Zenia Zerbinati

Zenia Zerbinati Email and Phone Number

Partner Storyfactory - Corporate & Sustainability Director, Communication, Reputation, Purpose, Stakeholder engagement, Brand and Branding, Media @ Storyfactory
milano, lombardy, italy
Zenia Zerbinati's Location
Milan, Lombardy, Italy, Italy
Zenia Zerbinati's Contact Details

Zenia Zerbinati work email

Zenia Zerbinati personal email

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About Zenia Zerbinati

Coming from a strong business and communication heritage, in the last 7 years I focused on Purpose at a very high level. I had the chance as an international consultant to deeply work on Company's Reputation and on stakeholder engagement. Impressive business and advertising experience in the key Communication Holdings: WPP/Publicis/Interpublic/Omnicom/Havas. In Italy and abroad.Extremely wide range of clients/categories:- extensive work in FMCG (especially Food and Beverages)- intensive experience of the automotive business/market- solid experience in the retail arena- experience with both "high end" and "Icon" Brands- experience in the health and wellness sectors.Advocacy, plus a proven track-record in building business results and solid client relationships.More than fifteen years at Top Management level.Core skills: Business, Marketing, Communication, Brand Planning, Project Management, Market Research, Digital and Social strategies and assets, Crisis Management, People Management, New Business Acquisition. Strong competence in Media, both strategy and implementation.

Zenia Zerbinati's Current Company Details
Storyfactory

Storyfactory

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Partner Storyfactory - Corporate & Sustainability Director, Communication, Reputation, Purpose, Stakeholder engagement, Brand and Branding, Media
milano, lombardy, italy
Website:
storyfactory.it
Employees:
21
Zenia Zerbinati Work Experience Details
  • Storyfactory
    Partner And Director For Strategy, Corporate Reputation, Brand, Stakeholder Engagement.
    Storyfactory Sep 2021 - Present
    Italy
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  • Storyfactory
    General Manager Factory
    Storyfactory Jan 2020 - Present
    Milan, Lombardy, Italy
    Main clients: Arena Sportswear- Dolomiti Energia - Flowe - Federdistribuzione - Monini - Mutti - MM&A - Novartis- Sanofi - Università della Birra (Heineken)
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  • Affiliated With Mdc Partners
    Managing Partner And Strategy Director
    Affiliated With Mdc Partners Jan 2018 - Dec 2019
    Strategic consultant partner for the Foundation of Costa Crociere and the Richemont Group and Mercedes Foundation Laureus.Strategic and Communication Director for Grunenthal. Focus on the launch of Palexia.Responsible for CSR and innovation projects with major multinational clients (GE).Responsible for sustainability and innovation: communication initiatives and projects for Conai - Cial working on circular economy media and communication plan.Consultant to CEOs for media strategy, customer journey, and touchpoints strategy.Strategic advisor and consultant for Perfetti Van Melle Group (Selection).
  • Mullen Lowe Milan
    Executive Vice President - European Strategy Director
    Mullen Lowe Milan Jun 2009 - Dec 2017
    Milan
    Main clients: Unilever Group and SEAT (VW Group).Focus on circular economy and innovability for Corepla.Five years' experience with Corepla handling "circular economy and sustainability issue".Back-stop for Unilever Group. International involvement and work with London HQ for beauty and oral care category. International strategic planner in the think tank group who created the Lifebuoy's purpose platform. Back-stop in Italy for SEAT including all the strategic, maketing and communication activities. Responsible for Innovation Projcts with VW Germany and part of the VW International Innovation Group focused on the new mobility.Google Ambassador for Italy
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  • Leo Burnett
    Vice President - International Head Of Business And Strategy Director
    Leo Burnett Sep 2000 - Dec 2008
    Milan - Chicago - Singapore
    Main Clients: The Coca-Cola Company - McDonald's - Indesit Group.International Responsible for TCCC. Innovation member/spokeperson for Europe with Atlanta HQ. Italian Responsible for McDonald's including : business results - brand development - media - research and implementation. Two years' experience in Singapore with the same role.Worldwide Coordinator for the entire Indesit Group working on a new Brand platform.
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  • Young And Rubicam
    Global Business Director And Strategy Director
    Young And Rubicam 1998 - Aug 2000
    Milan - Nyc
    Main Clients: Barilla and Telecom (b2c and b2b).
    View
  • Ddb
    Business Director And Strategic Planner
    Ddb Jan 1996 - Dec 1997
    Milan - London
    Main Clients: Best Food (Knorr all brands) and Henkel (all brands)
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  • Euro Rscg
    Business Director
    Euro Rscg Jun 1992 - Dec 1995
    Milan - Paris
    Main Clients: General Electric (b2b) - Loctite - Chanel - Panasonic
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Zenia Zerbinati Skills

Creative Strategy Advertising Integrated Marketing Brand Development Digital Strategy Brand Architecture Interactive Advertising Digital Marketing Creative Direction Mobile Marketing Interactive Marketing Media Planning Outdoor Advertising Customer Insight Marketing Communications Marketing Art Direction

Zenia Zerbinati Education Details

Frequently Asked Questions about Zenia Zerbinati

What company does Zenia Zerbinati work for?

Zenia Zerbinati works for Storyfactory

What is Zenia Zerbinati's role at the current company?

Zenia Zerbinati's current role is Partner Storyfactory - Corporate & Sustainability Director, Communication, Reputation, Purpose, Stakeholder engagement, Brand and Branding, Media.

What is Zenia Zerbinati's email address?

Zenia Zerbinati's email address is ze****@****ide.com

What schools did Zenia Zerbinati attend?

Zenia Zerbinati attended Università Cattolica Del Sacro Cuore.

What are some of Zenia Zerbinati's interests?

Zenia Zerbinati has interest in Economic Empowerment, Environment, Science And Technology, Human Rights, Animal Welfare.

What skills is Zenia Zerbinati known for?

Zenia Zerbinati has skills like Creative Strategy, Advertising, Integrated Marketing, Brand Development, Digital Strategy, Brand Architecture, Interactive Advertising, Digital Marketing, Creative Direction, Mobile Marketing, Interactive Marketing, Media Planning.

Who are Zenia Zerbinati's colleagues?

Zenia Zerbinati's colleagues are Alessia Brunello, Beatrice Borghi, Viola Giacometti, Alessia Brunello, Elena Babini, Viola Giacometti, Alessia Burri.

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