Xiangxin Zhang Email and Phone Number

• Strategized content operation and made over 15,000 posts for food reviews, receiving over 12 million page views• Led a team of 5 to help enhancing 13 local restaurants' brand awareness by co-launching offline promotional activities

• Operated user community on "Hu You" App, responsible for in-community topics development and activities promotion• Created original contents with different styles and user positioning; worked to improve DAU and user retention by deepening user interaction and stimulating community vitality

• Collected and analyzed commercial and residential information in Chengdu CBD and estimated growth of consumer population and business development prospects• Assisted in feasibility study of real estate development project based on urban macro environment analysis, competitive product project research and consumer survey• Carried out a cost-benefit analysis for a project based on two schemes: residence use and commerce-residence mixed-use• Conducted market analysis on commerce, office, apartment, and hotel to refine overall positioning of real estate projects

• Responsible for operation of the video-sharing app "Ai Dong" and its music content; expanded and optimized quality of music content production to improve user experience• Boosted the music play amount for two consecutive weeks: average of 86% (iOS) and 98% (Android)• Strategized music operations, improving DAU by 200% (iOS) and 156% (Android) on average in two successive weeks• Managed two official social media accounts and increased weekly reading amount by 74% and page views by 24100.00%• Worked on independent planning of leads-generation product ads; released weekly analysis report on competitive products' function updates, marketing tactics, and content operation

• Established a review website of consumer electronics to help people make purchasing decisions• Uploaded two videos to Youku and three review articles to owned website, creating 2K views per video

• Led my club to hold the 3rd Chengdu FT Senior High School Students Business Challenge Competition in Jinjiang Hotel• Made our information accessible to 70 high school students from 13 high schools by using social media• Negotiated with Haier-Carrier’s managers and successfully signed an $3500 sponsorship contract with them