With eight years of experience facilitating the global expansion of Chinese brands through insightful strategy and meticulous execution, I excel in crafting brand-building campaigns that harness the power of PR, influencer marketing, and social media.Having resided in the West and collaborated with numerous US, Western European, and Chinese companies, I possess a profound understanding of diverse cultures and excel in effective communication amidst diversity. My strong passion for innovation and technology has been a driving force throughout my career, where I dedicated the majority of my professional life to aiding Chinese tech startups in establishing their brands and penetrating the global market. As the co-founder and Chief Marketing Officer of Waydoo, an innovative tech company in the water sports sector, I played a pivotal role in shaping the brand's essence and leveraging various communication channels, contributing significantly to robust sales growth in the early stages.Currently, I lead a dynamic branding and marketing agency in China, affiliated with The Honey Partnership headquartered in London, UK. My primary objective is to guide companies to success in the global marketplace while fostering the development of enduring and sustainable brands.ALWAYS HIRING PR EXPERTS, CREATIVE COPYWRITERS & CONTENT CREATORS!