Lillian Zhao Email & Phone Number

J&J/Kenvue Skin Health & Beauty brands (Neutrogena, OGX, Maui Moisture, Aveeno, Rogaine), Natrol, Sally Hansen, Starbucks, New Business

Natrol, J&J/Kenvue Skin Health & Beauty brands (Neutrogena, OGX, Maui Moisture, Aveeno, Rogaine), P&G brands, PayPal, Truss, New Business

• spearhead rebranding, to include creating the visual brand identity and designing the website
• oversee art direction for the brand and supervise a team of 3 other designers
• supported the launch of a professional database, consisting of 575+ creative women of color, for companies and recruiters to use, by providing insights on UI/UX best practices and recommendations

Greater New York City Area

Dallas-Fort Worth Metroplex

• Samsung
• led art direction for online-based Samsung retail experiences for 3 major high-profile device launches - the Galaxy S21 range, Z Fold3, and Z Flip3
• ideated for and designed across traditional and digital media, from physical in-store merchandise displays to a virtual product experience platform
• managed multiple projects and directed a team of 4 designers and outside vendors to support the completion of these projects on tight timelines
• collaborated closely with creatives, account and strategy partners of all levels
• presented visually stunning and strategically sound solutions internally and to clients

Dallas, Texas

• American Airlines, Avantax, Bacardi brands, Goodyear, Pabst Blue Ribbon, Pearle Vision, Pernod Ricard brands, New Business
• art directed and designed for integrated consumer engagement programs and campaigns, from social to experiential, across 10+ brands and new business
• delivered on-brand solutions that resonated with consumers and exceeded client objectives, by surpassing social engagement benchmarks by 30+% on average
• collaborated with creative, strategy, account, and production teams to execute comprehensive promotions, from animation to microsite designs
• grew and maintained client relationships to better understand their goals, and presented creative concepts that aligned with their vision
• championed diversity and inclusion (D+I) at the agency by pioneering inclusivity initiatives, including writing monthly thought-leadership blogs and presenting to the agency CEO

Greater New York City Area

• concepted for and provided art direction on ad campaigns for 3 brands and new business
• designed marketing collateral, including brand books, brochures, and emails, for 4 brands
• created content for and managed the agency’s social media (Instagram, Facebook, and Twitter), increasing followers/likes, viewership, and engagement

Easton, MD

• led art direction and design for all digital and print campaigns, resulting in sales and publicity growth for 20+ clients
• art directed and styled photoshoots for 5 major ad campaigns
• planned and executed 3 monthly agency Instagram campaigns, resulting in a 269% follower increase
• spearheaded creative for 2 brandings and 7 rebrandings, to include mood boards, style guides, logos, and packaging
• creative directed and redesigned 3 websites, and completed SEO
• won the agency 5 awards (2 Bronze Stevie Awards, 2 Silver W3 Awards, and a Silver Davey Award) for work produced all within the 2016 year

Easton, MD

Easton, MD

Easton, MD

Williamsburg, VA

• facilitated concepting for 10+ client projects and managed creative teams within student-run advertising agency, consisting of 50+ staff members
• built agency's brand identity, to include designing the logo, developing the style guide, and art directing a video

Williamsburg, VA

• creative directed campus-wide advertising campaign, involving 16 photoshoots, across the span of 2 years
• advertise 125+ career programs and events per school year via digital and print distribution channels
• write, distribute, and analyze metrics for e-newsletters with open-rates 150% higher than national average
• managed Facebook posts, increasing page likes by 17%
• advise executive team on best marketing solutions
• streamlined marketing efforts by launching new procedure to clarify messaging and maintain brand consistency

Williamsburg, VA

• oversaw art and design for semi-annual fashion editorial magazine, to include art directingphotoshoots, layout, and online content
• managed and provided critique to art team

St. Michaels, Maryland

• designed print and digital advertisements and distributed them to 5 media outlets
• composed 100+ Facebook posts (including jewelry photography and photoshopping images)
• managed Facebook page and reviewed analytics
• designed, built, wrote, distributed, and analyzed monthly e-newsletters using the platform, Emma
• conceptualized storyboard, filmed, edited, distributed, and analyzed 2 promotional videos for store events
• made requested edits to website

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Valedictorian