Zenia Saldanha Email and Phone Number
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With over 15 years of experience in digital marketing, ad operations and project management, I am passionate about creating and executing effective and innovative digital strategies and campaigns that drive business results and customer satisfaction. I have a strong background in online advertising, data analysis, media planning and reporting. I am currently a Digital Marketing Advisor at dentsu Sweden, where I work with some of the leading brands in the FMCG, telecom and finance sectors, such as Hallon, Procter & Gamble, Elgiganten and Mastercard.In my current role, I am responsible for display and online video, including programmatic planning, negotiation, optimization, and analysis of the different media and channels. I also build full-funnel digital strategies for my clients, helping them align their media KPIs with their business goals. I have successfully delivered campaigns that increased user retention, brand awareness, and sales for my clients. I enjoy working with a diverse and talented team and I am always eager to learn new skills and technologies to enhance my performance and deliver value to my clients.
Dentsu Sweden
View- Website:
- dentsucareer.se
- Employees:
- 14
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Digital And Social SpecialistDentsu SwedenStockholm, Se
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Digital Marketing Advisor / Digital SpecialistDentsu Sweden Aug 2021 - Present• Digital strategy and campaign planning for Carat and iProspect clients; Responsible for display, native and online video advertising, including programmatic planning, negotiation, optimization & analysis of the different media and channels.• Building full funnel digital strategies for my clients and helping them in fulfilling their business goals by aligning their media KPIs with their business goals.• Leadership team member at Sweden's Medieinstitutet.• Completed the Dentsu Academy Explorer, a growth and development program for talents within dentsu. -
Senior Digital Campaign ManagerDentsu Sweden May 2018 - Jul 2021Stockholm• Campaign Management for Carat’s & iprospects leading clients including Mastercard, Procter & Gamble, Fiskars, Barncancerfonden, 7 Eleven, Pressbyrån, Honda, Philips, Calzedonia, Ferrero, Burger King, Resurs Bank, Swedish Match, TUI, etc for display, mobile, online video and native campaigns.• Worked constantly at process improvement within the agencies at Dentsu.• Data Analysis and reporting of campaign performance• Guest lecturer at the Digital Marketing Program at IHM Business School - 2020-2021• Technical Onboarding of Google Marketing Platform including setting up site tracking pixels and audiences for remarketing
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Head Of Digital Ad OperationsThe Local Europe Ab Feb 2012 - Apr 2018Stockholm, Sweden• Worked across a wide range of advertising and sponsorship campaigns, from banner, mobile and rich media campaigns to email marketing (for editorial and commercial newsletters), sponsored articles and integrated content.• Liased with sales and commercial content teams in planning, managing inventory available, prioritization, scheduling, testing, debugging, analysis and delivery, optimising and reporting of campaigns.• Data analysis and audience insight using Google Analytics and reporting• Successfully increased revenue for the company; Managing relationships with all our back fill inventory and technology partners and analyzing and reporting on each partner to produce the best results • Supported the sales team, account managers and clients by discussing and presenting strategies to deliver campaign results, analyzing and forecasting campaigns taking into consideration past performance and future goals and proactively recommending strategies to improve performance. -
Product ManagerVideoplaza (Now Officially Ooyala) Sep 2011 - Jan 2012Stockholm, Sweden• Created processes and workflows for the product team to keep track of all the feature requests and prioritize them to make sure the right features are built, while maintaining a prioritized project backlog • Acted as main coordinator within the product team and supported the team in the quarterly planning process and aligning the product roadmap by interacting with clients to understand their needs• Designed product features and enhancements from a conceptual level to specifications, to enable developers to build a good product• Assisted in product documentation, writing and proofreading for the product user guides and specification documents -
Project Manager, Ad Serving TechnologyZedo Inc. Jul 2006 - Mar 2008• Successfully led a program for the development and implementation of new Ad Hoc reporting tools and Application Programming Interface (API) products for the ZEDO ad serving system with Russia based developers and effectively engaged customers to use these new products • Worked within the established product development lifecycle at ZEDO, to define project scope, goals and deliverables, manage project kickoff, scope management, project schedules and milestones, testing and release planning • Coordinated with management teams in the United States and engineering, operations, quality analysis, marketing and customer support teams in Russia and India to ensure successful design, development, implementation and timely release of software products -
Project Planning Assistant - Ad Serving TechnologyZedo Oct 2005 - Jun 2006• Created ‘Product Requirement Documents’ containing detailed descriptions and diagrams for application developers of new features and enhancements that needed to be built for the ZEDO Ad server• Successfully led multiple project scheduling concurrently, created and maintained project plans that communicated tasks, milestones, statuses and resource allocation and compiled regular progress reports for the management board to ensure a smooth and seamless project execution.• Conducted training for technical support engineers on new product releases, trained new hires and wrote technical documentation for the company’s internal Wikipedia
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Technical Support Engineer, Ad Serving TechnologyZedo Inc. Aug 2004 - Sep 2005• Resolved technical issues for ZEDO customers by applying my analytical and logical skills to debug issues related to the Ad Serving technology and the ZEDO product and ensured customer satisfication through effective communication
Zenia Saldanha Skills
Zenia Saldanha Education Details
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Project Management & Operational Development -
Electronics -
Electronics
Frequently Asked Questions about Zenia Saldanha
What company does Zenia Saldanha work for?
Zenia Saldanha works for Dentsu Sweden
What is Zenia Saldanha's role at the current company?
Zenia Saldanha's current role is Digital and Social specialist.
What is Zenia Saldanha's email address?
Zenia Saldanha's email address is ze****@****ail.com
What is Zenia Saldanha's direct phone number?
Zenia Saldanha's direct phone number is +143498*****
What schools did Zenia Saldanha attend?
Zenia Saldanha attended Kth Royal Institute Of Technology, Fergusson College, Niit Pune, St. Xavier's College.
What skills is Zenia Saldanha known for?
Zenia Saldanha has skills like Online Advertising, Mobile Devices, Crm, Digital Media, Management, Project Management, Team Management, Advertising, Digital Marketing, Project Planning, Marketing, Email Marketing.
Who are Zenia Saldanha's colleagues?
Zenia Saldanha's colleagues are Jennifer Holmberg, Joakim Backström, Nike Carlstoft, David Stålklinga, Samuel Blom, Suvi Panas, Emily Guiance.
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Zenia Saldanha
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