Zeynep Tekin Email and Phone Number

Has an in-depth expertise on data mining solutions and analytical modeling including customer segmentation, churn modeling, cross and up-sell modeling, propensity modeling, credit risk modeling, data strategy, click stream analysis, event driven marketing, loyalty programs and targeted campaign management.Has experiences in several industries mainly financial services, telecommunications, retail and e-commerce. She managed and completed several projects which are mainly business analytics oriented. Experiences include;Customer Segmentation, Segment Strategies and Segment-Based Campaign ManagementTrigger Based Marketing ApplicationsPropensity ModelingEvent Driven MarketingChurn ModelingCross and up-sell modelingCustomer RetentionCredit Risk Modeling (Application & Behavioral Scorecards)Basel Models (PD,EAD,LGD)Bad Loan PricingLoyalty Program DesignBehavior Tracking SystemSpecialties: Segmentation, Segment Strategies, Customer Experience Management (CEM), Churn Models,Retention, Campaign Management, Loyalty Programs, Event Based Marketing, Behavior Tracking System, Propensity Models, Credit Risk Scoring (Application&Behavioral), Basel Models (PD,EAD,LGD), Model Monitoring &Validation, SAS EG, SAS EM, SPSS, SQL, Oracle