Zach Roberts π work email
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Zach Roberts π personal email
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Zach Roberts π phone numbers
Iβm a sales-trained product marketer. Gotta know your buyer, build a relationship, and get what they want β to best win them over. I was in B2B SaaS sales for five years, before my pivot to product marketing in 2020. Product marketing makes buying feel less like a generic shoe, and more like a custom running shoe β feeling like itβs built only for you. But before sales I wanted to be a schoolteacher in college. The abysmal salary wasnβt enough to justify my passion for education. So I decided on finance instead. And, would later decide being an investment banker was worse than a basic living wage. That degree did introduce me to one current skill β how to dissect figures to tell a better story. The backstory on why Iβm building a product marketing consultancy today. Break Into Product Marketing helps B2B marketing leaders in SaaS close the divide sales leaders feel from marketing teams. You can't win deals from webinar leads if they still don't know what you do after reading "best-in-class" product jargon they don't get.Deals close faster when product messaging resonates to what prospects already know.π βThis is an online wholesale marketplace.βπ² βThis is an online version of trade shows you already attend.β Two years of selling shoes at Nike. A few years of teaching in undergrad. And, five years of finding the right words to say on cold calls at LinkedIn and Faire taught me this:βPeople donβt buy from those who they like. They buy from those who they understand.β Iβve made it my personal mission since to close the gap between marketing and sales teams, using my nontraditional experiences doing so. Want to talk? ππΎ Shoot me a DM on LinkedIn. **Previously, I crafted two highest-performing sales play at Dropbox driving $1.2 million ARR averages and awarded βNewcomer of the Yearβ in 2022 by Product Marketing Alliance. 2x recognized Product Marketing Influencer by PMA, as well. You can listen to more tips on βWeβre Not Marketersβ podcasts - #1 podcast for SaaSy B2B PMMs who want to be "right hand" to their CEO. Each episode is a free masterclass on whatβs not discussed at your company all-hands. Listen if youβre a B2B SaaS product marketer who's struggling to position what they do (internally) and still waiting on an invite from your product team to discuss the product roadmap. π [Apple] https://podcasts.apple.com/us/podcast/were-not-marketers/id1718582951π’ [Spotify] https://open.spotify.com/show/6XtATMh7qHF9jAXsed4vT5
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FounderScope & SequenceMexico City, Cdmx, Mx -
I Source And Close My Own BusinessBreak Into Product Marketing Aug 2023 - PresentSan Francisco, Ca, UsFractional product marketing for B2B marketing leaders who want sales enablement-as-a-service to build rapport and earn trust with sales. -
Co HostWe'Re Not Marketers π Nov 2023 - PresentSpicy Town, UsThe new podcast for B2B product marketers in SaaS businesses who feel misunderstood in what they do internally and want to win over their CEO on what they can deliver. -
Senior Product Marketing ManagerKlarity Apr 2023 - Jul 2023San Francisco, Ca, UsLaid out content strategy across paid and organic channels. Launched sales enablement efforts to simplify how reps spoke to product value across portfolio. Built internal enablement resources to make easier to navigate product knowledge. -
Product Marketing Manager - Sales EnablementDropbox Oct 2021 - Mar 2023San Francisco, California, UsLaunched two most successful sales plays in 2022 that generated total ARR of $1.2MM each. -
Product Marketing Associate - Security & RiskTanium Nov 2020 - Oct 2021Kirkland, Wa, UsLaunched net-new Risk & Compliance solution segment to drive awareness and sales revenue across risk management audience target -
Founding Member - Hue (Employee Resource Group)Faire May 2019 - Oct 2020San Francisco, Ca, UsSupport HUE, employee resource group for employees of color, in programming and resource development. Organized 250-person company wide virtual conversation on allyship and racial injustice. Lead morning meditations daily to foster belonging and community across our three regional offices. Serve on 15-person Diversity, Inclusion, and Belonging (DIB) council to build a more inclusive company culture. -
