- Developed and executed digital media buying strategies in social media.- Manage budgets over $300K/$500K a month over all the accounts, with most of the budget spent on Lead Generation.- Conducted market research and analysis to identify target audiences, key trends, and competitive landscape for effective campaign planning.- Monitored campaign performance metrics such as impressions, clicks, conversions, CTRs (click-through rates), CPA (cost per acquisition), ROAS (return on ad spend), etc- Utilized data analytics tools to analyze campaign data and make data-driven optimizations for improved performance.- Implemented A/B testings to evaluate different creative assets, ad placements, targeting parameters, etc., in order to optimize campaign effectiveness.- Collaborated with creative teams to develop compelling ad copy and visuals that resonate with the target audience.- Worked closely with clients to understand their goals and objectives in order to align media buying strategies accordingly.- Provided regular reports on campaign performance including insights into key metrics and recommendations for optimization.- Identified new advertising opportunities or emerging platforms that align with client objectives or target audience demographics.- Implemented retargeting campaigns aimed at re-engaging previous website visitors or customers through various channels.- Collaborated cross-functionally with other teams such as marketing managers and creative directors during the planning process.- Managed multiple campaigns simultaneously, ensuring timely delivery and performance tracking for each.- Conducted competitive analysis to identify opportunities for differentiation and optimization of media buying strategies.- Implemented geo-targeting tactics to focus advertising efforts on specific regions or markets.- Optimized campaign budgets based on performance data, reallocating funds to top-performing channels, campaigns or placements.

Creative Agency focused on Content Creation and Performance.- Manage Agency Clientele that ranged from Beauty Salons, Pet Shops, Financial Services & Real Estate.- Create Social Media Ads Campaigns to generate leads, increase brand awareness and sales through our website and social platforms.- Plan the Digital Media Buying budget recommendations for the clients.- Monitored campaign performance metrics such as impressions, clicks, conversions, CTRs (click-through rates), CPA (cost per acquisition), ROAS (return on ad spend), etc- Utilized data analytics tools to analyze campaign data and make data-driven optimizations for improved performance- Implemented A/B testing methodologies to evaluate different creative assets, ad placements, targeting parameters, etc., in order to optimize campaign effectiveness- Provided regular reports on campaign performance including insights into key metrics and recommendations for optimization- Collaborated with internal teams such as analytics, creative, and account management to ensure seamless execution of campaigns- Stayed updated on the latest industry trends, emerging technologies, and best practices in digital media buying

- Create Social Media organic strategies and content to increase awareness and engagement with our current clients/followers while targeting new members.- Keep up to date on all printed, video, web, and animations on our different display platforms and on the Casino Floor.- Create E-mail marketing campaigns for our existing and new members with Sales Force.- Design the printed material for the casino and social media content to post on our profiles.

As the Director of Paid Social, I was responsible for the strategic oversight and management of all paid social media campaigns. My role involved optimizing campaigns to achieve the highest level of effectiveness and efficiency, ensuring the lowest possible cost per result for our diverse client base. This includes clients in various sectors such as swimwear, clothing, real estate, and financial services.Key responsibilities include:- Strategic Planning: Developed and implemented comprehensive paid social strategies tailored to each client’s industry and specific needs.- Campaign Optimization: Continuously analyzed campaign performance data to refine strategies and tactics, ensuring maximum ROI.- Budget Management: Oversaw budget allocation and spend to ensure cost-effective execution of campaigns while meeting or exceeding client objectives.- Performance Analysis: Tracked key metrics and KPIs, providing detailed reports and insights to clients and internal teams.- Cross-functional Collaboration: Worked closely with creative, analytics, and account management teams to ensure alignment and integration of strategies across all marketing efforts.- Industry Trends: Stay updated on the latest trends and changes in social media advertising to keep campaigns innovative and competitive.

Develop, execute and measure marketing campaigns to increase clients and showcase new products for current clients.