Ignoring evidence can be costly; it almost cost me my life ☠️🚔 I was on patrol like any other night.I saw this guy standing on an empty gas station lot in an area with a lot of robberies.He was nervously glancing left and right, and the way he was standing said one thing to me—lookout.I rolled by in my patrol car, and the way his body was positioned said a second thing—I'm armed.I rounded the block to investigate further, and as I pulled up next to him, he tensed up, saying a third thing—fight or flight.All of these clues—this evidence—should have raised my defenses, but I ignored them.And when I patted him down, I found not one, not two, but three guns.He could've killed me, but he didn't. I ignored what the evidence was pointing to and lost one of my nine lives that night 🐈‍⬛.Ignoring evidence puts product teams at this type of risk daily.Insights should be one of the most valuable resources in a business...But they aren't.Insights should serve business decision-makers, helping them make more informed—and less risky—business decisions...But they aren't.How do we know this?🍔 Research is ordered like a fast-food hamburger⛽️ Research functions are as impotent as a car without gas🌸 Evidence is overlooked like a wallflower at the homecoming danceI am on a mission to change this by helping product teams become better analytical thinkers and strategic communicators focused on business growth who:🔎 Collect and interrogate evidence like a detective⚖️ Build defensible business cases like a trial attorney🎤 Communicate with the confidence of a primetime news anchorWhen everyone in the business does this, research becomes a part of their DNA 🧬, which helps everyone make smarter growth bets for the business—ones that increase customer AND business value.I don't only "talk the talk," I "walk the walk."🎓 I hold a doctorate in cognitive psychology, so you get the benefit of knowing that my strategies are grounded in the academic research of decision-making and what motivates people.🌎 I have REAL-WORLD practical experience; I have built insights functions at some epic organizations (and still do), including Panasonic, Twitter, Indeed, Twilio, and others.🚓 As a metropolitan police officer and detective, I developed research and investigation chops unlike any other applied researcher out there.Are you ready to Think Like a Detective™ and solve crimes against product growth?🎓 Sign up for the next cohort of Influential Research (link on carousel) and learn to use insights to advocate for product growth.