Managing the overall P&L with an agressive growth and profitability agendaManaging the overall category, e-com platform, digital marketing, CRM and OMNI-channel strategiesAssessment of the overall strategy for the future

Building the overall sourcing and sales strategyManaging the brand mix and the timing of the daily campaignsManaging the accounts in all related sectorsManaging an agressive growth agenda with P&L responsibilityPlacement of the campaigns vis a vis the products of the brands Managing pricing strategies for all the accountsResponsible of all the instant promotional activities

Building the overall marketing strategy of the company Tracking the consumer trends and insights (with the help of market researches), building the brand positioning for the core brand, and working out corresponding marketing and communication plansConducting the brand image & season campaigns, preparing the necessary analyses for pricing and benchmarking, measuring the performance of the campaigns with P&L responsibility, reached 22% turnover and 15% unit price increase Management of the products, selection of the collection, allocation of the products according to the target segments of the each store, measuring the performance of the collectionDeveloping new product line ideas, ensuring the execution and reporting the performance Managing all sorts of communication, advertising, PR, and sponsorships Conducting consumer activities and fashion events Managing e-trade, CRM applications and loyalty card re-launch

Building the business plan for the company, and the marketing strategy for the product portfolio as the exclusive distributor company in Turkey with P&L responsibility; the products are Terumo in interventional radiologyTracking the performances of each product group, reporting and presenting them to the vendor company, increased the market share from 6% to 35%.Ensuring the business strategies put in place, and that the sales and marketing activities are executed as plannedConducting market researches and feasibility studies for potential new products for Turkey

Preparing low-end brand strategies as sustainable volume generators in Philip Morris brand portfolioWorking out corresponding business plans Building brands’ architectures and developing the line-up according to the consumer needsAnalyzing the performance of the current low-end portfolio vis-à-vis consumer needs and identifying gaps in portfolio requiring potential new and potential brand introductionsLaunched “Lark Blue” and increased the market share of the brand family from 7% to 12%, becoming the no.1 brand in the market, exceeding Tekel 2001

Working as Marketing Manager, part of the Fuels Executive Board, Fuels Business Unit, reporting directly to the BP General Manager, responsible for;Preparing national campaigns, loyalty programs, setting the brand/product and communication strategies, last campaign reached 24% volume increasePreparing seperate marketing plans for fleet customers “BP Taşıtmatik” (Vehicle Tagging), site dealers, wholesalers with P&L responsibilityAnalyzing customer needs, segmenting the customers and developing the offers for both B2C and B2B customers Preparing business strategies and determining the necessary investments, leading strategic projects (renewing the legacy ‘Vehicle Tagging’ infrastructure from scratch according to the evolving customer needs)Feeding the European Marketing Plan, supporting the European Central Marketing team to build the annual marketing agendaPreparing relevant incentive programs and meetings for dealers and wholesalers

Reporting directly to the European Commercial Fuels Marketing and Business Development Manager, responsible for;Preparing Turkey and Greece business and marketing plansConducting all sorts of market researches done in the regionImplemented 2 successful process improvement projects which have come out as areas for development from the ‘Offer Development’ project. Became part of the BP Talent Pool Program

Reporting %50 to the Commercial Fuels Country Manager and %50 to the European Business Unit Marketing Manager, responsible for;Managing all sorts of communication and business plans of the unitRepresentation of Turkey in the European Commercial Fuels NetworkCoordinated a European Offer Development project which includes Germany, UK, Spain, France, Portugal, Switzerland and Greece

Reporting directly to the Commercial Fuels Marketing and Business Development Manager, responsible for;Marketing communication and marketing plans of the unitEstablish market intelligence tools for collecting customer insights and competitor activityProduct / Service development and new product / service launchesCustomer Satisfaction Surveys

Reporting directly to the GM, responsible for;Establishing a CRM operation and leading the subscription department including the call-centerManaging all kinds of communication to the potential and the existing subscribersDeveloping promotional campaigns and direct marketing initiativesDatabase management, segmentation of the subscriber for potential cross-selling Analyzing customer needs and behaviour, conducting U&A researchesReached 40.000 subscribers at the end of first yearReached 78% retention rate

Reporting directly to the Asst. GM, responsible for;Preparation of the long-term marketing plans for National Geographic MagazineConducting of marketing researches Establishing the kick-off plans of the NGM launchCoordination of the advertising agency for ATL and BTL communicationCoordination of the direct marketing activities, Measuring ROI of the marketing activities for the right media choice

Managing the communication between the brand team and the agencies regarding to the brand activities Coordinating consumer activities for brand team (sampling, promotioanal brand activities)