Executive Producer and Creative Director at N.E.S! Working on some of the most exciting and "cool" e-sports and gaming projects while still executing the all sports and entertainment productions.

Taking the Beyond The Ordinary Red Bull Experience & Brand Love | to the WORLD of Sports, Athletes and Entertainment... Through Projects, Live TV Broadcasts, Epic Events, Documentaries, Stunts, Athletes Marketing, Artists Management + Music Videos - Under "The CONSVLTIVM".Consultant on Directing / Producing Sports + Entertainment Projects in MEA ISC markets:Athlete Management: Wael Arakji (Asia's MVP)Marketing Consultant: Al RiyadiExecutive Producer: HUmanagement's Yara Mustafa + FozazaExecutive Producer: Adonis Concerts & Music Videos 2024Executive Producer: Live Show + Documentary E-Scooter Dubai 2024Executive Producer: Dubai Watch Week - Bvlgari & Hublot | Nov 2023Executive Producer: Hublot Campaigns with Annabella Hilal + Deema Alasadi | UAE - Nov 2023Creative Director: Union Fortress 9 Flash Mob | UAE - Nov 2023Director: Dubai E-Scooter 2023 for Dubai Executive Office - Aug 2023Creative Director | Executive Producer: Adonis & Siilawy Summer Concerts | Lebanon - July 2023Executive Producer: WAEL ARAKJI 's road to the the FIBA World Cup - June 2023Executive Producer: Elissa's : Betmayel Ala el Beat - June 2023Executive Producer: FORBES Women in Diriyah - April 2023Director: Al Ula Camel Race - March 2023 | KSAExecutive Producer: PSL 2023 Closing Ceremony in Lahore in March 2023 | PakistanExecutive Producer: Saudi Cup 2023 in Riyadh | KSAExecutive Producer for Adonis Live in Forum de Beyrouth | 2023 | 8000 FansExecutive Producer: Red Bull Car Park Drift World Final 2022 in KSAExecutive Director | Producer on The Global Citizen Forum 2022 in Ras Al Khaimah on Nov 17 & 18, 2022Executive Producer on the Pre Production | M For Media - Family Brain Game (SBC - Aug/Sept 2022)Executive Producer on Baku's City Drift Project with Abdo Feghali - August 2022Executive Producer: PSL 2022 Opening Ceremony in Karachi + Closing Ceremony in Lahore | PakistanExecutive Director | Producer on Red Bull Racing In JEDDAH's Old Town F1 Pre Shoot - Nov 2021

Directed & Produced Music Videos for Aziz Maraka | Mafi Mennik (over 24M views in 3 years), Mawali (2.1M Views in 1 year), Wein Ma Tkooni, and 2 of the Amman Live Concerts (The Boulevard and The Roman Amphitheater) + The music video of the collaboration between Aziz Maraka and Adonis of The Single "Nater" which surpassed 1.5M views | and latest work is "Halala" the latest music video of Kazem Chamas...Also Co-Directed all Red Bull SoundClash Concerts in the MENA Region since 2013

During the early days of Lockdown, I started chatting with my "celebrity and influencer" friends Live on IG, to give some lightness to those difficult times, and it started getting traction, which then picked up, and became a 2 seasons' Video | Podcast on Apple Music, Anghami, Spotify and Deezer - with live chats, and really funny moments with Youssra, Abdo Feghali, Badih Abou Chacra, Yasser Al Saggaf, Mahira AbdelAziz, Tony Baroud, Mohammed Majzoub, Anthony from Adonis, Carlos Azar and much more! Written, Hosted, Marketed and Created by Me - a Not so Zen - me...

Voice Over Artist since 1995 | in Arabic, French and English. Recorded over 1000 Ads, TVCs, IVRs, Documentaries, Narration, Dubbing... for Arial, L'Oreal, Clear, Rexona, Maybelline New York, Nutella, Colgate, Breast Cancer Awareness Campaigns, Al Barari, Almaza, Credit Libanais, Banque Libano Francaise, Assiyana, France Telecom IVR, A Shark's Tale, Rotana TV Promos...

Ideation | Creation | Development | Execution & Post Production of all Red Bull Video and Photo content for the Middle East and Africa and Indian Sub-Continent and C.I.S Markets, as Executive Producer, Consultant, Technical Director, Story Producer.Athletes and Influencers Marketing on Red Bull Projects and Partners' Brands Content and TVCs.

Managing the Moving Images and Still Images Productions for Red Bull in the Middle East and Africa. Executing the big productions from ideation to distribution & Supporting local markets in the planning, producing and editing of their key events' videos, assets and clips.

Handled all in-store events in Virgin Megastore's branches across the UAE and MEA region. Produced the 2008 Ragheb Alama's album launch "Baacha'ak" in the presence of over 75 media members and 1000 fans (in the Mall of the Emirates branch) as well as the album launching and signing sessions (in the MEA region) of leading artists (Jay Sean / Diana Haddad / Karl Wolf / Jean Marie Riachi / Rami Ayyache / Myriam Fares / The Scorpions / Ahmed Ahmed / The leading actors of the famous turkish series: Nour and Muhannad)

Executive Producer and Content Director on Regional TV Shows for MBC and Rotana Khalijia and Rotana Music: Weekly Top 40, Qassaed Men Thahab, Ya Hala, Kol Yawm Malyoun (Daily Ramadan Live Show with 100 participants daily), and Sabah AlKhair Ya Arab on MBC.

Produced the 30 Ramadan Episodes for Zahi Wehbe's Min Al Qalb (shot in Egypt and Lebanon) / the Live Show of the 2006 and 2007's New Year's eve parties (live broadcast from different locations in Lebanon). Was also the Producer for the first season of the local adaptation of Project Fashion: "Project Runway".

Working with the head of the production on all prime time shows for the leading channels of the network (Political shows / Game / Entertainment / Sports / Morning show) and became a TV producer on the show Jar El Qamar for a full season, with guests including Nancy Ajram, Nadine Labaki, Sherine AbdelWahab, Hany Chaker, Mayada Al Hannawi, Assala...

Handling the casting in MENA and all logistics and coordination with the contestants and celebrities, and the production of the segments and interviews, as well as production management from pre production in Lebanon to the actual Production in France's La Rochelle for 2 consecutive seasons with celebrities, influencers and artists from the MENA region.