Senior Product Marketing Manager
Current
Jun 2024 - Present
AeroLeads people directory · profile
Zeynep Balyali Email & Phone Number
Senior Product Marketing Manager
at
Wooga
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Product Marketing Manager
Location
Berlin, Berlin, Germany
Company size
Who is Zeynep Balyali? Overview
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Quick answer
Zeynep Balyali is listed as Senior Product Marketing Manager at Wooga, a company with 284 employees, based in Berlin, Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Zeynep Balyali.
Zeynep Balyali previously worked as Senior Product Marketing Manager at Lingoda Gmbh and Growth Manager DACH & International Expansion Markets at Lingoda Gmbh. Zeynep Balyali holds Masters, Integrated Marketing Communications from Middlesex University.
Company email context
Email format at Wooga
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Wooga
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Profile bio
About Zeynep Balyali
Product and Brand Marketer specializing in human-centric iconic brands such as Dove, Clinique, Nivea, Milka, Origins, and L'Oreal across retail, e-commerce, and start-up environments.With over 15 years of experience in global and local brand strategy and creative campaign execution, I have worked with top companies in the European and Middle East & Africa markets. I am digitally savvy with extensive experience on all key digital platforms, prioritizing social media and e-commerce.I have an award-winning track record of innovative digital and social media-driven campaigns for both mass and luxury cosmetics and lifestyle brands. My career spans regional roles in Turkey, Austria (Vienna), Germany (Berlin), and the UAE (Dubai), covering more than 25 countries.Brand Portfolio Experience:Cosmetics:Clinique (skincare, makeup, fragrance)Clear (hair care)Dove / Dove+MenGarnierLabello (lip care)L'Oreal ParisKerastaseMaybellineNiveaOrigins skincareVichyFoods:Cadbury chocolate Cote d’Or MilkaKraft Cheese Toblerone Start-up experience:Circ e-scootersLingoda online education platformOnefootball mobile app
Current workplace
Zeynep Balyali's current company
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Wooga
13 roles
Zeynep Balyali work experience
A career timeline built from the work history available for this profile.
Dec 2021 - May 2024
Growth Manager Dach & International Expansion Markets
Focus on DACH and Growth markets part of the international expansion team
Feb 2020 - Dec 2021
Senior Marketing Manager & Partnerships 🛴
Worked on the go-to-market strategy for launching e-scooters in the German market, including the development and execution of omnichannel marketing campaigns.
May 2019 - Nov 2019
Senior Brand Marketing Manager
Brand re-launch and positioning, consumer research and competitive analysis
Aug 2018 - May 2019
Head Of Consumer Marketing, Clinique & Origins
Responsible for Clinique & Origins Skin Care, Make-up and Fragrance portfolio in the Middle East, working very closely with business partners and retailers (Sephora, Debenhams, Harvey Nichols, Lafayette and e-commerce retailers)Leading the marketing team with 3 direct reports.Responsible Markets: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan
Jul 2015 - Aug 2018
Senior Brand/Product Marketing Manager Mena
Nivea Skin Care and Lip Care for MENA region Responsible Markets: UAE, KSA, Egypt, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan
Feb 2014 - Jul 2015
Brand/Product Marketing Manager
Hair Care Category; Dove, Clear and Dove Men+Care MasterbrandMy experience in this role included local product and packaging development, GTM (Go-To-Market) strategy formulation and execution through both offline and online campaigns, consumer promotions, and sponsorships, while working closely with creative and digital agencies, as well as the in-house.
Mar 2011 - Feb 2014
Junior Brand/Product Marketing Manager, Kraft Middle East
Kraft Cheese PortfolioResponsible from the GCC region (Saudi and Gulf markets) and New Markets such as Iraq, Libya
Sep 2010 - May 2011
Assistant Brand Manager, Ceema Hq
Working at Regional Headquarter for Chocolate Category of Kraft Foods Central & Eastern Europe Middle East & Africa Region Head Office located in Vienna/Austria. Responsible markets: Russia, Ukraine, Poland, Hungary, Czech Republic, East Adriatic Countries, Romania, Bulgaria, Turkey and Middle East, Africa.Brand Portfolio: Milka, Toblerone, Cote d'Or.
