1. Led the TikTok 2023 User Search Behavior Research Project, prompting the addition of the 'Search Inspiration' feature on TikTok by: (1)Led quantitative research through surveys and qualitative research through on-site interviews based on product requirements and user search behaviors across global markets (2)Gathered user and survey feedback, using SPSS and Lark for data analysis. Portrayed current user search behavior, effectively identifying and analyzing evolution in user search habits. (3)Partnered with cross-functional teams and provided data-based recommendations for improving UX and UI of TikTok search function, fostering the addition of the 'Search Inspiration' feature on TikTok2. Collaborated with the U.S. team to lead the TikTok PGC Creator Research Project, creating a detailed report on TikTok creator strategy (1)Partnered with US team to interview 20+ top-tier creators on TikTok and Youtube. (2) Gathered creators’ feedback of ads, monetization and overall experiences on different video platforms. (3)Extracted key insights and communicated with strategy, marketing and IT team, developing actionable recommendations and creating a report for improving TikTok's long-term business strategy for creators.

Develop digital transformation solutions for 10+ clients, including Metro China and Haidilao, bringing Haidilao a 25% annual efficiency improvement and a 40% reduction in manpower costs by:(1)Collaborated with cross-functional teams to develop office efficiency improvement solutions based on clients’ requirements. Conducted over 10 training sessions for clients on Lark functionalities using Microsoft Office tools and Lark.(2)Used SQL and Multidimensional Tables to build light databases and systems for clients, like Intelligent Inspection Systems for reducing inefficient operations at the Metro.(3)Analyzed data through Excel and SQL, and synchronized progress with cross-departmental teams weekly

Successfully assisted in the development of the Xiamen Basketball Youth Training Center Projectby:(1)Designed and distributed questionnaires based on client requirements. Analyzed data via SPSS to draw potential customer profiles.(2) Used project management tools (SQL/Teams/JIRA) to track and synchronize progress.