•Planning and execution. Sell in and sell out strategies, campaigns, promotions, and events for different sales channels.•Responsible for the profitable retail marketing budget management. •Oversaw and coordinated agencies and cross-functional teams to create brand experiences.Achievements:•In 2022, we won customer of the year because of excellence in execution. •Expo Alianza: First time that a 360-execution got implemented and covered all the areas of the final consumer : growth +19% total brands & +24% in scotch VS Last expo.•Part of the team who won campaign of the year “brand with cultural impact.”

•Lead business relationships and negotiations with e-commerce partners. Improved sales by +100% andgained +2ppts SOV.•Accomplished an investment optimization of a 6% increasing ROI.•Developed disruptive e-commerce strategies/promotional and seasonal grid focused on shopper experience leading usto win +4ppt SOV and growth +500%.•Use of reporting tools to review and analyze different KPIS and identified our consumer.•Control of the image of our brands on retail website and social media

• Analysis and evaluation of monthly results• Development of the sales base for total eCommerce• Influence on marketing for the creation of strategic and educational content for the website and social media of our partners• Ensure the correct cataloging for new products in the different e-retailers. • Development of a microsite with whisky flavor education.

I worked on branding, market research and graphic/product design for luxury brands. (VESOIReggia di caserta, 1´618 De María Jewelry & Furla)

• Drink, confectionery and seasons support for Walmart México. • Creation and analysis of scorecards for every category.• Benchmark analysis.