Strategic planning, Consumer insight, Digital, Social, IMC Marketing, Public Relations, Creative
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Senior StrategistOmd China Aug 2018 - PresentShanghaiSupport new biz pitches & key account planning with consumer analysis, IMC communication strategies, ideas and communication plans -
Account & Planning Manager @Bluefocus Digital Insight Shanghai蓝色光标 Aug 2014 - Sep 2017Shanghai City, ChinaResponsible for the integrated marketing communications for Perrier: - Led to win Perrier China’s annual entire marketing & PR retainer service against Edelman, Ogilvy & Weber Shandwick- Won the bronze prize of the 8th Golden Mouse Digital Marketing Awards for Perrier x Pompidou Campaign (http://8th.goldenmouse.cn/html/case/anlilei/shehuihuayingxiaolei/2017/0122/4711.html) -
Sae & Planner @Bluedigital Shanghai蓝色光标传播集团 Aug 2015 - Aug 2016Focused on digital & social retainer & campaigns- Planned, pitched & won Nike Wechat UI/UX design case- Provided digital & social retainer account service for Nikefootball- Campaigns Planning & execution for Taobao mobile iWOM campaign (coop with Doraemon IP) —— reaching Weibo topic ranking top 4 and movie ranking top 1 in a week, and successfully attracting 46k audience to discuss this campaign. -
Account Executive & Planner @Bluedigital Shanghai蓝色光标传播集团 Aug 2014 - Aug 2015Mainly worked on PR communications- Participated in planning & pitching the 2015-2018 annual PR communications case of Jaguar & Land Rover China (and won)- Coordinated co-workers from PR, digital, event, content, media & creative teams to brands like Jaguar, LR, Standard Chartered Bank, Disney -
AnalystRv Conseil - Rv Consulting Jul 2013 - May 2014Paris Area, France- Assisted researchers in second-hand data collection and summary and was involved in planning the analysis report and assisted in writing reports- Did field investigation, expert interview and questionnaires/surveys to assist researchers in pretreatment, translation, on-the-spot investigation, material preparation, etc- Participated in the data analysis and chart making- Participated in customer communication and project reporting
Zena Wang Skills
Zena Wang Education Details
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Psychological Counseling -
International Business
Frequently Asked Questions about Zena Wang
What company does Zena Wang work for?
Zena Wang works for Omd China
What is Zena Wang's role at the current company?
Zena Wang's current role is OMD China - Senior Strategist.
What schools did Zena Wang attend?
Zena Wang attended University Of Chinese Academy Of Sciences, Ecole De Management Strasbourg, 上海对外经贸大学.
What are some of Zena Wang's interests?
Zena Wang has interest in Photographing, Travelling, New Technologies, Music, Books, Wine.
What skills is Zena Wang known for?
Zena Wang has skills like Social Media, Marketing, Market Research, Powerpoint, Marketing Communications, Management, Microsoft Office, Integrated Marketing, Microsoft Excel, English, Sales, Research.
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