- Establish and create key strategic partnerships with publisher and startup communities to identify and commercialize, new and emerging marketing opportunities.- Develop, outline and implement plans and strategies to increase the profitability of company digital products and services.- Work internally with all key departments (Finance, HR, Client Lead) to set business objectives and manage new initiatives; from launching new businesses, defining new product offerings (Programmatic, Dashboarding, Ecom, etc.) technology implementation, and setting up the team structure and process workflow.- Uphold standards of excellence and soaring quality.

- Lead an amazing team of 12 digital experts and 16 media planners (indirect) with one vision: Providing a digital-led media approach to clients with integrated paid, earned, and owned solutions by housing deep digital specialization, original thinking and adaptive media strategy fuelled by data.- Drive digital strategic direction, key performances indicators, annual work plan and performance tracking mechanisms to ensure Team’s outputs and outcomes are aligned with the organization's strategic objectives.- Play an integral role in advancing consumer-centric communication from traditional to digitally led connections.- Drive digital learning (training development, partner outreach) across the office.- Develop and share best practices across all accounts.

Duties : - Develop digital strategies, connecting online to offline channels to deliver the best-integrated communications to brands. Making digital the core answer for evolving consumer journeys by creating digital or integrated activations and inventing content strategies.- Launch of the Performance Marketing Department (Paid Social, SEO, SEM).- Deliver training, internally and to clients, on Digital 101, social media 101, Search 101 but also on more focused workshops to enhance their communication plan and transform them from classical to integrated with added value to the final consumer.- Use data and insight to rapidly connect, configure, and optimize a brand’s digital investment and activities based on clear and holistic KPI’s by using all key Mindshare data, tools and research.- Design and manage the execution of social media strategies - Responsible for developing an internal digital culture among team members.- Provide counsel, guidance and support digital acceleration of local champions and international brands.- Evaluate media opportunities and presents media plans and/or POV’s clearly in writing and orally.- Be involved, and at times lead, new business pitches when it's related to digital.

Duties : - Participate in development and management of effective integrated media plans and buys under the supervision of the Digital and Media Director. - Develop objectives, strategies, plans and presentations and ensure all media projects proceed according to plan and on deadline. - Analyse web metrics, provides campaign effectiveness reports to clients and recommends optimisations when appropriate to improve media performance.- Negotiate, Purchase then Maintain media plans including changes budgeting, execution, reporting, optimisation and invoice reconciliation.- Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third party resources.- Review emerging opportunities online, mobile, technology, social and participate in ideation brainstorms.- In tandem with account planners, help establish content cadence for appropriate message distribution/engagement touchpoints.- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets. - Perform to become subject matter expert within the organisation.- Perform other duties and projects as assigned.

TEDxTunisDauphine is an independently organized TED event.www.tedxtunisdauphine.com

Development of a mobile application on android platform 3.1 and 4.0.Gained valuable technical experience in the Android development using Unified Process & Scrum methodology.

AIESEC in Tunisia: - National Vice President Information management & communication: Develop communications strategy of AIESEC in Tunisia (internal and external communication and positioning).

PROJECT: Elaboration of an Enterprise Resource Planning using OpenERP platform.Gained valuable technical experience and also developed personal effectiveness within a corporate environment, along with an understanding of the companies’ core business activities.DUTIES: Working closely with driver code. Gaining knowledge of Python & PostgreSQL

InfoPlus club d'informatique au sein de la FST(Faculté des Sciences de Tunis)

Setting the national strategic orientation of the organization, preparing and delivering training sessions for local committees.

Leading a team of 20 individuals, Team and Time Management, Stress Management, Event-Conference-Planning, Coaching.