www.baymos.com

DRE# 02087447

https://www.compass.com/agents/sf/yawen-zhao/

Growth Marketing at EverString is the intersection of product management, data science, and marketing.As the first member of the new growth marketing team at EverString, I lead and validate three B2B data quality related projects. I manage the whole product launching pipeline from market research, landing page set-up, innovative marketing, performance tracking and product optimizing.• Launch and optimize campaigns across over 10+ major B2B and B2C digital marketing channels, including Google Adwords, Facebook, LinkedIn, Quora, Reddit, Adroll, Terminus etc. Generate 50K traffic and 4K users in 2 months time with a limited budget. • A/B testing: Identify new growth opportunities by rigorous testing i.e, ad channel creatives, value propositions, landing page designs, email campaigns.• Data analysis: Dig into performance data using SQL, Tableau, Microsoft Excel, and internal dashboards. Utilize customer insights data to proactively identify scaling opportunities.• Tracking: set up pixel tracking for all major ad channels, Google Analytics, Google Tag Manager. Embed code on the landing page to track button-clicks & conversion rate, based on traffic sources• Content generating: create 8+ blogs for landing page and LinkedIn campaigns.

• Designed electric vehicle market-entry strategy for Ford China, developed business model and service portfolio• Recommended data analytics tools to increase markdown profitability for Nike by $10 million, mainly using SQL queries and Excel modeling • Researched industry trends & competitive landscape of 3D printing, potentially increase revenue by $15 million for a Chinese startup

• Performed 3+ due diligence on startups and high-tech products based on financial data and industry benchmarks• Maintained metrics dashboard to track investment performance, managed project pipelines and company website • Worked closely with stakeholders, entrepreneurs and investors to launch products and marketing campaigns

• Extended Key Account Management strategies for major consumer goods companies. Work featured in the article available on McKinsey official website: Partnering with China’s retailers: A guide for consumer-goods companies• Defined key performance metrics and set up new standards to classify e-commerce and traditional retailers• Streamlined global and local retail data for different product catagories, crafted data visualization and PowerPoint decks for product portfolio

• Leveraged analytical skills to design and initiate projects, designed 5+ business proposals for trans-border M&A projects, tentative deals over $5 million• Automated valuation model, using Bloomberg data and Excel, to improve investment decision-making accuracy• Partnered cross multiple functional teams, to manipulate, synthesize, and extract data of potential acquisition targets

• Group of International Development and Trade• Published several articles analyzing latest public policy breakthroughs. “Is China Unseating U.S. in the Middle East in a New Energy Landscape?”, “NATO Needs to Rethink its Enlargement Strategy”, “What’s Dragging Down the Asian Economy? A New Look at Determinants of Growth”. Published articles online available at chicagopolicyreview.org/category/international/

• Liaised 5+ lobbies between Chinese government officials and EU enterprises, solving urgent concerns on banking system security, unequal investment regulations in Beijing and law transparency• Crafted daily government policy updates and newsletters serving over 1,100 EU enterprises in China• Translated 2014 “Foreign Investment Catalogue” and “Foreign Investment Law”, streamlined policy changes from 2010 to 2014, communicated more than 200 comments to Chinese government• Organized annual conference, press-releases, seminars and forums, drafted conference minutes

• Participated in the Qatar national energy performance project, client being the Qatar Government and Kahramaa (Qatar General Electricity & Water Corporation)• Designed questionnaire and collected data for studying household, commercial and industrial consumption behaviors• Analyzed large survey datasets (over 10,000 survey samples) with regression analysis to deliver insights on water and energy conservation strategy• Performed analysis to identify source of energy-wasting and modified household and commercial building energy benchmarks to streamline energy efficiency by 30%• Designed proposals for campaign optimization to drive feasibility, made monthly presentations to the Qatar government