RedCat teams • Writing copy for official emails sent to clients regarding RedCat news and upcoming events• Creating and maintaining a weekly newsletter for the company• Conducting analytical research projects to ascertain how best to improve the social strategy Show less

London

Royle Productions is a production agency who specialise in producing screen-based content, ranging from TV commercials, to online and interactive films. During my work experience there I managed their Twitter profile as well as getting to grips with the advertising industry at a production capacity.The Role:• Keeping in the know about news relevant to the production and film sector• Creating and maintaining a twitter account that reflects the company's tone of voice•… Show more Royle Productions is a production agency who specialise in producing screen-based content, ranging from TV commercials, to online and interactive films. During my work experience there I managed their Twitter profile as well as getting to grips with the advertising industry at a production capacity.The Role:• Keeping in the know about news relevant to the production and film sector• Creating and maintaining a twitter account that reflects the company's tone of voice• Researching content for social media that fits with the company ethos and displays its authority in the production field• Shadowing members of the team to gain an insight in to how a production agency functions on a daily basis• Conducting research projects on potential new clients Show less

London, United Kingdom

Arthur is an independent ad agency based in London following their instincts to find the ‘unavoidable truth’ in their clients needs. I managed their social media platforms, including Twitter, Facebook and LinkedIn as well as finding out more about working in a successful advertising agency.The Role:• Finding relevant people to follow on Twitter by going through trade press • Researching and creating content to share via social media channels, including Twitter, Facebook and… Show more Arthur is an independent ad agency based in London following their instincts to find the ‘unavoidable truth’ in their clients needs. I managed their social media platforms, including Twitter, Facebook and LinkedIn as well as finding out more about working in a successful advertising agency.The Role:• Finding relevant people to follow on Twitter by going through trade press • Researching and creating content to share via social media channels, including Twitter, Facebook and LinkedIn to drive brand awareness and engagement• Creating weekly content plans for social media platforms• Writing a blog to fit in with their Twitter ‘topic of the week’• Attending and contributing to brainstorms • Conducting research projects for members of the team, including competitor reviews and finding resources for brainstorms and client meetings • Using Prezi to create interesting and stimulating presentations regarding social media and the benefits of the different platforms (e.g. Google +, Vine, Pinterest) • Using TweetDeck to manage Twitter content• Improving my social media skills Show less

Lebanon

H&C Leo Burnett is the Beirut office of the global advertising giant Leo Burnett. I undertook an internship in the PR department where I got my first taste of the advertising world and its nuances. I worked on many research projects for various clients (including Diageo, Paatchi, Zaitunay Bay). One specific project I did for my supervisor stands out; I needed to test the waters in Beirut to see if there was the market for an app that cultivates and promotes home grown talent in the… Show more H&C Leo Burnett is the Beirut office of the global advertising giant Leo Burnett. I undertook an internship in the PR department where I got my first taste of the advertising world and its nuances. I worked on many research projects for various clients (including Diageo, Paatchi, Zaitunay Bay). One specific project I did for my supervisor stands out; I needed to test the waters in Beirut to see if there was the market for an app that cultivates and promotes home grown talent in the entertainment world (ranging from dancing, to singing and acting), which involved creating and hosting focus groups, researching the market to see if the platform was viable, and finally presenting my findings.The Role:• Writing and redrafting press releases • Partaking in meetings with clients • Producing presentations and material for both external and internal clients • Working on research projects and competitor reviews • Investigative research and market research • Data entry • Utilising my knowledge of the Middle East • Improving my administration, research and PR/marketing skills Show less