Zenia Saldanha Email & Phone Number

Stockholm, SE

• Digital strategy and campaign planning for Carat and iProspect clients; Responsible for display, native and online video advertising, including programmatic planning, negotiation, optimization & analysis of the.
• Building full funnel digital strategies for my clients and helping them in fulfilling their business goals by aligning their media KPIs with their business goals.
• Leadership team member at Sweden's Medieinstitutet.
• Completed the Dentsu Academy Explorer, a growth and development program for talents within dentsu.

Stockholm

• Campaign Management for Carat’s & iprospects leading clients including Mastercard, Procter & Gamble, Fiskars, Barncancerfonden, 7 Eleven, Pressbyrån, Honda, Philips, Calzedonia, Ferrero, Burger King, Resurs Bank.
• Worked constantly at process improvement within the agencies at Dentsu.
• Data Analysis and reporting of campaign performance
• Guest lecturer at the Digital Marketing Program at IHM Business School - 2020-2021
• Technical Onboarding of Google Marketing Platform including setting up site tracking pixels and audiences for remarketing

Stockholm, Sweden

• Worked across a wide range of advertising and sponsorship campaigns, from banner, mobile and rich media campaigns to email marketing (for editorial and commercial newsletters), sponsored articles and integrated content.
• Liased with sales and commercial content teams in planning, managing inventory available, prioritization, scheduling, testing, debugging, analysis and delivery, optimising and reporting of campaigns.
• Data analysis and audience insight using Google Analytics and reporting
• Successfully increased revenue for the company; Managing relationships with all our back fill inventory and technology partners and analyzing and reporting on each partner to produce the best results
• Supported the sales team, account managers and clients by discussing and presenting strategies to deliver campaign results, analyzing and forecasting campaigns taking into consideration past performance and future.

Stockholm, Sweden

• Created processes and workflows for the product team to keep track of all the feature requests and prioritize them to make sure the right features are built, while maintaining a prioritized project backlog
• Acted as main coordinator within the product team and supported the team in the quarterly planning process and aligning the product roadmap by interacting with clients to understand their needs
• Designed product features and enhancements from a conceptual level to specifications, to enable developers to build a good product
• Assisted in product documentation, writing and proofreading for the product user guides and specification documents

• Successfully led a program for the development and implementation of new Ad Hoc reporting tools and Application Programming Interface (API) products for the ZEDO ad serving system with Russia based developers and.
• Worked within the established product development lifecycle at ZEDO, to define project scope, goals and deliverables, manage project kickoff, scope management, project schedules and milestones, testing and release.
• Coordinated with management teams in the United States and engineering, operations, quality analysis, marketing and customer support teams in Russia and India to ensure successful design, development, implementation.

• Created ‘Product Requirement Documents’ containing detailed descriptions and diagrams for application developers of new features and enhancements that needed to be built for the ZEDO Ad server
• Successfully led multiple project scheduling concurrently, created and maintained project plans that communicated tasks, milestones, statuses and resource allocation and compiled regular progress reports for the.
• Conducted training for technical support engineers on new product releases, trained new hires and wrote technical documentation for the company’s internal Wikipedia

• Resolved technical issues for ZEDO customers by applying my analytical and logical skills to debug issues related to the Ad Serving technology and the ZEDO product and ensured customer satisfication through effective.

Master Of Science (M.Sc.), Project Management & Operational Development

Master Of Science (M.Sc.), Electronics

Diploma, Software Engineering

Bachelor Of Science (B.Sc.), Electronics