Zephyr Fors, Mba Email & Phone Number

San Diego, CA, US

San Diego, California, US

• Executed strategic and tactical plans to drive exponential growth of globally standardized clinical service laboratories, biopharma services and expand sales of oncology diagnostic portfolio to over 160 countries
• Designed and directed omnichannel marketing campaigns that significantly boosted awareness, customer engagement, and sales of CDx assays, NGS-based MRD kits, and bioinformatics software for early cancer relapse.
• Drove a significant increase in NGS-based product sales by spearheading brand strategy development and optimization through market research, competitor analysis, messaging refinement, and targeted campaigns
• Implemented thought leadership engagement strategy by establishing deep relationships with key opinion leaders to educate HCP, oncologists, patients and advocacy groups leveraging social media
• Tracked marketing metrics and reported KPIs to upper management to provide actionable insights Increased brand awareness through strategic oversight of agency's marketing campaigns
• Implemented marketing intelligence tools and automation processes to streamline lead generation workflow which resulted in significantly decreased lead acquisition cost and increased product revenue

San Diego, California, US

• Led marketing efforts to collect customer feedback, develop product market requirements, develop pre-launch and post-launch commercial strategies
• Effectively advocated for customer interests and needs in core-team meetings to optimize product offering
• Translated voice of customer (VOC) into a Marketing Requirement Document creating a winning solution for customers
• Developed and executed a cohesive content marketing strategy which included sales collateral, technical bulletins, case studies, white papers and videos to drive revenue growth and surpass sales objectives
• Collaborated and partnered with distributors to define market needs, gain insights through advisory boards, and build market segmentation to develop valuable comprehensive product offerings
• Established strong cross-functional relationships with key stakeholders and negotiated with R&D, clinical affairs, bioinformatics and regulatory teams to prioritize and develop both product and service pipelines

Lake Forest Park, Washington, US

• Developed and executed measurable tactical plans to drive consistent and profitable growth of a fully automated molecular pathogen detection portfolio in all stages of the product life cycle
• Led marketing efforts around the development, launch and sale of products in the US and international markets
• Assessed competitive dynamics, ongoing brand performance, articulated opportunities and gaps to management
• Translated voice of customer (VOC) into a winning solution for customers utilizing phage based cleaners
• Developed compelling business cases including a marketing plan and financial analyses
• Led marketing efforts in collaboration with R&D, commercial, and manufacturing teams to define and develop a successful next generation flagship platform to create a portable point of care (POC) food safety solution

Lake Forest Park, Washington, US

• Manage Product Support team to efficiently resolve customer complaints and inquiries
• Serve as expert on assay chemistry, instrumentation and workflow solutions
• Work with cross-functional teams to identify and implement product improvements
• Lead Kepner-Tregoe teams to determine root cause and implement Corrective and Preventative Actions
• Serve on core team to ensure product specifications correspond to customer needs
• Provide exceptional customer support, collaborated with field employees to accurately and efficiently resolve technical support issues

Lake Forest Park, Washington, US

• Delivered technical training programs to provide education on use of the fully automated ATLAS® System and various food pathogen detection products to commercial customers, sales, in-house and field staff
• Developed Roka’s customer training program, classroom and laboratory space
• Assisted Marketing and technical writers create and review technical content for new products
• Generated, updated and reviewed product inserts, operator manuals, technical bulletins and quick start guides
• Provided key support to Sales by participating in the selling process for customers
• Designed Roka’s customer on-boarding and implementation process

CA, 92121, US

• Developed protocols and documented validation studies to support clinical trials, CE Marking, 510K and PMA submissions
• Designed, executed and analyzed laboratory experiments to validate and integrate end-point and multiplex real time amplification technology onto fully automated PANTHER® and TIGRIS® DTS systems
• Research and development for new diagnostic products using Gen-Probe’s core technologies of Target Capture, Transcription-Mediated Amplification, Hybridization Protection Assay and Dual Kinetic Assay
• Sample sequencing for oncology applications including PCA3 and T2:ERG gene fusions
• Managed all communication and served as a liaison between various medical centers, universities, clinical affairs, business development, R&D and marketing departments to lead successful collaborations

B.S., Biological Sciences

Mba, Management