Lead and drive GWC Japan business with effective GTM strategy. Turn over GMIC Tokyo to be a successful and influential conference in Japan. Make sure Japan business break even within 12 months.

Create and execute an integrated marketing strategy and plan for all GWC products including GMIC and the GWC Network to be implemented in China and other Chinese speaking regions. Maximize revenues for GMIC within China. Craft effective marketing communications and messages that strengthen our brand and maximize word-of-mouth marketing. Measure effectiveness of campaigns through analytics and make improvements to future campaigns. Devise creative methods to promote GWC/GMIC and develop and… Show more Create and execute an integrated marketing strategy and plan for all GWC products including GMIC and the GWC Network to be implemented in China and other Chinese speaking regions. Maximize revenues for GMIC within China. Craft effective marketing communications and messages that strengthen our brand and maximize word-of-mouth marketing. Measure effectiveness of campaigns through analytics and make improvements to future campaigns. Devise creative methods to promote GWC/GMIC and develop and engage fans through social networks such as Weibo, Wechat, etc. Show less

Make sure SAP HANA and other Database Products GTM strategy success in APJ region. Lead SAP HANA for Oracle initiative. Lead marketing regional alignment for D&T (Database & Technology) in APJ region.

Responsible for leading the China Product Marketing team to plan and execute product GTM strategy and related campaigns/programs across China region in order to generate qualified sales leads.

Responsible for leading the China Product Marketing team to plan and execute product GTM strategy as well as related campaigns/programs across China region in order to generate qualified sales leads.

Responsible for driving Sybase iAnywhere marketing in China through effective online/offline market strategy, targeting community marketing programs and customer events in order to ensure that is providing the best values to our customers. Keep enlarging the developer community, and continuing the cooperation between Sybase and other strategic partners/customers.

Responsible for initiation and implementation of Sybase iAnywhere Developer Program (iASDP) in China, which is an online developer community which providing developers with tools and resource designed to speed up time-to-market, support full life-cycle of developer adoption to help them to lower the cost and find new revenue streams for Sybase.