Zhanar Moldasheva Email & Phone Number

Almaty, Kz

Almaty, Almaty, Kazakhstan

Bostandyk District, Almaty, Kazakhstan

- Promote Kaspi products: Red, Travel (trains, airplanes, tours), Offline services, Payments. - Develop and implement marketing campaigns to achieve GMV. - Collaborate with internal teams: products teams, analysts, data engineers etc. Launched marketing campaign from idea to online within 2 days, overall launched 100> marketing campaigns.- Analyse campaigns and understand why it’s not working.- Make marketing research and analyse market share, falls and increases.-… Show more - Promote Kaspi products: Red, Travel (trains, airplanes, tours), Offline services, Payments. - Develop and implement marketing campaigns to achieve GMV. - Collaborate with internal teams: products teams, analysts, data engineers etc. Launched marketing campaign from idea to online within 2 days, overall launched 100> marketing campaigns.- Analyse campaigns and understand why it’s not working.- Make marketing research and analyse market share, falls and increases.- Forecast monthly GMV and timely react to reach targets Show less

Almaty, Kazakhstan

Worked with small and medium enterprises. Long Tail partners are 80%-90% of all content in Glovo.-Development and increased delivered orders through making better visibility, turning on promotions, selling marketing Glovo assets;-Developed dashboards and reports in Looker platform to track partners performance during advertising and promo campaigns. Analysed the effectiveness of a marketing campaigns;-Retention and negotiation with Glovo partners. In 2 years Long Tail partners… Show more Worked with small and medium enterprises. Long Tail partners are 80%-90% of all content in Glovo.-Development and increased delivered orders through making better visibility, turning on promotions, selling marketing Glovo assets;-Developed dashboards and reports in Looker platform to track partners performance during advertising and promo campaigns. Analysed the effectiveness of a marketing campaigns;-Retention and negotiation with Glovo partners. In 2 years Long Tail partners increased 3 times;-Managed Long Tail team(2-7 agents). Hired them, trained them to set targets and developed the tools for closing them. Long Tail team reached targets above 130%;-Set KPIs for team alignment with company's goals. Created partner performance tracker for agents in Google sheets, which helped to save 5%-10% of working time;-Developed and implemented assets for incrementing revenue. Every quarter Long Tail team closes Monetization target 150%;-Managed projects:SME project — Increased partners orders in special groups (women owners, family businesses, foreigner owners etc) Launched a special category for SME partners with promotions. Orders increased 300%;Menu Quality project - Improved Partners menu quality. Project to improve Customer experience, CVR, orders. 90% partners have 100% photos and descriptions. Show less

Almaty, Kazakhstan

-Onboarded and trained new Glovo partners. Onboarded 2000> partners, launched 5 cities;-Created training videos and playbooks for partners.

Bachelor'S Degree, Finance, 1

Bachelor'S Degree, Water Resources And Water Use