Zeynep Ercan Email & Phone Number

Istanbul, Turkey

Providing exclusive service for brands in Brand Strategy Development, Packaging and Visual Identity Design, Naming, Brand Universe & Experience Design and Brand Consultancy areas

İstanbul, Türkiye

Management of local team and business in terms of leading Brand VIS and Packaging Design projects of various international and local brands/companies through immersing into the brand, developing design strategies, guiding creative development, leveraging coordination of multiple parties, mainly global network, creative and strategy teams, providing consultancy on brand strategy and brand VIS guidance to secure consistent brand experience across all consumer touchpoints to enhance the brand… Show more Management of local team and business in terms of leading Brand VIS and Packaging Design projects of various international and local brands/companies through immersing into the brand, developing design strategies, guiding creative development, leveraging coordination of multiple parties, mainly global network, creative and strategy teams, providing consultancy on brand strategy and brand VIS guidance to secure consistent brand experience across all consumer touchpoints to enhance the brand equity, effective client relations management with top accounts, mainly Unilever, Diageo, Doğadan, SEK, Ülker, Turkcell, Doğuş and Adel Faber Castell. Show less

Istanbul

Responsible for the development and execution of the quarterly/yearly marketing and marketing communications plan in line with the business objectives and allocated marketing budget, managing creative, PR and event agency relations, working closely with business leadership team to develop the marketing communications strategy for categories to ensure that the marketing objectives are strategically aligned, brand messages are delivered holistically across all touchpoints and internal/external… Show more Responsible for the development and execution of the quarterly/yearly marketing and marketing communications plan in line with the business objectives and allocated marketing budget, managing creative, PR and event agency relations, working closely with business leadership team to develop the marketing communications strategy for categories to ensure that the marketing objectives are strategically aligned, brand messages are delivered holistically across all touchpoints and internal/external stakeholder engagement is achieved. Show less

Leading the Campaign Managers team, responsible of managing and securing stakeholder engagement, developing holistic communication campaigns with creative, digital and PR agencies, media partnerships, influencer management and events, quarterly pipeline generation, marketing contribution and marketing created revenue, tracking of the execution of activities with “end to end campaign” strategy

Leading marketing and communications planning of top territories covering clients in Banking, Retail, Insurance and Telco categories, via developing strategies to create and capture brand value, to nourish C-Suite relations via developing events and digital campaigns with creative and PR agencies to secure stakeholder engagement, to drive market segment performance in order to generate lead through marketing contribution

Istanbul, Turkey

Responsible for the brand guidance and application of all IBM related communication, development and execution of Country Brand Plan, through holistic brand communication planning of IBM megabrand and its solution brands messaging across all communication channels, leveraging and guiding associated Brand VIS to secure the consistency in all applications, developing communication campaigns with creative agencies, supporting demand generation, via leveraging Paid-Owned-Earned strategy… Show more Responsible for the brand guidance and application of all IBM related communication, development and execution of Country Brand Plan, through holistic brand communication planning of IBM megabrand and its solution brands messaging across all communication channels, leveraging and guiding associated Brand VIS to secure the consistency in all applications, developing communication campaigns with creative agencies, supporting demand generation, via leveraging Paid-Owned-Earned strategy effectively and leading influencer, key opinion leader relations Show less

Istanbul, Turkey

Public Relations and Influencer Marketing of F&HC (Fairy, Ariel, Alo, Ace) andGillette, Braun, Duracell brands, responsible for the development and execution of the holistic communication plan of the associated brands, management of PR budget to secure the execution of the communication strategy in line with the brands’ objectives via organizing holistic PR campaigns, including press & influencer events, digital campaigns, through leveraging multiple parties; PR agencies, influencers and… Show more Public Relations and Influencer Marketing of F&HC (Fairy, Ariel, Alo, Ace) andGillette, Braun, Duracell brands, responsible for the development and execution of the holistic communication plan of the associated brands, management of PR budget to secure the execution of the communication strategy in line with the brands’ objectives via organizing holistic PR campaigns, including press & influencer events, digital campaigns, through leveraging multiple parties; PR agencies, influencers and bloggers, controlling and securing the communication of associated brands on all communication channels, to secure the consistency of brand look&feel and message deployment to enhance the brand equity. Show less

Istanbul, Turkey

Acting as the brand guardian for Gillette, Braun and Duracell brands, in terms of leading and ensuring that the brand messages are deployed in all communication channels in line with the brand equity and associated communication guideline, responsible for the development and execution of the holistic communication plan of the associated brands through managing press and influencer relations, organizing holistic PR campaigns (events, digital), guiding their launch/relaunch packaging design… Show more Acting as the brand guardian for Gillette, Braun and Duracell brands, in terms of leading and ensuring that the brand messages are deployed in all communication channels in line with the brand equity and associated communication guideline, responsible for the development and execution of the holistic communication plan of the associated brands through managing press and influencer relations, organizing holistic PR campaigns (events, digital), guiding their launch/relaunch packaging design projects and execution, associated stakeholder management covering government relations through developing and executing corporate social responsibility projects via leveraging multiple parties (governmental organizations, universities, key opinion leaders) Show less

Istanbul, Turkey

Responsible for audio category covering 200+ SKU’s; managing marketing and marketing communication planning of related subcategories, guiding Marcom teams in associated campaigns, working with multiple internal parties on mid/long term sales and marketing strategies, line-up assessment, mid/long term forecasting upon sales and market data analysis and supply chain planning, retailer management, pricing and channel strategy development

Brand Management, Maybelline

Istanbul, Turkey

Soup & Spread Category Competitive Landscape Assessment and Packaging Improvement Project

Master'S Degree, Marketing Communications Management, 3.9/4.0

Undergraduate Degree, Manufacturing Systems Engineering

3.97/5.00