Moving the needle on brand development, marketing strategy, and growth (B2B, fintech, AI, financial compliance)

I am working with the founders of this early-stage fintech startup on marketing, growth and GTM strategy

This is a side-project I launched to solve a problem I experienced as a dev-marketing executive. I'm working on building the first dedicated influencer marketplace for dev-focused creators.

Led all marketing, growth, and GTM activities. B2B, devtools

Led ambitious product innovation for a well-funded, global Jewish community ed tech organization.• Led GTM efforts for updated version of core platform• 5x YOY growth in our direct to consumer offering • Built and Launched B2B(2C), custom-label version of the platform. Pilot deployments included Israeli Government (Ministry of Education and Ministry of Diaspora Affairs) and the Charles Branfman Enter Foundation

• Designed and developed white label tech platform that revolutionized the way we manage, secure and consume all our scattered digital content• Deployed our B2B(2C) tech at scale to a number of Fortune 500 companies, millions of active users, and an average 4.6/5 product rating• Managed several units within the business including product management and strategy, product marketing, positioning, roadmaps, and features as well as guiding UI/UX and microcopy. • Developed business models and product positioning to secure product licensing deals with major mobile carriers in the US and Asia

• Assumed formal responsibility for inbound and outbound product management activities. This was a multi-faceted management role, reporting directly to the CEO• Competitive product analyst, leveraging the data to dictate the strategic direction of our sales team and the creation of our product pitch materials• Drove innovation, prioritization and coordination of new products, features and product roadmaps• Took a side-project from “napkin sketch” ideation to a live product that has achieved over $1 million in revenue, 6-figure end-user downloads and a feature in TechCrunch• Saved 50% on the production of corporate product videos by personally scripting and directing. • Assumed all creative content management responsibilities ranging from website redesign to in-app microcopy to corporate presentation creation and beyond

• Founding company team member. Established in-house software QA department and culture• Led team that released 25+ consumer-facing apps for Mobile (Android, iOS, Windows Phone, Windows 10 Mobile, Blackberry 7/10) and PC (Windows, Mac, Linux) • Our apps have been downloaded millions of times for customers such as Verizon, Kodak, Vivitar, Rovi and more• Our releases recorded the lowest ratio of downloads to customer-support queries in the consumer product history of some of our fortune 100 customers

• Hired as QA engineer with no prior tech experience, testing media management PC apps• Promoted to QA Team Lead within 9 months. Consulted by senior management to sign off on our Sprint and Verizon product releases