Zena Khalil Email & Phone Number

Barcelona, Catalonia, Spain

Dubai, United Arab Emirates

tl;dr: Responsible for driving the delivery of fit-tech super-app products that solve user needs and generate scalable unique value for them while generating business value to investors via a validated business model.I work with an inspiring team to build a sports and activities platform that enables any person to lead a more active life by engaging and upping their skills in an activity that will bring wellness, fitness and enjoyment to their lives. In short, we want to help people lead a healthier and more active life. Our mission is to empower anyone to adopt a more active lifestyle, anytime, anywhere and enrich their experiences by a) maximizing their joy & satisfaction from practising an activity and b) enabling their social connections around their key sports moments and communities.One of the several achievements worth highlighting is running a series of successful user tests that resulted in validating our super-app prototype and moving to development with zero blockers.Some of the things I do:1- Develop the product vision, strategy and roadmap of the super app from zero to all2- Identify user problems and needs, collaborate with design and eng to craft products and solutions to address those needs3- Create the business and revenue model in collaboration with Finance 4- Leverage various user testing and hypothesis validation methodologies5- Define milestones, KPIs and success metrics to measure project progress and product success.

Dubai, United Arab Emirates

tl;dr: Responsible for the turnaround and revenue growth of video products at Webedia Arabia with the direct contribution on incremental annual revenues to the company's bottom line. Developed and executed on the video product vision, strategy and roadmap. Designed the video revenue streams and monetisation strategy of new/existing Video products of five verticals (food, beauty, entertainment, parenting, and gaming) across six platforms (Facebook, Instagram, Snapchat, TikTok, YouTube, and Web). Enhanced employee efficiency by leading and managing organisational change. Optimised workflows & processes while establishing team OKRs. Lead product initiatives from concept to landing by hiring, directing and coaching a team of six FTEs and collaborating with partner teams from publishers, content production, marketing, design, CTO and sales professionals. One of the achievements I am proud of is turning around the video product portfolio in 2 years to generate +108% ROI while facing extreme challenges from growing resource constraints, navigating through a merger and managing organizational and culture change across merged teams.

Dubai

Dubai, United Arab Emirates

Manage content production projects from creative ideation, budgeting, scheduling, all the way to production and post-productionConsult & advise on setting up digital marketing teams covering developed departmental structure, operational model, sales pipeline management & planning, building strategic relationship with suppliers, hiring & training talent.

County Dublin, Ireland

tl;dr: Lead the development and execution of product go-to-market strategy and revenue growth operations for Google's multi-million EMEA SMB YouTube ad business resulting in incremental annual revenue.Developed and executed Product lifecycle management strategies from successfully testing and scaling new YouTube products in EMEA (e.g. bumper ads, Google preferred and Trueview for action), planning and executing on sales enablement programs to collaborating with sales leadership on sales strategy and building direct relationships with key clients across EMEA by leading C-level mindest changing workshops in order to better understand their unmet needs and win larger shares of wallet. All through developing and executing acceleration strategies for established Youtube products while providing direct product support & counselling to sales teams and clients, enabling the customer support team and representing Google Video product team at various events & conferences.

County Dublin, Ireland

tl;dr: Helped MENA mid-market segment SMBs grow their revenues by increasing their ROI from their ad spend while growing Google's ad revenues in MENA. Managed a portfolio of $4.5M with a focus on building and maintaining C-level relationships with upper-tier direct advertisers in MENA market while helping them grow their businesses. Developed joined business plans and QBRs supported by dedicated digital advertising solutions and strategies to level up their businesses & revenue turn-out. Designed BOTs to recover and achieve quarterly targets.

County Dublin, Ireland

Identified & Acquired new businesses in MENA market through pipeline management while adopting various tactics like networking, participating in events and devising a time-based approach to client outreach in MENA ensuring high response rates.

County Dublin, Ireland

Scoped business opportunities in developing countries in the MENA region.

Beirut District, Lebanon

Plan, track and manage multiple projects to ensure quality & on-time delivery.

Beirut District, Lebanon

Founder: Started a hobby-project and turned it into a profitable business.

Beirut District, Lebanon

Take care of the business operations of the chairman's executive director making sure they are facilitated to maximum efficiency.

Beirut District, Lebanon

On-boarded new clients, educated them on quality certification processes, and built strong relations with them.

Master'S Degree, International Business, Upper 2Nd Class Honors (2:1)

Management, Field Research Methods. Dissertation Topic: Critical Success Factors for Knowledge Management and Sharing between Large.

Master'S Degree, International Business, Upper Second Class Honors (2:1)

Management, Field Research Methods. Dissertation Topic: Critical Success Factors for Knowledge Management and Sharing between Large.

Building Digital Partnerships And Ecosystems

Nano Degree, Product Management

Ba, Management Information Systems

Classes: Principles of Marketing, Advertising Theory & Practice, Introduction to Communication Studies, Media Laws & Ethics, Business.