- Assist with the design and execution of social media campaigns- Create weekly and monthly editorial calendars to promote company brands on various socialmedia websites- Create and distribute content such as blogs, infographics, videos and press releases on socialmedia and traditional news outlets- Track social media engagement to identify high-performing ideas and campaigns for scalability- Support marketing team at live and online event- Perform social media marketing research- Assist on influencer campaign strategy- Respond to comments and DMs on social media platforms - Brainstorm and research ideas for original content- Create compelling graphics to share across social channels- Write social media captions that speak to the company’s target audience- Help create and edit short-form videos- Develop new strategies for increasing engagement- Assist with photo/video content shoots- Ensure brand message is consistent

- Execute sales and signature serve strategy in New York State to achieve sales goals through quality placements that help build the brand - Activate and create velocity at off-premise stores- Plan and coordinate sales-oriented programming- Achieve DTC sales goal through both leadership and support across NYS eventfootprint- Source, research, and new discover profitable direct-to-consumer sales opportunities- Lead the DTC event process from start to finish - Lead process improvement efforts to streamline and improve events- Make recommendations & execute on visual improvements to better communicate ourcore brand proposition and serve at events

- Mobile app redesign - Identify the customer needs and the larger business objectives that a product or feature will fulfill- Articulates what success looks like for a product- Rallies a team to turn that vision into a reality

- Comparative and competitive research- Heuristic evaluations- Develop content strategy and information architecture - User interviews and usability testing- Analyze how improvements tie into stakeholder preferences and market needs - Set design requirements based on briefs from internal teams and external partners while working collaboratively towards the product vision

A mobile website design of a product configurator to be used in B2B/B2B2C e-commerce service for multiple big-ticket item retailers.• Extensive competitive research on existing product configurators• Conducted user interviews with the goal of understanding what and why people purchase online, or hesitate to purchase online • 5 rounds of usability testing of existing product configurators • Created UI elements implementing material design and considering responsive design• Created sketches and high quality low-fidelity wireframes and prototype• 9 rounds of usability testing of prototype• Delivered extensive market research and compiled usability testing results with a detailed low-fi prototype

Full time immersive student in the User Experience Design Program. This included over 480+ hours of professional training and skill development over 12 weeks. Utilizing a hands-on approach to practice user-centered research methods, design thinking skills, team collaboration, and client relations. As well as developing a portfolio of individually and collaboratively focused projects.

• Maintained a high level of communication and interaction of luxury private residential club communities• Created and curated new cocktails and mocktails for high profile clientele• New and original concepts for weekly featured items • Cultivated themed events of over 100 adults and 50 children that increased engagement and member retention• Developed ideas and concepts to maintain and innovate brand identity• Created and implemented standard operating procedures for seamless employee and customer experience

• Owner and operator of Compass Book Sellers - a third party distributer through Amazon Marketplace. • This involves sourcing from US suppliers for merchandise. • Direct interactions with buyers. • Customer service and problem solving. • Knowledge on price negotiation, product selection, development and marketing. • Selecting and implementing inventory management software. • Developing competitive pricing strategies, while learning retail laws and regulations.• Quality inspection of incoming products. • Organizing, packing, and shipping in large quantities. • Maintaining a small business computer network.

• Inform and educate up to 10-12 staff members on new products and policies• Managed data entry and tracking systems to ensure overall business efficiency• Oversaw the receiving and processing of over 100 products weekly• Monitor inventory levels, price discrepancies and packaging to ensure regulatory compliance

• Developed and marketed handcrafted barrel aged cocktails• Managed staff of up to 20 members• Developed standard operating procedures for POS operations and close out procedures• Managed time, labor, and payroll• Oversaw and consult daily/monthly/yearly budget, forecast, as well as profit and loss sheets

• Managed all social media accounts, including writing original content and original photography. • Define strategies to build and enhance the fan/follower base. • Strengthen engagement within the online and local communities. • Aid in product display and create sales-marketing concepts. • Inform and educate staff on new products and policies. • Educate and advise patients and customers. • Data entry and receiving of product orders. • Monitor inventory levels and packaging to ensure regulatory compliance. • Competent in Metrc and MJ Freeway.