Yufei Zhang Email and Phone Number
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I am an Assistant Professor at the Collat School of Business of UAB. I am currently teaching digital marketing and retail marketing. My research interests encompass digital marketing, E-commerce, retailing, and brand management.
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Assistant Professor Of MarketingThe University Of AlabamaBirmingham, Al, Us
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Associate Professor Of MarketingUab Collat School Of Business Aug 2024 - Present -
Assistant ProfessorUniversity Of Alabama At Birmingham Aug 2018 - Aug 2024Birmingham, Alabama Area -
Doctoral CandidateMichigan State University Oct 2016 - May 2018 -
InstructorMichigan State University May 2015 - May 2018East Lansing, MichiganQuantitative Business Research MethodsIntroduction to Marketing
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Doctoral StudentMichigan State University Aug 2014 - Oct 2016United States
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Market AnalystIdc Apr 2013 - Jun 2014Beijing City, China• Developed models to simulate “sale out” units and forecast “sale in” shipments for each city’s IT market in China. • Led consumer tracker project including writing proposal, tracker scope design, sampling, survey design and test, model development, segmentation, and interviewing vendors and channels.• Communications with multiple multinational IT vendors to design projects for their specific needs. • Cooperated with colleagues work on PC provincial tracker, and vertical tracker (Finance market).• Involved in sampling design for custom projects. -
Senior Research AnalystMarket Probe Jan 2012 - Apr 2013Greater Milwaukee Area• Took charge of projects (customer satisfaction, loyalty, competitive analysis, and branding), communicated with clients directly, and resolved project issues on day to day basis. Assisted project director in all kinds of project related tasks to exceed clients’ requirements.• Employed SPSS and WinCross to check, clean and analyze data, and populated and drafted management reports including setting report template and providing actionable recommendations to the executives.• Tested CATI and CAWI survey programming and online bulletin, served as liaison for call center and programmers, and tracked quotas and sample information during fielding. • Responsible for in-depth coding and quality control on recordings to uncover issues regarding interviewers and surveys. -
Marketing Research InternMarket Probe Jun 2011 - Dec 2011Greater Milwaukee Area
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Project Lead For Enhanced Customer Satisfaction ProjectMaster Of Science In Marketing Research, Broad College Of Business Sep 2011 - Dec 2011Lansing, Michigan Area•Cooperated with professors and teammates to conduct primary research in order to evaluate the effectiveness of Chrysler new customer care project on customer loyalty.•Presented final report to the executives at Chrysler World Headquarters.
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General Manager AssistantChina Banknote Sicpa Security Ink Co. Ltd Aug 2008 - Dec 2010• Assisted in sales projects that involve testing baseline of products, competitor analysis and market potential, and delivered the final report on the feasibility of the project to management. This resulted in a new business project and increased revenue by more than $800,000.• Took charge in company event organization/promotion and advertisement creation and implementation. This help to cultivate customer relationships. • Assisted managerial team with financial operations such as monitoring activity budgets.
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Olympic Project OfficerSwiss Chinese Chamber Of Commerce Apr 2008 - Aug 2008• Communicated with potential partners, contributors, sponsors, and advertisers for the Olympic publication project and secured more than ten contributors for the project. • Negotiated with companies to maintain a balance between their goal on promoting products and our project’s non-profit theme.• Took charge of all editing work for this publication including composition, art design, and printing quality control.
Yufei Zhang Skills
Yufei Zhang Education Details
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Marketing
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Public Administrition
Frequently Asked Questions about Yufei Zhang
What company does Yufei Zhang work for?
Yufei Zhang works for The University Of Alabama
What is Yufei Zhang's role at the current company?
Yufei Zhang's current role is Assistant Professor of Marketing.
What is Yufei Zhang's email address?
Yufei Zhang's email address is zh****@****msu.edu
What is Yufei Zhang's direct phone number?
Yufei Zhang's direct phone number is +151775*****
What schools did Yufei Zhang attend?
Yufei Zhang attended Michigan State University, Michigan State University - The Eli Broad Graduate School Of Management, University Of International Business And Economics.
What skills is Yufei Zhang known for?
Yufei Zhang has skills like Marketing Research, Quantitative Research, Market Research, Marketing Strategy, Spss, Data Analysis, Primary Research, E Commerce, Digital Marketing, Brand Management, Social Media Marketing, Mobile Commerce.
Not the Yufei Zhang you were looking for?
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Yufei Zhang
M.S In Analytics @ University Of Southern California | Seeking Da/Ds FulltimeLos Angeles, Ca -
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Yufei Zhang
Yale Master'S In Asset Management 25' | Nyu Stern | Passionate About Investment And Corporate StrategyNew York, Ny -
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