As a Head of Traffic and Performance Marketing, I bring over 7 years of expertise in crafting and executing strategic digital marketing campaigns that drive scalable growth and measurable success. My key competencies include multi-channel paid acquisition, full-funnel strategies, and a deep understanding of platforms like Meta, LinkedIn, Google Ads, Yandex Direct, VK, and Telegram.In my current role at Mixit, a leading Russian beauty and wellness brand specializing in innovative skincare, haircare, and dietary supplements, I’ve driven exceptional results. By leading the digital strategy for Mixit and its sub-brands, I’ve successfully increased monthly revenue.Key Achievements:- Revenue Growth: Boosted revenue through a comprehensive multi-channel paid acquisition strategy, delivering measurable results.- High-ROI Campaigns: Achieved a 550% ROMI on CPA campaigns by leveraging targeted analytics and attribution models.- Cost Optimization: Reduced CAC by 20% through efficient budget allocation and channel optimization.- Engagement Strategies: Built a profitable automated Telegram funnel with a 400% ROI and launched impactful UGC-driven referral programs.My approach combines data-driven insights, growth hacking, and creative problem-solving to maximize campaign efficiency and audience engagement. I excel in managing six-figure budgets, running detailed A/B testing, and refining performance across all campaign stages.Beyond performance marketing, I’m an active contributor to the digital marketing community, regularly speaking at top conferences such as Electronic Commerce and New Retail Forum, and mentoring aspiring marketers. If you are looking for a results-driven leader with expertise in demand generation, media buying, and digital ecosystems, let’s connect to explore how I can help achieve your goals.To collaborate or discuss potential opportunities, you can reach me via email: zhd_11@bk.ru and Telegram: @zhdd_11. I also share professional insights, growth strategies, and industry trends in my Telegram channel https://t.me/zhd_10. Join the community for regular updates and actionable tips.
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Руководитель Отдела ТрафикаMixit BeautyTula, Ru -
Head Of TrafficMixit Beauty Nov 2023 - PresentМосква, Россия- Increased Monthly Revenue by designing a comprehensive multi-channel paid acquisition strategy across Mixit and sub-brands BioFocus, Mixvit, and Salutera, achieving and surpassing revenue targets within seven months.- Achieved 550% ROMI in CPA marketing by building a results-driven CPA system in channels such as banking apps, affiliate sites, and refining targeting strategies to deliver high return on ad spend (ROAS). Collect analytics on promo codes and online transactions.- Optimized Customer Acquisition with a 24% DRR by testing over 10M RUB across Google Ads, VK, and Telegram, finding efficient channel combinations that balanced cost-efficiency and growth for long-term impact.- Increased landing page conversion rates by 10% by refining the customer journey map, focusing on solving deep customer problems. Conducted a large number of in-depth interviews and additional research with brand users and competitor customers.- Built a Profitable Automated Telegram Funnel with a 400% ROI, developing segmented audience targeting, automated follow-ups, and effective re-engagement to maximize retention and LTV.- Reduced CAC by 20% through strategic budget management and allocation of funds across high performing channels such as Yandex Direct, Telegram ads, bloggers and CPA networks, optimising spend for demand generation and acquisition growth.- Launched a UGC-Based Referral Program to drive low-cost, high-quality traffic by incentivizing customer-generated content, boosting brand visibility and organic engagement.- Optimized budgeting for six-figure campaigns, efficient allocation of resources across high ROMI platforms, reduced spending on underperforming media and reduced ad spend share to 20%. -
Performance Marketing ManagerБиблиотека Ароматов Feb 2020 - Nov 2023Москва, Россия- Reduced Creative Development Time by 70% (from 7 days to 2 hours) using automation and an AI-driven testing system (GPT-4 and MJ), achieving a 30% improvement in campaign CTR by accelerating creative iteration and A/B testing.- Increased Organic Traffic by 50% from Google and 15% from Yandex by implementing a data-driven SEO strategy, leveraging keywords, backlinks, and on-page content optimization.- Drove 40% Additional Revenue by Launching New Marketplaces, building a full-funnel strategy that expanded customer reach and added a sustainable revenue stream.- Captured 50% of total website traffic through multi-channel campaigns including CRM, retargeting and pop-ups, successfully developing, attracting and retaining new segments.- Improved Team Efficiency by 25% by implementing streamlined workflows and fostering cross-functional collaboration with product, influencer, and creative teams, aligning strategic goals for consistent impact.- Achieved a 60% ROI on UGC Campaigns for Zdorov Kak Byk by developing a founder-focused content strategy, enhancing audience engagement and customer retention.- Improved Retargeting ROI by 40% through data-driven A/B testing of ad creatives and landing pages, optimizing high-performing content to maximize re-engagement and conversions.- Implemented a complete testing system. Responsible for growth hacking and rapid hypothesis tests. Implemented hypothesis testing protocol using the ICE system, which increased adaptability to changing market trends and facilitated rapid campaign execution. -
Performance Marketing ManagerProject-Based Nov 2018 - Apr 2021Россия- Drove 300% ROI on a 200K RUB Budget for Brain Skill by developing a targeted acquisition strategy, achieving high conversion rates and maximizing campaign impact.- Increased Customer Base by 57% in Four Months for a stretching studio with a 1+1 membership offer, effectively growing customer acquisition and retention.- Sustained a 60% ROMI for Healthy Meal Delivery Campaigns through a founder-focused content strategy that resonated with audiences, improving customer lifetime value (LTV).- Increased landing page conversion rates by 12% by conducting 20 in-depth customer interviews, aligning page elements with user needs, and creating a strong unique selling proposition (USP).- Reduced customer churn by 25% in the subscription service by implementing a CRM-based multi-touch strategy that drove customer retention through automated triggers and mailings.- Increased lead quality by 200% and quantity by 100% for a B2B client thanks to a highly effective advertising funnel in Yandex Direct and VK Advertising, effectively targeting high-intensity leads and a quality script for the sales team.- Increased the effectiveness of CRM strategy by 8 times by creating an alternative CRM communication channel. Instead of email, we collected traffic on telegram and converted to sales.- Led Data-Driven Growth Initiatives, applying hypothesis testing and agile methodologies to streamline decision-making and reduce iteration time by 30%, fostering a culture of continuous experimentation.
Алексей Жданов Education Details
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Don College Of Information TechnologyComputer Systems And Complexes
Frequently Asked Questions about Алексей Жданов
What company does Алексей Жданов work for?
Алексей Жданов works for Mixit Beauty
What is Алексей Жданов's role at the current company?
Алексей Жданов's current role is Руководитель отдела трафика.
What schools did Алексей Жданов attend?
Алексей Жданов attended Don College Of Information Technology.
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