Lead a high-performing international team of 16 accountants, treasury & tax specialists, and analysts, overseeing all financial, tax, analysis, investor relations, and strategy functions for three internet companies within the Transsnet group(a JV company of Transsion and NetEase): Boomplay, More, and Geniex.

Transsnet Music (Boomplay)

• Established a team of 5 analysts, created models based on long-term strategy, IPO goals, industry analysis, and product roadmap. Conducted in-depth analyses, including recruitment efficiency, CAC ratio, hardware turnover, booking quality, and SaaS revenue. The insights resulting a 100% increase in revenue and a 20% reduction in costs.• Led various IPO processes with auditors and securities firms, including crafting comparable company and management analysis in the prospectus, and providing multiple suggestions to maximize company valuation.• Researched global markets and SaaS business, led the SaaS transformation alongside the CTO, developing a roadmap and action plans for teams, culminating in a successful strategic shift.

• Led all FP&A projects for Tencent Music Group, managing a $5B+ annual budget, monthly forecast, financial modeling, strategy planning, budget control & policy design, competitive benchmarking, analysts’ reports analysis, acquisition strategies, KPI and valuation management of a $50B corp., TME’s market cap increased by 150% during my tenure.• Analyzed and tracked monthly financials, crafted internal reports and insights for the CFO, conducted market and business research, and provided earnings call rhetoric to executives for valuation management. • Partnered with all business units, subsidiaries, and departments of the group in evaluating business models and financial performance; offering data-driven strategic recommendations for group-wide improvement • Served as Project Manager for Oracle Hyperion EPM software, successfully leading a team of 15, and fulfilled system design, implementation, integration, and management of Hyperion; improved budgeting accuracy and efficiency by 50%.

• Led a wide range of projects, including annual budgets, forecasts, revenue and expense modeling, business cases, commission plans, hiring plans, sales rep P&L, product P&L, FX reports, and AP/AR performance reports with expertise.• Demonstrated expertise in CPM software, leading vendor selection, implementation, integration, and training of Adaptive Insights, cutting report preparation time by 60%, and allowing leadership to make smarter decisions faster.• Analyzed monthly financials, performed variance analysis, and designed and created highly accurate monthly internal financial reports, write-ups, dashboards, competitive benchmarking, and BI reports for company executives. • Partnered with various company levels to evaluate and strategize on business opportunities, R&D roadmap, new investments, and ROI, contributing to a 40% revenue increase and a 35% net profit margin.

• Developed dynamic SaaS revenue models for 6000+ hotels, overseeing annual budgets and 5-year forecasts in collaboration with department directors to determine expense forecast and long-term plans, while streamlining month-end processes and model automation, resulting in a 25% reduction in report preparation time.• Analyzed monthly P&L, conducted variance analysis, prepared and created internal financial reports, dashboards, and forecasts, and offered insights to company leaders; prepared SkyTouch write-ups for Choice’s earnings reports.• Conducted pricing analysis, business cases, and capital projects; designed commission and business plans; researched tax and GAAP codifications for SaaS revenue recognition and capitalized labor, and improved SaaS revenue by 60%.

• Analyzed, transferred and liquidated clients’ assets with net worth of $40 million per day through wire, check, DTC, ACH, and ACAT as well as communicated with clients and contra firms.• Supported the transition of RIAs with total clients’ assets up to $800 million into TDAI by preparing clients' paperwork, opening the accounts, and maintaining them under TD Ameritrade's platform.• Assisted Patriot Act team to identify fraud and recovered assets, prepared clients’ tax documents. • Recommend improvements to management and work as a team leader.

• Analyzed various kinds of financial data, interpreted publicly available information about 100+ Chinese ADR companies and developed investment strategies and trade execution with fundamental equity valuation analysis which included dividend discount, discounted cash flow and comparable methods.

• Won award by successfully picking the right stock in a companywide contest by stock market research and analyze• Studied different mutual funds, bonds, insurances and options, investigated market and introduced company investment products to high net worth individuals in Southern California through various marketing activities • Reviewed clients’ investment plan, created investment portfolio and presentation for clients