Oct 2008 - Sep 2010
Marketing Communication (Pr& Influencer) Intern
Brands: L'Oreal Paris Skin& Hair, Garnier, Maybelline Make-up, Vichy, La Roche Posay
Aug 2007 - Sep 2008
Sep 2006 - 2007
Marketing Intern
May 2006 - Aug 2006
Team & coworkers
Colleagues at Wooga
Other employees you can reach at wooga.com. View company contacts for 284 employees →
LP
Lisa Pinar A.
Colleague at WoogaBerlin, Berlin, Germany, Germany
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GE
Görkem Eymir Gökçe
Colleague at WoogaBerlin, Berlin, Germany, Germany
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MD
Marie Dusautoy
Colleague at WoogaVilliers-sur-Marne, Île-de-France, France, France
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EK
Evgeni Karin
Colleague at WoogaBerlin, Berlin, Germany, Germany
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ED
Emily D
Colleague at WoogaBerlin, Berlin, Germany, Germany
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GP
Gabriel Postole
Colleague at WoogaBerlin, Berlin, Germany, Germany
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SK
Sidharth Kalkura
Colleague at WoogaBerlin, Berlin, Germany, Germany
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JW
Joerg Warda
Colleague at WoogaBerlin Metropolitan Area, Germany
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JC
Joana Carriço
Colleague at WoogaBerlin, Berlin, Germany, Germany
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EM
Elisa Mader
Colleague at WoogaBerlin, Berlin, Germany, Germany
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Lisa Pinar A.
Colleague at WoogaBerlin, Berlin, Germany, Germany
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GE
Görkem Eymir Gökçe
Colleague at WoogaBerlin, Berlin, Germany, Germany
View →
MD
Marie Dusautoy
Colleague at WoogaVilliers-sur-Marne, Île-de-France, France, France
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EK
Evgeni Karin
Colleague at WoogaBerlin, Berlin, Germany, Germany
View →
ED
Emily D
Colleague at WoogaBerlin, Berlin, Germany, Germany
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GP
Gabriel Postole
Colleague at WoogaBerlin, Berlin, Germany, Germany
View →
SK
Sidharth Kalkura
Colleague at WoogaBerlin, Berlin, Germany, Germany
View →
JW
Joerg Warda
Colleague at WoogaBerlin Metropolitan Area, Germany
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JC
Joana Carriço
Colleague at WoogaBerlin, Berlin, Germany, Germany
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EM
Elisa Mader
Colleague at WoogaBerlin, Berlin, Germany, Germany
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5 education records
Zeynep Balyali education
Masters, Integrated Marketing Communications
Young Lions Marketing Academy
Business Administration, Marketing
Science/Maths
Bursa Anatolian High School
Education record
FAQ
Frequently asked questions about Zeynep Balyali
Quick answers generated from the profile data available on this page.
What company does Zeynep Balyali work for?
Zeynep Balyali works for Wooga.
What is Zeynep Balyali's role at Wooga?
Zeynep Balyali is listed as Senior Product Marketing Manager at Wooga.
Where is Zeynep Balyali based?
Zeynep Balyali is based in Berlin, Berlin, Germany while working with Wooga.
What companies has Zeynep Balyali worked for?
Zeynep Balyali has worked for Wooga, Lingoda Gmbh, Circ (Acquired By Bird), Onefootball, and The Estée Lauder Companies Inc..
Who are Zeynep Balyali's colleagues at Wooga?
Zeynep Balyali's colleagues at Wooga include Lisa Pinar A., Görkem Eymir Gökçe, Marie Dusautoy, Evgeni Karin, and Emily D.
How can I contact Zeynep Balyali?
You can use AeroLeads to view verified contact signals for Zeynep Balyali at Wooga, including work email, phone, and LinkedIn data when available.
What schools did Zeynep Balyali attend?
Zeynep Balyali holds Masters, Integrated Marketing Communications from Middlesex University.
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