Zachary Haas Email & Phone Number

Atlanta, Ga, Us

Supporting product management, marketing and product launch efforts in several categories including hospitality, video conferencing and tool accessories.

San Rafael, California, Us

I am a supportive leader who encouraged collaboration and honest debate while I led a three-person sales team representing the industrial division of our company manufacturing wearable human exoskeletons for occupational applications. My ability to adapt to change helped me when I assumed concurrent authority as general manager, with full P&L accountability for a $4.5 budget, during a period of company restructuring and divisional shakeup. Key Contributions:• Shaped strategic vision for sales goals, expansion of distribution network, and tactical revision of GTM procedures, with farsighted approach to entice early adopters of emerging technology.• Built partnerships and drove revenue growth by fostering healthy relationships with existing clients and developing new associations with industry leaders.• Closed deals with Ford Motor Company and Boeing that generated more than $2M in revenue, and opened the door to future projects for new product development.• Persuasive public speaker, with a wide network of industry contacts. Trusted brand ambassador, managed public relations through presence at industry events, product demonstrations, and content for articles and websites.

San Rafael, California, Us

San Rafael, California, Us

Brookfield, Wi, Us

• Worked as a team with direct reports, leading the strategy and product plan development for assigned categories• Delegated elements of the strategy and product plan to direct reports and challenged them to present and defend their findings and recommendations• Prioritized new product development activities in accordance with company objectives and an evolving marketplace• Developed tactical schedule for product development efforts and worked to secure marketing resources necessary to complete tasks on time• Provided first line of documentation review for new and ongoing projects to ensure acceptance and approval by senior management• Served as expert in product knowledge, end user applications and the competitive offerings for assigned categories and actively sought new opportunities to stay abreast of the marketplace• Worked to involve direct reports, sales, training and other cross functional groups in learning activities• Provided category reviews, updates and recommendations to senior management• Represented category at key management decision points • Proactively managed portfolio of products within the category• Participated in development of overall company strategy• Embraced best practices for marketing and new product development and worked to integrate them in all projects• Encouraged direct reports and project teams to set stretch goals and to look for creative solutions to problems• Actively worked to streamline and improve processes and procedures• Mentored direct reports in how to effectively lead cross-functional teams to move projects forward• Reviewed research methodology to ensure appropriateness based on project scope• Selected external research suppliers as necessary• Participated and interacted with various departments to encourage a sense of urgency and fulfill objectives in a timely manner• Educated direct reports on how to successfully create and present business cases for new product opportunities

Brookfield, Wi, Us

• Developed three year category strategy and initiateed marketing and product development efforts to drive sales in the category• Proactively implemented strategies to manage portfolio of assigned projects• Assisted in development of department product strategy beyond assigned categories• Managed initial stages of new product development including research, engineering and manufacturing analysis, purchasing and related financial aspects involved in bringing new products to market• Managed market research plans including leveraging external research suppliers• Reviewed project scope to ensure it is in keeping with company goals and addressing necessary objectives• Actively monitored new product development process to ensure end user input throughout• Participated in key customer presentations, line reviews and industry events to promote the category• Served as the internal and external focal point for the resolution of product issues within assigned categories• Championed various departmental improvement initiatives• Provided category reviews and updates to senior management

Brookfield, Wi, Us

• Managed and grew assigned products within the category• Researched, recommended and launched new products that supported company growth goals• Wrote and submitted appropriate documentation to initiate new product efforts• Recommended strategies for profitably managing assigned product lines including positioning, pricing, forecasting, cost reductions and product updates• Assisted in development of three year plans for assigned product line• Coordinated initial stages in development of new products• Conducted secondary market research using a variety of sources including the web, competitive literature, trade journals, internal sales data and financial reports• Attended trade shows and industry events to stay abreast of market trends• Completed primary research including surveys, focus groups, job site visits, end user interviews and field testing• Drafted launch materials for new products including sell sheets, merchandising elements, website copy and other sales support materials• Worked with channel and advertising management to recommend appropriate programs and promotions for successful product launch• Worked closely with technical project leaders and engineers

Brookfield, Wi, Us

• Supported research and execution of new product development, commercialization and product marketing within category• Developed base knowledge of category from end user, distributor and sale standpoint• Gathered market share and competitive data including catalogs, price lists, promotions, new product introductions and regulatory issues• Made recommendations for primary research• Assisted in conducting secondary market research• Developed and maintained accurate retail landscapes for product category• Assisted in developing launch materials to commercialize new products• Led the planning and organizing of new product research trips• Assisted in conducting job site research and field testing to better understand the needs and applications of end users• Supported brand, end user and vocational events as a category representative• Occasionally supported sales events to drive sell through and learn about distribution• Assisted in developing web content including organizing photo shoots• Initiated development of product demonstrations that highlighted performance advantages over competition• Provided customer input throughout product development process• Frequently interacted with distributors, field sales and end users to identify opportunities for new or improved products, packaging and merchandising• Provided sales training to effectively communicate new product features and benefits• Ran sales reports as needed to better understand trends among specific customers and channels

Fort Lauderdale, Florida, Us