Zelio Freire Email & Phone Number

Los Angeles, CA, US

• Integrated AI-driven analytics into workflows, leading to a 20% improvement in speed and accuracy across departments, while fostering sustainable growth and enhancing efficiency.
• Spearheaded a strategic initiative to align sales and operations with AI-driven customer insights, resulting in a 25% increase in conversion rates and a 30% boost in cross-departmental collaboration efficiency.
• Leveraged AI technology to enhance chatbots, sales reps, lead generators and create SaaS.
• Hired a team of developers, assistants, and sales reps to grow revenue by 300% in 1 year.
• Reduced clients’ workforce by 30% while decreasing costs by 50% and increasing revenue.
• Overseeing all operations and growth on technical, sales, financial, brand, and customer relations.

• Achieved a 68% increase in revenue and 27% in profit through resource maximization and cost reduction.
• Maximized budget and resource allocation to optimize performance, which boosted web traffic by 153% and brand awareness by 350%.
• Developed and launched a cross-channel digital marketing campaign that increased customer acquisition by 55%, leveraging SEO, PPC, email, and social media platforms to drive engagement and conversions.
• Spearheaded a comprehensive rebranding initiative that resulted in a 60% increase in customer engagement, integrating market research insights and advanced analytics to refine brand messaging.
• Directed brand and marketing strategies in the Fintech space aligned with the company’s future goals to enhance OKRs, KPIs, and overall revenue and growth.
• Led tactics with C-level executives to ensure objective achievement to grow brand equity and awareness.

London, UK, GB

• Spearheaded global marketing initiatives that increased user engagement by 35%, leveraging data analytics and strategic content planning to optimize Web3 and cryptocurrency outreach campaigns.
• Implemented global strategies to increase brand awareness and align with the company’s mission.
• Oversaw hiring and interviewing candidates, growing the marketing department by 15%.
• Established partnerships and collaborated with cross-functional teams to integrate business and UX requirements, which led to an increase in 5 extra languages on the website.

• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. Planned and implemented Google Ads, PPC and analytics campaigns.
• Worked with project management and account management to improve cross-functional departments.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Implemented marketing strategies which resulted in 13% growth of customer base.

Miami, Florida, US

• Directed marketing processes for the USA and Canada stores and the global corporate brand.
• Amplified the company’s social media presence 10x over two years through SEM and SEO campaigns.
• Enhanced customer engagement plans, boosting conversion rates by 43% in several locations.
• Implemented a $500,000 marketing budget to develop and execute marketing strategies and sales plans.
• Formulated and executed a comprehensive rebranding initiative that increased overall brand visibility by 30%, leveraging market research and consumer insights to realign the company's positioning.

• Responsible for the advertising agency's full clients' media strategy, implementation, formulation and constant analysis and improvement.
• Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
• Bought advertising space in various media channels including digital and non-digital.
• Coordinated launch of media campaigns with marketing, communications and sales departments.
• Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.

• Created media plan and negotiated marketing campaigns with vendors, partners, suppliers, etc.
• Ran deep market study to determine the most effective way to reach the consumer with our client's products/service.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor'S Degree, Marketing And Advertising