Account ExecutiveFaire Sep 2018 - Oct 2020San Francisco, Ca, UsRevamped qualification and discovery call strategy to increase close rate of retailers onboarded to marketplace. Exceeded monthly quotas between $300-$500K and selected as sales all-star five times in my tenure. Selected for Faire Value award in December 2019 recognized as a company culture champion by colleagues. Developed go-to-market sales strategy for retailer initiative, Neighborhood, that scaled across three launch cities. Created five email drip campaigns that scaled across 9 reps to drive sales and lead engagement rates
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Account ExecutiveNoredink Nov 2017 - Sep 2018San Francisco, California , Usο· Closed $250,000 new business sales in my first two quarters as a full-cycle sales representativeο· First sales rep in company history to close back-to-back multiyear sales dealsο· Developed industry expertise of K-12 education in order build rapport and empathy in client relationships -
Senior Sales Development RepresentativeLinkedin Apr 2017 - Oct 2017Sunnyvale, Ca, UsIdentified challenges and educate clients across 4 product lines in how to our tools add value to their business lines. Streamlined SDR best practices by creating two onboarding guides for Talent and Sales business line. Developed seven PointDrive presentations across 4 product lines that scaled across 50 SDRs in our inbound org. -
External Affairs Program Manager - Black Inclusion Group (Big) Employee Resource GroupLinkedin Apr 2017 - Oct 2017Sunnyvale, Ca, UsThe Black Inclusion Group's (BIG) mission is to utilize LinkedIn data, resources, and employees to close the opportunity gap for Blacks in the technology industry.In my role, I worked to build partnerships with community partners, non-profits, and tech ERG leaders to create a more inclusive work environment for diverse talent.
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Sales Development RepresentativeLinkedin Jun 2016 - Mar 2017Sunnyvale, Ca, UsProspect and create qualified opportunities to build our sales pipeline within our Hire, Market, Sell, Learn business lines at LinkedIn.
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Business Leadership Program Associate - Global SalesLinkedin Jul 2015 - May 2016Sunnyvale, Ca, UsLinkedIn's Business Leadership Program (BLP) is a rotational learning and development program that equips early in career professionals with the skills needed to build a successful career at LinkedIn and opportunities to develop into business leaders.In my first four months, I worked as a recruiting associate on the Campus Business Recruiting team within Talent Acquisition (TA). Our team goal was to recruit 60 recent college graduates for the BLP-Global Sales role. Given that benchmark, my personal goal was to learn how to be a stronger team player in helping our group of seven make this happen. I leveraged my skills developed via the LinkedIn Recruiter exam to source a talent pool of roughly 700 candidates. I completed about 190 first-round recruiter phone screens that resulted in about 8 to 10 hires. During that time, I created three strategies that increased our sourcing efforts to push two additional candidates to the final interviews. In addition, I worked with both BLP Leadership and Campus Recruiting to build out processes that would lead to stronger diversity outreach efforts. Developed a 3-page report to identify the gaps and processes in how our team-specific efforts are compared to the metrics reported to Linkedin Talent Acquisition Leadership Team that improved data reporting in support of TA.
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Google Student AmbassadorGoogle Jul 2014 - May 2015Mountain View, Ca, UsOrganized events to promote Google brand to students and faculty at the University of Wisconsin-Madison campus. Attended as one of 165 ambassadors at the Google Student Ambassador Summit, a two-day event that provided an in-depth look of Google at their Mountain View campus. -
Bold Intern: Operations SpecialistGoogle May 2014 - Aug 2014Mountain View, Ca, UsSelected as one of 156 interns from 5200 applicants for the Building Opportunity and Leadership Development (BOLD) internship, an 11-week business internship. Implemented creative strategies to build strong customer relationships that added value for our organization and small & medium business clients. Served 50 businesses weekly by providing solutions that enhanced advertising performance. Developed professional expertise of Google AdWords, a web service that enables businesses to create online ad content. Organized two intern events that offered team-building opportunities for over 30 Googlers. Delivered presentation on how to build an engaging customer experience to my intern class and management team.
