Kenneth Zhang Email and Phone Number

• Led and facilitated agile sprints, composed user stories, configured API integrations, and conducted User Acceptance Testing to launch a B2C engagement product to grow ticket sales revenue for AEG Presents' music festivals, tours, and other events.• Developed a roadmap, launched new features, and scaled operations for a B2B ticketing product used for AEG Presents' music festivals and sports events. • Implemented agile project management methodologies to scale business operations and streamline inter-department collaboration

• Ideating and executing campaigns with our internal teams and technology/marketing partners to raise awareness, sell tickets, and collect data for artist tours, music festivals, livestreams, and other events• Improving process efficiencies for marketing campaign ideation, execution, and analysis• Identifying and developing deals with potential partners to determine marketing and transactional opportunities• Analyzing and tracking key metrics to identify trends, showcase partner highlights, and create best practices across internal teams

• Conducted research and developed social content strategies for clients, brands, and talent across fashion, food, television, and music industries• Produced short videos and written content for clients such as Chef Wendy Zeng (winner of Chopped 420 on Discovery+) that increased engagement by 150% per week on social channels such as Instagram & Facebook• Designed press kits and rate sheets to pitch clients to publications, develop partnership opportunities, and negotiate fair sponsorship rates• Grew organic followers for clients by 2000+ and organic engagement by 270% across all accounts

• Analyzed the financial impact of original content on Amazon Prime and Amazon Music Unlimited to drive cost-efficient marketing decisions • Designed banners and advertisements for our physical catalog and new releases on the Amazon Store• Strengthened relationships and developing strategies with Amazon and our record labels to increase market share and streaming revenue

I helped promote artists under Universal Music Group to the local community by conducting market research and designing and optimizing campaigns to target certain demographics, such as creating campus activations, setting up exclusive artist meet and greets/performances, distributing branded materials/merchandise, writing concert/album reviews, and composing social media posts. Ultimately, I generate buzz for artists on multiple media platforms to create awareness and brand loyalty • Executed a social media campaign to get fans to vote for DNCE at the 2016 VMAs for "Best New Artist," which they won • Organized a meet & greet and interview with Bibi Bourelly (Def Jam Records) at Trilogy Studios in SF to promote the release of her EP "Free the Real Pt. 1"• Managed, assisted, oversaw, and promoted a DREAMERS' album release party and meet & greet at Amoeba Music SF• Partnered with the Academy of Arts University radio station Urban Knights Radio to organize a meet & greet and interview with Skylar Grey (Interscope) to promote the release of her sophomore album "Natural Causes" • Produced an exclusive early listening party of Childish Gambino's sophomore album "Awaken, My Love!" at the Berkeley Pieology chain• Organized and coordinated an exclusive performance and studio tour for Jon Bellion (Capitol) at Pixar Animation Studios in Emeryville to promote his album "The Human Condition"• Promoted and marketed the release of La La Land: The Original Motion Picture Soundtrack (Interscope) by creating a social media contest with a vinyl giveaway during a film networking event hosted by Berkeley's Business Careers in Entertainment Club• Partnered with streetwear clothing store Infinite SF to host a promotional meet & greet with Ella Mai (Def Jam) for her latest EP "Time" and tour with Kehlani• Produced an exclusive Q&A and performance featuring Vic Mensa at UC Berkeley to 500+ attendees during #FreeSpeechWeek

Facilited and created curriculum for UC Berkeley's premiere music business course

Past Roles (Music Director Fall 2016, External Vice President Spring 2017, Internal Vice President Fall 2017)As President, I oversaw the organization and planning of weekly networking mixers with professionals from Pixar, Goldenvoice, YouTube, and other brands to meet over 150 students interested in the entertainment industry. I also collaborated with our executive officers to help plan and execute a professional development curriculum, organize social gatherings, manage our club finances, and book spaces for our meetings and events. As Internal Vice President in Fall 2017, I organized and facilitated social events such as a big-little system, inter-committee socials, club retreats, and an end-of-the-semester banquet. As External Vice President in Spring 2017, I helped manage, curate, and grow our social media presence and negotiated sponsorships from the Haas School of Business and companies like Allied Integrated Marketing and Samsung. As the Director of Music in Fall 2016, I helped foster a relationship between BCEC and Grammy U to provide music business courses and artist meet and greets for students, I onboarded a team of 7 interns to organize our MAJOR KEY Music Networking Mixer with over 16 professional guests, and organized tours for our members at companies such as YouTube and Pandora.

• Developed a business model for Dolby On, an iOS recording application, by researching psychographics of musicians, industry trends about live events and content creation, and video/audio recording software and hardware• Conducted usability tests on musicians and recording artists and collected UI/UX design feedback via A/B Testing• Collaborated cross-functionally across engineering, product management, R&D, and design teams to make improvements to app features

I helped high school students develop public speaking skills, formulate arguments, improve speech delivery and emphasis, improve critical reading skills, and prepare for national tournaments.

I helped promote musical artists (Major Lazer, Icona Pop), comedians, and films via various social media outreach campaigns and street marketing. I partnered with brands such as Comedy Central and Vans’ Warped Tour Music Festival to increase audience exposure to their programming. I helped prepare and brand concerts at local venues by distributing exclusive content, such as posters, CDs, and other merchandise of artists.

I contributed to university published research on the health and nutritional status of infants (Nourishing the Future Project), collected information on the health and nutritional education of mothers, and interviewed policy makers and doctors about alleviating the state of malnutrition and anemia in Xi’an, China.

Evaluated current marketing strategies and developed new strategies to increase customer subscriptions. Advised business to incorporate a more personalized subscription service and college counseling video series.