Lillian Zhao Email & Phone Number

J&J/Kenvue Skin Health & Beauty brands (Neutrogena, OGX, Maui Moisture, Aveeno, Rogaine), Natrol, Sally Hansen, Starbucks, New Business

Natrol, J&J/Kenvue Skin Health & Beauty brands (Neutrogena, OGX, Maui Moisture, Aveeno, Rogaine), P&G brands, PayPal, Truss, New Business

• spearhead rebranding, to include creating the visual brand identity and designing the website• oversee art direction for the brand and supervise a team of 3 other designers• supported the launch of a professional database, consisting of 575+ creative women of color, for companies and recruiters to use, by providing insights on UI/UX best practices and recommendations

Greater New York City Area

Dallas-Fort Worth Metroplex

Samsung • led art direction for online-based Samsung retail experiences for 3 major high-profile device launches - the Galaxy S21 range, Z Fold3, and Z Flip3• ideated for and designed across traditional and digital media, from physical in-store merchandise displays to a virtual product experience platform• managed multiple projects and directed a team of 4 designers and outside vendors to support the completion of these projects on tight timelines• collaborated closely with creatives, account and strategy partners of all levels• presented visually stunning and strategically sound solutions internally and to clients

Dallas, Texas

American Airlines, Avantax, Bacardi brands, Goodyear, Pabst Blue Ribbon, Pearle Vision, Pernod Ricard brands, New Business• art directed and designed for integrated consumer engagement programs and campaigns, from social to experiential, across 10+ brands and new business• delivered on-brand solutions that resonated with consumers and exceeded client objectives, by surpassing social engagement benchmarks by 30+% on average• collaborated with creative, strategy, account, and production teams to execute comprehensive promotions, from animation to microsite designs• grew and maintained client relationships to better understand their goals, and presented creative concepts that aligned with their vision• championed diversity and inclusion (D+I) at the agency by pioneering inclusivity initiatives, including writing monthly thought-leadership blogs and presenting to the agency CEO

Greater New York City Area

• concepted for and provided art direction on ad campaigns for 3 brands and new business• designed marketing collateral, including brand books, brochures, and emails, for 4 brands• created content for and managed the agency’s social media (Instagram, Facebook, and Twitter), increasing followers/likes, viewership, and engagement

Easton, Md

• led art direction and design for all digital and print campaigns, resulting in sales and publicity growth for 20+ clients• art directed and styled photoshoots for 5 major ad campaigns• planned and executed 3 monthly agency Instagram campaigns, resulting in a 269% follower increase• spearheaded creative for 2 brandings and 7 rebrandings, to include mood boards, style guides, logos, and packaging• creative directed and redesigned 3 websites, and completed SEO• won the agency 5 awards (2 Bronze Stevie Awards, 2 Silver W3 Awards, and a Silver Davey Award) for work produced all within the 2016 year

Easton, Md

Easton, Md

Easton, Md

Williamsburg, Va

• facilitated concepting for 10+ client projects and managed creative teams within student-run advertising agency, consisting of 50+ staff members• built agency's brand identity, to include designing the logo, developing the style guide, and art directing a video

Williamsburg, Va

• creative directed campus-wide advertising campaign, involving 16 photoshoots, across the span of 2 years• advertise 125+ career programs and events per school year via digital and print distribution channels• write, distribute, and analyze metrics for e-newsletters with open-rates 150% higher than national average• managed Facebook posts, increasing page likes by 17%• advise executive team on best marketing solutions• streamlined marketing efforts by launching new procedure to clarify messaging and maintain brand consistency• delegate tasks and monitor team performance; collaborate and meet weekly with advisors and team

Williamsburg, Va

• oversaw art and design for semi-annual fashion editorial magazine, to include art directingphotoshoots, layout, and online content• managed and provided critique to art team

St. Michaels, Maryland

• designed print and digital advertisements and distributed them to 5 media outlets• composed 100+ Facebook posts (including jewelry photography and photoshopping images)• managed Facebook page and reviewed analytics• designed, built, wrote, distributed, and analyzed monthly e-newsletters using the platform, Emma• conceptualized storyboard, filmed, edited, distributed, and analyzed 2 promotional videos for store events• made requested edits to website

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Valedictorian