• Develop engaging content that promotes MDPI’s services, focusing on building community trust and increasing brand awareness.• Identify new business opportunities, strengthen relationships with universities, and support global expansion efforts across the Asia-Pacific region.• Contribute to MDPI’s global employer branding strategy, enhancing the company’s reputation as an employer of choice both internally and externally.• Create social media posts balancing corporate professionalism with casual, inclusive messaging to penetrate new market segments.• Drive thought leadership and build mindshare through strategic brand positioning.• Oversee marketing campaigns, event planning, and content development, ensuring alignment with MDPI's core values of openness, sustainability, and high-quality service.

• Managed the marketing function comprising of multiple channels (website, social media, CRM, physical events)• Proficient in running omni-channel marketing campaigns and implementing marketing strategies• Drove social media followership by 200% and increased unique click rates by 91.3%• Partnered with businesses and vendors leading to successful launches of products and flagship events• Took over website management and graphic design, leading to stronger brand image and perception of IHRP• Company Spot Award winner in October 2021 and April 2022

• Spearheaded ad campaigns, content creation, collateral designs, copywriting and social media management• Increased social media followership by 50% and increased likes by 68%• Drove sign up rates by close to 10%

• Oversaw and coordinated visual merchandising in boutiques across Asia Pacific markets• Performed consumer research to utilise display areas effectively• Involved in makeup axis in Chanel Beauty• Practised product forecasting for high potential products across Asia Pacific markets

I took on 3 projects under this company. This job has taught me to be punctual and responsible and at the same time I have learnt to deal with clients' constant nagging. The experience was different compared to school because I was on my own and had no friends or lecturers to guide me along. Unfortunately, I stopped after a month due to re-opening of school.

This job taught me to be very responsible and to be extra attentive as well as to manage and communicate with customers well regardless of my emotions. In this job, I had to arrange the clothing and ensure that they were neat all the time, make sure that the store was kept clean and presentable and I even dressed the mannequins up well based on seasons to attract potential customers. I also had to take on the role of a cashier whenever we lacked manpower.