Zelina Baluyan Villaflor Email & Phone Number

Managing operations and helping with business development for a start-up communications agencyhttps://invictusph.com/Insurance- BDO Insure Travel and Pet InsuranceAdvocacies- PBEd Learning Crisis Campaign- Angels in Red VestQSR and E-commerce - Greenwich Pizza- All Home- All Day SupermarketTech - PayMongo Phils. IncorporatedPharmaceuticals - Bell Kenz Pharma2019 SEA GAMES Digital and Social Media AdvertisingReal Estate - Ayala Land Inc. Social Listening, Crisis Management, and Content Development

Philippines

Managed the Digital Business of Cheil Philippines focusing on Social Media Content Development, Data & Analytics, Website, and CRM campaigns.Handled total Digital for Samsung Philippines including Mobile, TV, Appliances, Customer Service and Loyalty projects.

Makati, Philippines

Led the integrated marketing and advertising campaigns of logistics giant, LBC Express through programs that drive offline and online conversions in the local & international markets.Instrumental in the 2018 relaunch of Universal Robina Corporation's RTD brand, C2 Cool & Clean. Successfully connecting the brand to modern consumers through online & offline #C2Refresh experiences.Managed sustainability campaigns and the digital public relations for Globe Telecom. #GlobeOfGoodHelped in acquiring new business wins for the agency.

Makati City, Philippines

Crafted strategic communications and executions for the Globe Cyberwellness Advocacy. Campaign won bronze at ICE (Media Effectiveness) awards 2017Launched a Globe branding campaign showcasing Wonderful Connections.Launched Swift Premium Corned Beef’s relaunch connecting to the millennial market telling them that #mmmTakesTime Rediscover the Lost Art of Taking Time https://www.youtube.com/watch?v=P7dtNxlj6fcUncover Every Mixologist's Best-Kept Secret https://www.youtube.com/watch?v=dtsaDaSAAxA

Managed #GlobeProjectWonderful that helped drive donations for typhoon Yolanda victims. Won Bronze for Araw Values Awards 2014Started an in-depth social listening analysis for Globe Telecom which paved way to creating our corporate communications campaign tackling telco service issues through #GlobeEnlightens

Ortigas, Pasig City

A lateral move from being behind the screens to being the business lead.Managed the agency business and digital campaigns for Mead Johnson (Lactum), Pascual Consumer Health Corp., and SM Supermalls.

Ortigas, Pasig City

A complete somersault from the medical field to a more creative industry.Led content creation, and managed the digital community of brands: Pascual Consumer Health, Corp. (C-Lium Fibre, Ora Care, ASCOF Lagundi), SM Supermalls, SM Ladies Fashion, NIVEA for Men, and Jewelmer.

32Nd St. Bonifacio Global City, Taguig

Landed my first job at St.Luke’s Medical Centar as a research assistant. Worked together with medical professionals to deliver quality care to patients.