Zena Burns Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

We've got moxie, and we're not afraid to use it. Moxie Coalition provides clients worldwide with strategy, communications, content development, and business development services. We specialize in that special something: insight based on more than two decades of "you couldn't make this up if you tried" experience.

Chicago, Illinois, United States

Oversaw all thought leadership strategy, PR, content, and events including speaking engagements for the company CEO and other team executives, with bookings in 2023 alone for events in NYC, London, Prague, Kuala Lumpur, Stockholm, Riga, Toronto, Zurich, Oslo, and more. Advised company CEO on high-level marketing strategy, marketing and communications investments, product strategy, and innovation initiatives. Consulted on M&A initiatives, including the successful acquisition of a content service and integrating their staff into our team. Spoke on behalf of the company and its AI initiatives at conferences and in media interviews. Futuri's AI-driven software solutions are used by more than 5,000 broadcast media and digital publishing professionals worldwide to grow content, audience, and revenue.

Chicago, Illinois

Greater New York City Area

Worked on artist initiatives and partnerships for the streaming service, owned by Jay Z, Beyoncé, Jack White, Chris Martin, and more than a dozen other superstar artists. My projects included executing the Jason Aldean TIDAL X initiative, where the multi-platinum Country superstar played a private set for 400 fans, broadcast worldwide to TIDAL users. Relocated to Chicago early in my tenure.

Greater New York City Area

Recruited as the industry’s first Digital Program Director, I was charged with transforming iHeartMedia's (then Clear Channel Radio's) NYC radio stations into fully-realized digital brands and eventually credited with “changing the culture” at America’s largest radio company.During my tenure, working directly with Presidents, CEOs, and the like, I played strategic lead roles in developing iHeartRadio, which now has 150 million registered users, and the National Programming Group division, whose scalable programs and tentpole events generated record-breaking audience and revenue.Advancing progressively to my executive management role at this multi-billion dollar company resulted from numerous notable achievements, including: * Creating and syndicating original editorial, video, and social content for 850+ radio stations and personalities and the iHeartRadio brand, seeing mid-double- to low-triple-digit growth annually.* Overseeing Artist Relations and Partnerships teams, we'd create groundbreaking, often global marketing and content programs for A-list and emerging artists including Paul McCartney, Lady Gaga, and Katy Perry, as well as event partners like Lollapalooza.* Playing a lead role in securing several million dollars in multi-platform sponsorships and brand partnerships from major advertisers yearly by overseeing digital programming/event integration from pitch to execution.* Co-producing tentpole events, such as the iHeartRadio Music Festival, resulting in social impressions that topped two billion in 2013, more than doubling every year since inception.* Ideating and executing pre-promotion and on-air social/digital integrations for iHeartRadio television specials, many of which saw strong ratings in key demos and spawned multiple trending topics.

Greater New York City Area

I joined this ASME Award-winning “baby book” for PEOPLE Magazine shortly after it launched, then advanced progressively from a digital-only role to overseeing all entertainment coverage for print, as well as the website property as a whole.As a member of the senior editorial management team, I helped define the brand’s strategic vision and develop multi-platform brand extensions, including What’s Next, 25 Hottest Stars Under 25, and 20 Teens Who Will Change the World. Notable achievements include: * Overseeing all entertainment editorial for the magazine, which grew to have the largest audience in its category, and partnering with Sales, Consumer Marketing, PR, and other departments to drive that audience and revenue through traditional and non-traditional means.* Quadrupling unique visitors to TeenPeople.com as the Managing Editor by focusing on cross-channel strategy to seamlessly integrate it with the print product and developing partnerships with television, radio, and other digital properties.* Executive producing digital coverage and webcasts of events with performers including Britney Spears, Destiny’s Child, Justin Timberlake, P!nk, Kanye West, Rihanna, and more.* Marketing the magazine by regularly appearing as a representative on television (e.g., CNN, VH1, E!, Entertainment Tonight), in print (e.g., The New York Times, USA Today, Billboard), and on radio (the nationally-syndicated TEEN PEOPLE Entertainment Minute on Westwood One's MTV's Total Request Live Weekend Countdown).

Greater Chicago Area

In this role, I worked in publicity and oversaw office operations for this independent record label owned by members of The Smashing Pumpkins, the late Adam Schlesinger of projects including Fountains of Wayne, and other partners. I developed and executed content strategy and production for Scratchie.com and created a national street team to enable successful online and offline artist promotion. Notable achievements include:* Leveraging then-nascent digital promotion outlets to get the word out about our artists, their tours and their releases, and recruiting guerilla talent at no or low cost.* Developing publicity strategies and securing print, television, and online features for Scratchie artists tied to new releases and tours.