Continued role in acquiring company. Delivered 7x base salary in contracts with expanded product suite during first year. Responsible for negotiating and securing partnerships with national insurers, pharmacies, jumbo employers and healthcare platforms. Delivered GTM strategy for expansion of product suite and integration of acquired products.

Expanded role to lead Product and Revenue Growth (sales). Led strategic partnerships - responsible for growth from 150k to 7.4M eligible members and 300% ARR growth. Responsible for negotiating contracts with national insurers and jumbo employers. Led multi-language localization and secured international distribution partnerships. Key manager and participant during due diligence process through acquisition by Wondr Health/The Riverside Company.

Created the vision for expansion in B2B health & wellness and launched DTC subscription access. Vision and pitch were instrumental to closing Series A and B rounds of investment. Led GTM strategy across the products and suite of digitally based features: live online video content, native apps, games, community features and more. Improved utilization by 400%-- 70% of MAUs engaged 2+x/week

Acquired by WAAYB Organics in July '19. Advised founder, investors and CEO on strategy for a media and lifestyle brand with 3M+ social followers focused on celebrating life with dogs. Branded content deals with 1800Flowers, Hartz and others.

Advised President/Owner of the agency Rita Vennari, and the all-agents team, on digital media strategy and social engagement campaigns, including: > Complete redesign and overhaul of the the website, with a simple CMS and unique "call sheet" functionality adding convenience to the brokering of talent. > Facebook engagements and best practice protocols, contests/prizes for business contacts (producers, casting directors, studio execs)> Producing a live streaming Q&A with SBV clients Matt Iseman (American Ninja Warrior) Derek Miller (Wedding Band) and Robyn Cohen (The Life Aquatic with Steve Zissou)> Developed and produced branded entertainment series "VO Studio" highlighting SBV clients. Sourced and closed four sponsor partners. > Consulted on strategies to optimize Event sponsorship (PROMAX) and ad a social media marketing campaign.

Responsibilities include sourcing, negotiating and oversight of all US content and BD opportunities. Spirit digital media is an award winning company focused on: > Creating and producing multi-platform, multi-revenue stream content and formats: video, games, apps, social media, ancillary businesses> Live streaming, 2nd screen experiences, social media engagement campaigns> Monetizing existing IP through digital extensions and channels Past/Current clients include: United Airlines/mcgarrybowen, Glee season finale with Harry Shum Jr/Kevin McHale, Channel4, BBC, Sony/Millionaire, Tesco, Fresh One/Jamie Oliver/Youtube, Yahoo, Storm Models/Hyundai, Sky, Black Camel/Creative Scotland. Backed by ContentMedia Corp. CEO, Peter Cowley.

Led business development efforts for live stream distribution, and secured an exclusive with Los Angeles Times. Architected the social media campaign for the WGA West's first ever "Mighty Pen" competition honoring great writing in 140 characters. Oversaw the technical and production aspects of live streaming the program produced by Trimedia Productions' Executive Producer, Cort Casady.The Program was live streamed on the LA Times homepage, and 3 other entries points of /entertainment, /envelope, and the cusom landing page /wga. Tens of millions of impressions were generated in the 72 hour period leading up to and including the show.

Nike Skate and their agency R/GA needed a last minute solution for a 24 hour live stream event at the iconic indoor skate park, The Berrics. With less than a week before show date, we built a customized module for social media aggregation of several hashtags and handles, filtered the feed with broadcast quality moderation, under their style guide delivered via iframe embed code.

The Writers Guild of America and TV Guide Magazine put together a event featuring legendary writers, counting down the best written TV series of all time - created by Aaron Mendelsohn. Panelists included: Norman Lear (All In The Family), Carl Reiner (Dick Van Dyke Show), Vince Gilligan (Breaking Bad), Ron Moore (Battlestar Gallactica), Matt Weiner (Mad Men), Steve Levitan (Modern Family), Steven Bochco (NYPD Blue), Merrill Markoe (Late Night with Letterman), Gail Parent (Carol Burnett Show), James Brooks (The Simpsons), Winnie Holzman (My So Called Life). Responsible for all aspects of the live stream production, the technical direction, uplink, production crew, live switch video village, social media moderation and post production. Garnered 1.2M viewers.

Developed and produced content for TV, film, stage, mobile and web.

A cross-platform competition format challenging savvy networkers (facebookers/tweeters) in social media stunts. Commissioned by MSN.

Managed development slate of original properties, negotiated agreements with talent/agents/managers, managed production. Notably properties: The LXD - Paramount/Hulu, dir. John Chu (Best Original Web Series, AdAge Media Vanguard Award); The Tastemaker - MSN; Ultradome - MSN. Formerly Digworks.

Consultant - Advised CEO Deepak Nayar (Bend It Like Beckham) and President Sandy Grushow (FOX) in online content production and distribution, and audience engagement. Secured revenue generating distribution deals with YouTube, Joost, Vuze and Babelgum. Developed and EP'ed pilot presentations for FX, General Motors and Interscope Records.

Consultant - Advised CEO Jen Cooper in creating Integrated Marketing campaigns, and co-sold campaigns to Paramount's Amy Powell (Tropic Thunder), National Lampoon's Zack Posner (One, Two, Many), and independent internet stars iJustine, HappySlip, The Fine Bros, KevJumba and Rhett & Link.

Niche production and distribution entity focused on Entertainment With A Political Twist. Negotiated and closed distribution agreements worldwide across broadband, mobile and IPTV. Created/produced dozens of episodes of short form content including the hits "Conservative Eye for the Liberal Guy" "Crank Calling Osama" and "Running Their Mouths." Won the international Horizon Interactive Award for Best Political Website in 2005.

Managed mobile video services for Sports Illustrated Swimsuit Mobile and Def Jam Mobile in association with American Greetings Interactive. Created and produced original mobile entertainment, and sourced/aggregated licensed content. Liaised with technical representatives at Verizon Wireless and Sprint to manage content ingest across mobile devices.

One of the first hires of the company pre-launch. Primarily a researcher and writer - building the site content, arranging/categorizing the verticals of information, identifying key areas of growth and scope for the company. Helped develop strategy and participated in early-stage brainstorm sessions.