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- Responsible for the overall marketing direction, management and performance- Set brand vision and direction for the group including marketing organizaion, R&D and factory- Segment Marketing Management: objectives, strategies, segment field force, tactics and customers- Proactively work with cross-functional team to develop business strategies and generate rapid uptake

APT has the largest market share in CMC quality research segments in domestic biopharm fieldI. Build marketing team and offer customized coaching  Cognition capability Training on integrated marketing knowledge and 2B marketing methods II. Segment marketing Lead segment marketing group to assess complex portfolio and derive proposals with data analysis Develop qualitative & quantitative insights regarding OR, customer needs and profiles of customers, contributing to a specific marketing plan with clear metrics In 2021, segment marketing team build up 14 sub-industry solutions and 9 early-testing products Connect and maintain relationship with 10 national-tier associations and NMPA affiliated organizations, tracking trends of sub-segments Evaluate more than 77 key industry platforms and vertical media in 2021 Digital Marketing strategy development-connect strategy with communication Digital Marketing management-Social media, WEB SEO, SEM and PPC Communication campaign execution, expecially tactics and process optimization for 2B targetsIII. Market research Organize market research projects with good insight through overall business environment. Lead and finish 26 research projects.>12 BU NPD research including potential, price, positioning, needs and customer profiles>12 BU segment industry research including mRNA, CGT(AAV, oncolytic virus medicine etc.), vaccine, neoantigen, botulin, Class-III medical devices, oligo, chemical medicine(Kinase, PROTAC etc.), veterinary drug and IVD> 2 company’s market access research projects & 1 company’s SP research  Market research methodologies and pathway design.  Evaluate 10 pharma commercial intelligence, database and marketing research suppliersIV. BU strategy Support the mid- and long-term development and planning of the division Set up OR and optimization  Segment marketing positioningV. Company Branding Strategies  Brand research and upgrade Brand strategy planning ( 1-3years ) Build branding system from brand core strategy to visual identification system.

Field: pharma and biotechnology, healthcareTechnology: CryopreservationI. Strategy Concrete business analysis on market dynamics, sales performance and competitive intelligence in order to provide strategic direction and guide regional promotions Responsible for increasing market share, market coverage, brand availability, brand awareness and customer preference Support business reports preparation based on market research and analysisII. Project Management Lead task force on key product high priority projects including (but not limit to) new business growth initiatives and internal service process optimization New product launching project-marketing programs and visibility drives through workshops, e-classroom, seminars, conferences with the help and assistance of Marketing and Commercial Head. Supply chain integration-communication and cooperation with American factory, Kunshan factory, R&D innovation center and BU Segment industry penetration-conceptualize and implement trade initiatives to drive sales in target market segments, through various distributors, channels.III. Daily operation support Escalating brand awareness and expand reference customers by pre & post technical support, online & offline campaigns  Collecting market intelligence and latest information on various competitor activities and then formulating result oriented sales schemes Training & Problem Solving: Guide the individual country sales team and distributors to improve knowledge, skills and increase product application capability Social media content support – connect product value with communication tactics

Field: pharma and biotechnologyTechnology: hygienic fluid handlingI. Strategy：  Make 2017 and 2018 China pharma strategy plan including key segments, key channels, key applications and key products, achieve sales growth in 2017 and 2018.  Provide pharma business analysis on market situation, sales data and competitor dynamics in order to support business reports preparation and execution  Commercial focus on product sales and margin.  Channel management and sales force efficiencyII. Business Work Implementation： Internal value chain optimization work on target products, team work and funnel management. Achieve margin growth in 2017 and 2018III. Business/Market Development：  Online：a. Make sure right branding image expression in marcom. b. Rebuild internal share site in order to improve work efficiency, more common cognitions between central and local sales companies and strategy executed well by updating pharma industry information, central strategy and local SC sales data analysis etc.  Offline： Create AL day activity, altogether organize 9 AL day activities covering nearly 300 key customers of the East, Northern, Southern and South west parts of China: developing DEMO dispatch and assemble practice etc. new interaction methodsIV. Branding and Sales Enablement：a. Define brand and product positioning. b. Value expression localization, nearly 100 training materials and 10 sales tools in order to unify product value and contents regarding strategy execution considerationV. Marketing Analysis for guiding sales： Give advices on regional or project opportunities (customer background，application and trend). Marketing intelligence such as project leads. Support key customer visit.

Beckman Coulter is a strong brand in today's life sciences market with infusing innovation tradition and Danaher lean managementField: Life Science and HealthcareSegment Projects:1. Precision Medicine Business-life science: a. Car-T technology roadmap project b. The 3rd Party Medical Testing Organization Project2. Biopharm Industry Business: a. ViCell product in Biopharm Project b. Centrifugation and AUC product in Biopharm Project

Mettler-Toledo is a brand and marketing culture-oriented company, a leading precision instrument manufacturer Accountability:I. Segment strategy and execution  Sub segmentation -Sizing Marketing Share and organize mapping-Trends and incentives monitoring -Value chain mapping -External environment and competition analysis with PEST and SWOT method -Define strategic projects and execution  Promotion (4P) -Create leads and opportunities by organizing annual campaign. The best practice of campaign: 1) homepage traffic: 3225 click/day for MT homepage; 2) E-messages numbers: 901; 3) Expand Database: New Contact: 443; 4) New Client/Company: 34；5) Leads and Opportunities: 267 -Support daily content operation on Baidupedia(Baike), Baiduentry(Citiao) and Zhihu (Similar to Quora) -Scheme and organize segment meeting yearly plan. Analyze segment marketing customers' characteristics to optimize campaign -Positioning brand and product image, and confirm marketing materials like banners, brochure and display boards etc. expressed well -Establish and maintain cooperation with main industry websites and forum organizations -Build and maintain VIP relationship with industry well-known R&D platform customers -Manage and foster positive relationship with segment industry guilds tracking industry trend  Products (4P) -Define new product marketing strategy and do positioning in application view -Develop product training programs for sales force and prepare relevant sales toolsII. Application and product/application training for sales team  Assist regional seminar, customer visit and exhibition Interface with application specialist of headquarters which based in Switzerland and accomplish 2-3 times GTC arrangement every year  Establish application cases and compile 6-10 successful stories every year  Near customer's needs and offer proper solutions based on the knowledge about segment process, relationships of processes, regulations and automation requirements etc. Support sales team to identify regional opportunities

Field: Life Science, Pharma and Food Safety. Core competence: Channel management, VOCTechnology: Chromatography, Downstream separationAccountability:1) Dealer channel development and maintenance 2) Give suggestions and technical support service on chromatography separation project 3) Offer suggestion for develop new products in line with the business plans of company by reflecting market needs and trendsSEPAX Company: One of top five international chromatography companies in bio-separation field. SEPAX HPLC separation and purification products are used in the pharmaceutical field and the food industry.

Accountability:1) Resolve technical resorts before and after sales2) Organize application data project management3) Offer technical training 4) Design and compile technical and marketing materials