Planned and executed integrated communication launches through marketing and sales tools, events, internal communications, web content and webinars.

· Developed and executed marketing goals and objectives · Established and maintained corporate brand identity and brand strategy· Developed marketing programs, managed launch plans and associated budget· Managed public relations, created innovative news angles for press· Researched market trends and participated in strategic planning · Partnered and coordinated efforts with Sales and Business Development· Directed production of corporate collateral, marketing and… Show more · Developed and executed marketing goals and objectives · Established and maintained corporate brand identity and brand strategy· Developed marketing programs, managed launch plans and associated budget· Managed public relations, created innovative news angles for press· Researched market trends and participated in strategic planning · Partnered and coordinated efforts with Sales and Business Development· Directed production of corporate collateral, marketing and training materials· Oversaw trade show and event management Show less

· Managed national and international media activities in Asia, Europe and Latin America· Developed and maintained strong relationships with media and analysts in US and abroad· Acted as a liaison and project manager for the US and international offices· Started a quarterly newsletter for media and government in China, Japan and Korea· Directed production of presentations, marketing and training material· Initiated an industry analyst relations program· Arranged for op-ed… Show more · Managed national and international media activities in Asia, Europe and Latin America· Developed and maintained strong relationships with media and analysts in US and abroad· Acted as a liaison and project manager for the US and international offices· Started a quarterly newsletter for media and government in China, Japan and Korea· Directed production of presentations, marketing and training material· Initiated an industry analyst relations program· Arranged for op-ed development and placement· Researched current events and industry trends · Formulated plans, budgets, goals and messages for trade shows and events· Managed all aspects of tradeshow planning and execution, including RFQ, negotiations and vendor selection· Improved methods and established goals for tracking trade show success· Created presentations for key industry events Show less