Zena Wang Email and Phone Number

Support new biz pitches & key account planning with consumer analysis, IMC communication strategies, ideas and communication plans

Responsible for the integrated marketing communications for Perrier: - Led to win Perrier China’s annual entire marketing & PR retainer service against Edelman, Ogilvy & Weber Shandwick- Won the bronze prize of the 8th Golden Mouse Digital Marketing Awards for Perrier x Pompidou Campaign (http://8th.goldenmouse.cn/html/case/anlilei/shehuihuayingxiaolei/2017/0122/4711.html)

Focused on digital & social retainer & campaigns- Planned, pitched & won Nike Wechat UI/UX design case- Provided digital & social retainer account service for Nikefootball- Campaigns Planning & execution for Taobao mobile iWOM campaign (coop with Doraemon IP) —— reaching Weibo topic ranking top 4 and movie ranking top 1 in a week, and successfully attracting 46k audience to discuss this campaign.

Mainly worked on PR communications- Participated in planning & pitching the 2015-2018 annual PR communications case of Jaguar & Land Rover China (and won)- Coordinated co-workers from PR, digital, event, content, media & creative teams to brands like Jaguar, LR, Standard Chartered Bank, Disney

- Assisted researchers in second-hand data collection and summary and was involved in planning the analysis report and assisted in writing reports- Did field investigation, expert interview and questionnaires/surveys to assist researchers in pretreatment, translation, on-the-spot investigation, material preparation, etc- Participated in the data analysis and chart making- Participated in customer communication and project reporting