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Administrative Assistant, Student Loan ServicingUniversity Of Wisconsin-Madison Oct 2011 - May 2015Madison, Wi, UsStreamlined skip-tracking procedure that increased work productivity by 50%. Led a web design project that will educate student borrowers on repayment options to educational loans. Assisted financial aid advisers in filing consolidation applications to the US Department of Education. -
Associate Director, Peer Learning AssociationUniversity Of Wisconsin-Madison May 2014 - Dec 2014Madison, Wi, UsManage 70 members who served across 9 classes as note-takers and peer tutors to over 500 students per semester. Organized weekly meetings for members in order to provide training and professional development. Led transition of psychology peer tutoring from the organization to the UW-Madison Psychology Department
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Psychology Course Coordinator, Peer Learning AssociationUniversity Of Wisconsin-Madison Aug 2013 - Dec 2013Madison, Wi, UsCoordinated 3 events to show how collaborative learning can benefit college education to over 20 students. Supervised 15 peer facilitators to ensure quality peer instruction for 150 students enrolled in Introductory to Psychology. Redesigned facilitator evaluation format in order to better align our peer learning service to the organizational mission. Increased exam scores on a 10% average for introductory to psychology students enrolled in peer sessions.
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Psychology Peer Facilitator, Peer Learning AssociationUniversity Of Wisconsin-Madison Sep 2012 - Dec 2013Madison, Wi, UsLed tutorial group of 10 Introductory to Psychology students for two hours each week in order to strengthen understanding of course material. Delivered presentation in how small group learning could be a solution to the academic achievement gap at UW-Madison to an audience of 60 students. Developed team-building competencies through sharing teaching experiences for two hours each week among organization members.
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Breakout PresenterAll Campus Leadership Conference Feb 2015 - Feb 2015Hosted a 50-minute workshop based on the 1st habit of The Seven Habits of Highly Effective People in how the principle of proactivity can benefit personal development to over 30 college students.
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Co-Facilitator, Compass CourseWisconsin School Of Business Apr 2013 - Dec 2014Madison, Wi, UsDelivered presentation on the long-term learning outcomes of the Compass program to over 50 employers of the Wisconsin Employer Advisory Board. Facilitated one-credit course of 24 students on the basis of networking, leadership and professionalism twice a week. Coordinated with the Director of BBA Student Life, Assistant Dean, and Lead Facilitator to plan weekly course material. -
Sales AssociateNike Oct 2010 - Aug 2011Beaverton, Or, UsEducated consumers on how Nike products can fit their athletic needs. Collaborated in a team-oriented environment that generated $150,000 in weekly sales.
Zach Roberts π Skills
Zach Roberts π Education Details
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University Of Wisconsin-Madison& Banking -
General AssemblyData Analytics
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Product Marketing Alliance
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Universidad De SevillaGeneral
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Jefferson High SchoolGeneral Studies
Frequently Asked Questions about Zach Roberts π
What company does Zach Roberts π work for?
Zach Roberts π works for Scope & Sequence
What is Zach Roberts π's role at the current company?
Zach Roberts π's current role is Founder.
What is Zach Roberts π's email address?
Zach Roberts π's email address is za****@****ire.com
What is Zach Roberts π's direct phone number?
Zach Roberts π's direct phone number is +165179*****
What schools did Zach Roberts π attend?
Zach Roberts π attended University Of Wisconsin-Madison, General Assembly, Product Marketing Alliance, Universidad De Sevilla, Jefferson High School.
What skills is Zach Roberts π known for?
Zach Roberts π has skills like Leadership, Public Speaking, Sales, Social Networking, Time Management, Teamwork, Microsoft Office, Customer Service, Powerpoint, Microsoft Word, Event Planning, Spanish.
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