Henry Zeng Email & Phone Number

Eden Prairie, Minnesota, United States

Managing $30+M global product portfolios for Infection Prevention Technologies business of STERIS Healthcare.

Minneapolis, Minnesota, United States

Leading new business development initiatives for capturing growth opportunities in electronics market. Conducted in-depth market research, sizing and analysis, identified high growth targets, built internal business infrastructure and external strategic alliances, launched a series of new fluid dispense products, new automation platform as well as marketing campaigns, trade shows, product demos and sales trainings, resulting in ~40% sales growth in 2 years and a solid foundation for achieving future growth objectives.

Greater Minneapolis-St. Paul Area

Managed $30+M fluid handling product portfolio including electromechanical systems, digital controls, fluid handling components and accessories. Led product planning, product management and new product launch activities globally.

Greater Minneapolis-St. Paul Area

Managed commercialization programs and New Product Introduction (NPI) processes from ideation to launch for 3M’s consumer healthcare / medical device products.• Working closely with consumer insights team and external medical consultants, conducted in-depth study, VoC interviews, surveys and analysis on unmet needs with patients, caregivers and healthcare providers, mapped out patient healthcare journeys, developed value proposition and product requirements for Connected Wellness platform with cross-functional teams by utilizing Agile methodology.• Championed commercialization of a patented healthcare innovation successfully through feasibility phase and development phase, resulting in launch of a $10M new category. Led downstream marketing efforts- PR campaigns, sales kits, training, digital content, sampling programs, shopper programs, etc. • Supported North America retail & pharmacy key accounts ( Walmart, Target, CVS, Walgreens, etc) with product information, competitive analysis, marketing programs & contents for sales calls and annual line review, resulting in listing of ~$3M new products.• Working closely with global teams, successfully led a product improvement project through global launch phase and another through development phase, resulting in total $5M potential sales increase.

Greater Minneapolis-St. Paul Area

•Led global vertical market studies, identified and evaluated growth opportunities in highly regulated/ mission critical facilities such as data centers and hospitals/ healthcare facilities by leveraging internal resources and external consultants, industry associations, key opinion leaders(KOL), trade shows / technology conferences.•Orchestrated comprehensive global marketing communication, branding, trade show, sales training, and end user education plans to promote brand awareness in data center market eco-system, improve stakeholders’ product knowledge, and enhance sales channel capability to maintain leadership position. Generated preliminary new product & solution initiatives (e.g. “connected” technology) for differentiation and market share growth.

Greater Minneapolis-St. Paul Area

Product management leader in a $44M strategic NPD program for profitably growing electric generator set business in highly competitive residential & commercial segments. Product Manager of a $100M existing electric generator set portfolio.• Developed product strategy and roadmap, defined detailed product requirements (performance, features, accessories, costs, etc.), and specified cross-functional deliverables based on in-depth research of market trends, solid analysis of voices across value chain, and rigorous competitive benchmarking, resulting in management approval of business plan and allocation of $44M for the proposed multi-phase, multi-year new product platform and new channel development program, the biggest of its kind in the company’s history.• Championed the defined product requirements throughout stage-gate NPD process, meticulously orchestrated cross-functional efforts, created documentation package (spec sheets, manuals, training materials, white papers, case studies, etc.) as well as various sales tools, launched new product series each year since 2013 with industry-leading performances, innovative features and competitive prices, resulting in 25 percentage points increase in gross margin, improving revenue, and soaring customer satisfaction.• Initiated multiple NPD projects to refresh legacy products with high-margin custom packages and innovative features, resulting in $13M annual sales increase / loss avoidance.• Led both product management and marketing functions in multiple new product development projects for meeting stringent U.S. EPA emissions requirement, resulting in launch of $30M new EPA-certified gas generator set product line by EPA deadline and beat competition by 6 months.

Greater Minneapolis-St. Paul Area

Conducted market research, strategy and competitive intelligence projects to help top management (President, Vice President and Executive Director level) grow electric generator set business worldwide. • Led global cross-functional teams to conduct “Deep Dive” market research projects on various market opportunities in segments such as Oil & Gas, Data Center, Prime Power, Telecom, Commercial and Residential, resulting in launch of new product lines / new businesses worth ~$250M annually in subsequent years.• Conducted research on International Building Code (IBC), identified business opportunity for manufacturer compliance, and initiated process for Cummins to become the 1st IBC-compliant genset supplier, which led to Cummins’ competitive advantage for 12~24 months and adoption of IBC by the entire genset industry.• Organized and facilitated senior management quarterly strategy review sessions.• Gathered, compiled, analyzed and synthesized market data and competitive intelligence on regular basis to support company-wide market research and strategy development efforts.

• Led sales & service organizations as Chief Representative (General Manager level) in the company’s most important overseas market. Managed ~80 employees with 8 direct reports. Achieved total $100M sales and realized revenues.• Supported senior management to negotiate and eventually sign a $150M joint aircraft development contract with a strategic account. Orchestrated successful launch and facilitated smooth operation of the multi-year joint aircraft development program, which generated total $2+ Billion sales in the subsequent decade.• Achieved total $128M sales and realized revenues in Southeast Asia as manager for key projects/accounts.

Master Of Business Administration (Mba), Strategy And Marketing, Awarded Merit-Based Scholarship

Activities and Societies: Goizueta Marketing Strategy Competition 1st Place winner

Medical Industry Leadership Certificate (Medical Device Focus), Graduate Level Courses On Medical Device Industry Knowledge, Technologies And Product Development.

Bachelor Of Engineering (B.Eng.), Dual Major In Aeronautical Technology And International Business, Awarded Merit-Based Scholarship