Tax Returned Self-Assessments offers a service that digitally files tax returns of behalf of clients. The company specialises in using technology to streamline the process for preparing & submitting self-assessment tax returns. Unlike a traditional accountant, the processes involved are all automated, including collecting mileage expenses, preparing tax returns and filing them with HMRC, resulting in limited human intervention. In my role with Tax Returned Self-Assessments I have:• Developed and deployed a scalable & streamlined process for filing tax returns • Overseen system architecture development resulting in a refined & intuitive user experience.• Overseen the creation of multiple automated systems, greatly reducing staff costs and human errors.• Overseen the creation of a data-fetch tool that checks 10’s of thousands of clients tax records. • Overseen full integration of HMRC’s Tax API inside our custom software, allowing us to retrieve pay & tax data on behalf of our clients. • Coded a one-click approval form for clients’ tax returns before they are digitally filed with HMRC.• Coded a custom mileage online form that plugs straight into a clients’ self-assessment tax return.

Reeclaim is a free digital platform that analyses TfL commuters’ journeys for delays and automatically claims a refund on their behalf. The service requires no input from the user beyond the initial sign-up process. Reeclaim currently caters for journeys made on the London Underground, London Overground, DLR and TfL Rail, and plans to expand nationally in the near future. In my role with Reeclaim I have:• Created an automated solution to identify delayed commuters and refund their journey fare• Overseen system architecture development resulting in a refined & intuitive user experience.• Overseen the creation of an automated ‘data-fetch’ tool, collating 10’s of thousands of daily journeys. • Developed an algorithm to check each journey for a delay that is eligible for a TfL refund.• Brainstormed solutions to batch processing problems, such as robot Captcha forms, TfL data throttling, and inconsistent TfL data.• Overseen the creation of a bulk claim submitter, which is used to submit thousands of claims a day to TfL.• Claimed back over £800,000 for the commuter and processed over 9 million TfL journeys. • Given interviews to or been featured by Forbes, The Evening Standard, Daily Mail, Business Cloud, The Mirror, and London Loves Business.

Pixeleague is a marketing agency that offers a range of online marketing services, specifically Google Ads, Google Search Engine Optimisation and Google Analytics.In my role at Pixeleague:• I performed keyword research for the purposes of creating and improving marketing campaigns.• I set up and ran tailored marketing campaigns for clients.• I created link building plans to optimise clients’ search engine presence. • Used conversion rate optimisation to develop strategies to maximise conversions.• I analysed data for clients and wrote reports to help the client understand how best to use it.• I used large data sets to seek out trends in user activity to implement improvements to campaigns.• I integrated complex Google Analytics solutions for clients.

Craydil is a digital performance advertising agency focusing on start-up & established businesses who are looking to increase their social impact. In my role with Craydil I have:• Used Google Ads to create bespoke marketing solutions for clients.• Used Google Search Engine Optimisation to positively impact clients’ search profiles.• Used Google Analytics to assess clients’ web traffic and optimise their online campaigns.